This website uses cookies to ensure you have the best experience. Learn more

External Analysis Coach

3005 words - 12 pages

Assignment # 2
Title: An external assessment of Coach Inc.
(A case analysis for 'Accessible Luxury Goods" Industry)
Course information: Strategic Management course
BUS 800-081
Prepared by: Submitted to:
Mohammad Nurul Quader
Student Id: 500542381
Professor Ian Sakinofsky
Ryerson University
Ted Rogers School of Business Management
Date of submission : 10th February 2014

1 of 5| P a g e
Case: Coach Inc in 2012: It's Strategy in the "Accessible" Luxury Goods Market.
We are assigned to submit two separate Appendices one for external and other for internal assessments of Coach Inc. First, we are required to complete our external assessment as an Appendix by using appropriate strategic tools from Chapter 3 of our text.
Our Response:
As a first step we would complete our external assessment of the industry related to Coach Inc. We would conduct a Strategic Audit and analyze relevant data and information from the case; and finally summarize our findings to demonstrate the strategic significance of our analysis.
Part1: First, we would identify some of the Industry's dominant economic characteristics related to the luxury goods industry in the following segments:
a. Overall size and market growth rate:
Overall size of luxury market is more than $224 billion as of 2010 while the hand bag and leather accessories segment of the industry was estimated at $28 billion. Currently the growth in luxury goods sales is expected to be 7.8% annually in the China and other emerging markets and it is expected that by 2015 market would be about $350 billion.
b. Number and sizes of buyers and sellers (rivals)
The luxury goods are divided into three categories: Haute-couture is 'custom" product for extremely wealthy customer; as number of customers is limited only few producers sell these exclusive products. Traditional luxury is the exclusive products of leading brands like Prada, Hermes, and Burberry etc; in U.S. market top 1% of wage earners with household income of $300,000 or better are the consumers of traditional luxury. Accessible luxury has basically developed as a submarket of traditional luxury while luxury goods manufacturers lower their profit margin to extend market for the middle income consumers. For example, luxury products are highly demanded by the growing numbers of China's middle class people. On an average top 20% wage earners can be the consumers in the booming accessible luxury market. Some 60 global luxury fashion and accessories brands are selling in the emerging market like India. Some of the accessible luxury market producers are Coach, DKNY, Giorgio Armani, Gianni Versace etc.
c. Geographic boundaries of the market
The market (buyers) of luxury goods are mostly in the wealthy countries. For example, 30% buyers are in U.S., 30% buyers are in Europe, 20% buyers are in China, 11% buyers are in Japan and rest 9% buyers belong to other countries of the world. On the other hand, luxury goods manufacturers (sellers) are from few...

Find Another Essay On external analysis-coach

Training and Development Plan Essay

1444 words - 6 pages assessment. The three categories are organizational analysis, job task analysis, and individual analysis (Mathis & Jackson, 2006).Organizational analysis looks at the training needs from within the organization. Are the organizations goals and visions being achieved? What will the needs and skills employees will need in order to meet the organizations' expectations now and in the future? The human resource manager must identify and develop

International Strategic Management Essay

840 words - 3 pages as so as external and internal point of view. For Boston Consulting Group and Harvard Business School, it was a more design lens approach of how Honda incursion in the US market. They state that Honda’s strategy was directed towards high volumes per model, providing high productivity, and low costs. Their main overview highlights that Honda succeeded in US by introducing a new product (small motorcycles) that expanded the motorcycle market in the

Managerial and Financial Accounting

1117 words - 4 pages the company's financial data in accordance with GAAP. Managerial accounting is all about internal cost analysis. Here are some additional differences between managerial and financial accounting.Accounting is intended to provide a company with the proper information to make sound economic business decisions. "Financial accounting is a specialized branch of accounting intended to provide reports about a firms' performance to external parties such as

Analysis and Performance in Cricket

1085 words - 4 pages Analysis and Performance in Cricket Poor form can be defined as a decline in performance level which has persisted over a reasonable period of time, possibly a couple of weeks. Poor form is generally a temporary short-term problem, however, if the issue is not addressed, performance may continue to deteriorate, leading to the athlete becoming disillusioned and distanced from the sport. Within the sporting community

Glastonbury Festival- Music Event

1567 words - 6 pages awareness of local product and the whole local economy will be improved better. The main threat is that the event should depend on the weather and the garbage problem should be improved as soon as possible. 5.2.2 PEST-G Analysis The PEST Analysis is showed as Appendix 3. The PEST Analysis is the external impact that could affect Glastonbury Festival. One thinks that the most important part that they should focus on is the Green part. As

Training to Playing

2040 words - 8 pages under three different structures and styles, and further adapt them to adifferent style. In order to compete at or near 100% against Japan 2000, this had to occur in three short weeks. Similarly, a club coach whose contact with players is between 3 ½ & 5 hours per week, the greatest limiting factor to their coaching effectiveness (assuming they are a reasonable coach) again is - Time!How then does a Baseball coach maximize the amount of

Coaching and Performance Management

3445 words - 14 pages Thesis Statement: Being a leader has many advantages and disadvantages. Could coaching an employee be helpful for all involved? Being in a management position there is the need to be the devil’s advocate and approaching employees in a delicate manner to engage in the conversation that something issues need to change. What is the definition of coaching when working with adults in a workplace? Do managers need to be coached on how to coach

SWOT Analysis for Loughborough University Sale

2248 words - 9 pages order to determine these factors is the "P.E.S.T analysis" with its initials meaning Political, Economic, Social and Technical. Because these factors are external the organization has no influence over them (Atherton, 1998) and thus linking them to the opportunities and threat mentioned in the SWOT analysis.In the case of sport-trax the P.E.S.T. factors of the SWOT analysis can be categorized into the P.E.S.T. analysis, in greater


856 words - 4 pages free and are very easy to make, while others may be difficult and requires significant effort. Of all the choices offered, picking the right or the wrong one is often determined by our character, which is based upon the qualities of integrity, accountability, and reliability. For example, if I am on a baseball team and my coach cannot be at practice today. He instructs me what to do and then leaves. Rather than putting a half-hearted effort into


792 words - 3 pages free and are very easy to make, while others may be difficult and requires significant effort. Of all the choices offered, picking the right or the wrong one is often determined by our character, which is based upon the qualities of integrity, accountability, and reliability. For example, if I am on a baseball team and my coach cannot be at practice today. He instructs me what to do and then leaves. Rather than putting a half-hearted effort into

Gap Analysis: Intersect Investments

2280 words - 9 pages Gap Analysis: Intersect Investments PAGE 1 Running head: GAP ANALYSIS: INTERSECT INVESTMENTSGap Analysis: Intersect InvestmentsUniversity Of PhoenixTransformational LeadershipMBA520Mike SawyerNovember 18, 2007Gap Analysis: Intersect InvestmentsMany companies in the financial services industry have found it difficult to sustain growth. Unless they can increase their customer base by offering a wider variety of products or services, their

Similar Essays

Army Crew Varsity Team Case Study Analysis

1468 words - 6 pages Army Crew Team Case Study Analysis As a student of the Leading Teams in Organizations class at Lipscomb University, I’m required to answer questions regarding the Harvard Business School Case titled “The Army Crew Team”. The case write-up describes a coach’s dilemma regarding an underperforming Varsity Crew team. The Varsity team is consistently losing to the Junior Varsity (JV) team forcing its coach to consider taking drastic actions four

The Importance Of Leadership Coaching Essay

2381 words - 10 pages of trust among themselves. This coaching process was planned by their new CEO for the purpose to resolve conflicts and build mutual trust so to form stronger and more effective top executive team. The first step of the coaching was to help executives understand their own competencies and weaknesses. The tool the leadership coach used was 360-degree feedback instrument called 'The Global Executive Leadership Inventory', (Kets de Vries, M.F.R., 2004

Caso De Administración Essay

2692 words - 11 pages external attribution problems and members blame themselves and others for the team's poor performance. Some expressed resentment towards the coach for making them compete against the JV boat while others blamed the river on which they practiced. The negative attitude of the Varsity team members is evidenced by accusatory emails and behavior during team meetings. Analysis of the Varsity team indicates that none of its members possessed leadership

College Student Athletes Should Be Paid

605 words - 2 pages in college. They should get paid, because they waked early for practice and at the same time school responsibility, is basically a full time job which you does not get paid for any external activities or social. Addition, the average scholar for a major college head coach is upward of $1.5million to 5million. Why a coach should be getting paid more than any other tenured professor at a university. This one reason why NCAA is wrong, because