1286 words - 5 pages

Communication TheoryFinalCommunication theory is a set of systematic, informed hunches about the way things work in the relational process of creating and interpreting messages that elicit a response.What is the difference between an objective approach and an interpretive approach, when studying communication theory? (4 pts)Objective approach to communication uses a scientific rational approach to communicate a message while the interpretive communication perspective presumes that all communications have multiple meanings with varying interpretations.3. What four kinds of communication did we study in this course? (8 pts)A. Interpersonal communicationB. Group and Public CommunicationC. Mass CommunicationD. Intercultural communication4. For each theory, name the professor(s) who is/are credited for authoring it. (22 pts)A. Symbolic Interactionism: George Herbert MeadB. Expectancy Violations Theory: Judee BurgoonC. Social Penetration Theory: Irwin Altman and Dalmas TaylorD. Social Information Processing Theory: Joseph WaltherE. Communication Privacy Management: Sandra PetronioF. Communication Accommodation Theory: Howard GilesG. Speech Codes Theory: Gerry PhilipsenH. Cultural Studies: Stuart HallI. Agenda Setting Theory: Maxwell McCombs and Donald ShawJ. Genderlect Styles: Deborah TannenK. Standpoint Theory: Sandra Harding and Julia T. WoodMULTIPLE CHOICE (Each question is worth 2 points)CULTURAL STUDIES5. Hall's goal is to empower people who are currently on the margins of society.A. TrueB. False6. Hall wants to move communication studiesA. deeper into a study of Hispanic culture because of the changing makeup of the U.S. populationB. deeper into the ways media representations of culture reproduce social inequitiesC. back into a study of traditional public speakingD. None of the above is correct7. Hall's approach to scholarship is different from others in the interpretive camp becauseA. he believes there is only one truthB. his goal is to accurately interpret power shiftsC. he desires to change the world by doing something about power inequitiesD. None of the above is correct8. Hall believes that the main function of mass media is toA. transmit news and political events from around the worldB. encourage national unity through diversity of thought and expressionC. maintain the dominance of those already in powerD. provide entertainment9. Hall argues that the mass media have a hegemonic affect on culture, which means that media tends to favor new and controversial interpretations of reality.A. TrueB. FalseAGENDA SETTING THEORY10. After studying the media and public agenda during the 1968 election, McCombs and Shaw determined that there is aA. causal relationship between media and voter agendaB. correlational relationship between media and voter agendaC. weak relationship between media and voter agendaD. None of the above is correct11. The person who makes the final decision about what news will be published or broadcast is called theA. anchor...

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