Overview Of Downward Communication Essay

2058 words - 8 pages

INTRODUCTION
Communication which flows from the superiors to subordinates is known as downward communication means a process of starting communication process from upper level to lower level. Group leaders and managers use it to assign goal, provide jod instruction, explain policies and offer other feedback about performance. Managers can do this in various ways such as via speeches, messages in newsletter, e-mails, leaflets, bulletin boards, memos and others. When the managers of the organization assign goals to their employees, they are using downward communication. The downward communication occurs when information and messages flow down through an organization's formal chain of command or hierarchical structure. In other words, messages and orders start at the upper levels of the organizational hierarchy and move down toward the bottom levels. Responses to downward communications move up along the same path.In an organization structure, the superiors utilize their abilities to attain the desired targets which mean that they may be engaged in issuing commands, directions and policy directives to the persons working under them at lower levels. When engaging in downward communication, managers must explain the reason why a decision was made. One study found employees were twice as likely to be committed to changes when the reasons behind them were fully explained. Although this may seem like common sense, many managers feel they are too busy to explain things or that explanations will “open up a big can of worms.” Downward communication is to provide relevant information, orders, instruction to subordinates. Downward communication is called as instruction type communication system.
There are some purposes of downward communication. First, downward communication is used to give directives. When the managers give orders to the employees, it is basically downward communication. Therefore, downward communication is used to give directives. Next, downward communication also is used to give information. Organizational procedures, practice and policies are conveyed to the employees by using downward communication channel. Other than that, it is also used to give feedback to the employees. The managers give feedback to employees using the channels of downward communication. Lastly, dthe purpose of downward communication is used to provide ideological information. Ideological information and organizational vision and mission are communicated to the employees through downward communication channels. Therefore, it also serves as organizational goals.
While upward communication, it is just opposite communication to downward communication. For example, it is initiate from employees/subordinates/workers to superiors/boss.Upward communication is the process of information flowing from the lower levels of a hierarchy to the upper levels. These separate ranks created a one way flow of information in an organization and it was from top to bottom. This one way...

Find Another Essay On Overview of Downward Communication

The Meaning of Communication Essay

2125 words - 9 pages , a formal channel of communication, downward communication, communication, communication both horizontally and diagonally. Informal channels of communication should only rumors. Every business organization received formal channels of communication that may be up, down, or horizontal, or all three. They are usually in the form of notices, announcements, reports, official letters or demi-official, advertisements, and other official channels

Formal Communications Essay

1069 words - 4 pages Formal communications are those that flow within the chain of command or task responsibility defined by the organization.. (Daft, 2012, p.577). The three formal channels and types of information conveyed is downward, upward, and horizontal communications in an organization. Downward communication takes place during speeches, videos and blogs such as those posted on YouTube, and Kroger’s intranet. Upward communication is just that, messages

Differene Between Downward Communications and Upward Communication

2334 words - 9 pages . Nonverbal communication is sharing information without using words to encode messages. There are four basic forms of nonverbal communication like proxemics, kinesics, facial and eye behavior, and paralanguage (Nelson & Quick, 2003). Territorial space and seating arrangement are two examples. There are four types of communication that are downwards communication, upwards communication, horizontal communication and diagonal communication. Downward

Importance of Communication in Management

1367 words - 5 pages like to communicate is vertical communication. The definition of vertical communication is the flow of information both downward and upward through the organizational chain of command. Some also refer to it as formal communication. Downward communication kind of speaks for itself; top-level management produces decisions that are communicated down to tell employees how to perform their job. When working at Borders Books as an assistant manager

Organizational Communication

1040 words - 4 pages forms and types, downward, upward and lateral or horizontal communication. In downward communication, the flow of information is from top to bottom. The supervisors give instructions, directions, and about organizational goals. This form of communication hence occurs in a pecking order structure of the organization. Lateral communication takes place among employees of the equal rank, in different work departments in the organization. The

Communications in the Workplace

686 words - 3 pages organization depends greatly on the effective communication among its employees and the larger community it serves.There are many types of communication. The first one I would like to communicate is vertical communication. The definition of vertical communication is the flow of information both downward and upward through the organizational chain of command. Some also refer to it as formal communication. Downward communication kind of speaks for itself

The Mystery of Media Ideal Body Image: Influences on People’s Appearance Self-esteem

2416 words - 10 pages (1), 111. Zhou, S., Zhou, P., & Xue, F. (2008). Effects of Advertising Images on Social Comparison: Do Societies Matter?. China Media Research, 4(1). Gerbner, G., Gross, L., Jackson‐Beeck, M., Jeffries‐Fox, S., & Signorielli, N. (1978). Cultural indicators: Violence profile no. 9. Journal of Communication, 28(3), 176-207. Gerbner, G. (1998). Cultivation analysis: An overview. Mass Communication & Society, 1(3-4), 175-194. doi:10.1207/s15327825mcs0103&4_4 Harrison, K., & Cantor, J. (1997). The relationship between media consumption and eating disorders. Journal of Communication, 47, 40–66.

Guillermo Accounting Project

975 words - 4 pages order for Guillermo to see what his store is doing based on any frequency, he would need to compare the actual results from sales with previously budgeted figures, and evaluate performance based on the differences (Horngren et al., p. 296). Key functions of a budget include planning, performance evaluation, and communication. Budgets can deliver detailed financial overview for planning company operations, which is important for Guillermo's

Communication Processes Used Within My Organization

1178 words - 5 pages understanding of what the sender wants to communicate. This in turn may result in some change or action. But the communication process may be interrupted by “noise”, which is anything that hinders communication. This assignment discusses communications within McDonald’s, where managers need to have information necessary for doing a good job. The information may not only flow downward or upward in the organization structure but also horizontally or

The Flow of Communication in Criminal Justice

728 words - 3 pages There are many forms of communication that people use on a daily basis. This is no different in the field of criminal justice, but their communication styles can save lives and prevents dangerous things from happening to them and other people. There are five types of communication:•Job Instruction - Communication relating to the performance of a certain task.•Job Rationale - Communication relating a certain task to organization tasks

Effective Communication: Critical to the Success of the Manager and the Organization

1213 words - 5 pages Communication can be referred to as, the sending information through a channel to the receiver and the receiver understanding the meaning of the information. Effective communication is very important to any organization and without it the organization will not function effectively. Communication has four functions, they are control, motivation information and emotional expression. Communication can be broken down into two groups, interpersonal

Similar Essays

Reasons Why Downward Communication Is More Prevalent In Organizations Than Upward Communication

1910 words - 8 pages Reasons Why Downward Communication is More Prevalent in Organizations than Upward Communication Definition of communication According to Merriam Webster, communication is the ways of sending information to people by using technology. Besides that, Michael Joyce said communication is the imparting or exchanging of information by writing, speaking or using some other medium. For example, are ‘We firmly believed that theatre is an effective

Correction O.B Essay

1994 words - 8 pages 9) Why do you think that downward communication is much more prevalent in organizations than upward communication. Communication means that when an individual needs to use four ways of planning, organizing, leading and controlling of all that involves communication. The individual may be the glue that holds organizations together. The first thing the importance of communication to help the organization is to ensure that all individuals and

Why Do You Think Downward Communication Is Much More Prevalent Than Upward Communication?

2145 words - 9 pages various messages in the cluster formal organization or informally from an organization (Wiryanto, 2005). In organization, the communication has provided four distinct directions, downward, upward, horizontal and diagonal. But, I was doing the research about downward communication and upward communication. There are downward communications is much more prevalent in organization than upward communication. Definition of downward communication is occurs

Holiday Resort In Malaysia Essay

2249 words - 9 pages organization both formally and informally.Feedback can be obtained and misunderstandings if any can be avoided.Communication gaps should not occur in any organization. It is essential for success and growth of an organization.Business communication defined as an exchange of information and ideas,manifests itself in business and other communication flows.There are three types of communication flows such as upward, downward and horizontal