Overview Of Pepsi And Coca Cola Paper

1403 words - 6 pages

The carbonated beverage decision in the supermarket comes down to the two heavyweights: the flagship products from the PepsiCo Inc (NYSE: PEP) and Coca-Cola Company (NYSE: KO). However, the battle between these brands spans much further than the supermarket shelves. From which brand restaurants stock, to what countries each operates in, this rivalry is all encompassing and global. Instead of a list of countries or restaurant chains, let us take a deeper look at the actual products.PepsiCo, Inc. (PepsiCo) is a global snack and beverage company. PepsiCo manufactures, markets, and sells a variety of salty, sweet, and grain-based snacks, carbonated and non-carbonated beverages and foods. The company is organized into four divisions: Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International, and Quaker Foods North America. The company's North American divisions operate in the United States and Canada. PepsiCo's international division operates in approximately 200 countries, with its largest operations in Mexico and the United Kingdom. In September 2006, PepsiCo, Inc. acquired IZZE Beverage Company, a maker of all-natural fruit juices. During the fiscal year ended December 30, 2006 (fiscal 2006), the company also acquired Stacy's bagel and pita chips, Duyvis nuts in the Netherlands and Star Foods snacks in Poland. On January 2, 2007, it acquired Naked Juice fruit beverages, and in 2007, completed the acquisition of Bluebird snacks in New Zealand.The Coca-Cola Company manufactures, distributes, and markets non-alcoholic beverage concentrates and syrups. It manufactures beverage concentrates and syrups, which it sells to bottling and canning operations, fountain wholesalers and some fountain retailers as well as some finished beverages, which it sells primarily to distributors. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. It also has ownership interests in numerous bottling and canning operations. Finished beverage products bearing the company's trademarks are sold in more than 200 countries. As of December 31, 2006, the company operated through eight segments: Africa; East, South Asia and Pacific Rim; European Union; Latin America; North America; North Asia, Eurasia and Middle East; Bottling Investments, and Corporate. In 2006, it acquired a controlling interest in Kerry Beverages Limited.There is not enough space to list every different variant of Coca-Cola and Pepsi. Suffice it to say; when a successful idea comes from either company, an imitator just as quickly appears from the other. Coke/Pepsi, Diet Coke/Diet Pepsi, Cherry Coke/Wild Cherry Pepsi, Coke with Lime/Pepsi Lime, Coke Zero/Pepsi One, Coca-Cola BlaK/Pepsi Cappuccino. That was just a list of comparable colas; both companies also make lemon-lime sodas, orange sodas, and other similar carbonated and noncarbonated beverages. Taste and marketing is what...

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