This website uses cookies to ensure you have the best experience. Learn more

Parody And A Parody Text In Culture

1389 words - 6 pages

Introduction
With the new digital age came new accessibility and acceptability for audiences to be active members of media production. The internet, especially through sites such as YouTube, has allowed a greater number of individuals to connect across vast spans of geography to share in digital culture practices. Some of those practices, like popularizing “production, distribution, appropriation” would not be possible without digital technologies like YouTube (Russo & Coppa, 2012). The availability to contribute to all three processes has greatly impacted what Henry Jenkins (2006) calls the participatory culture. To Jenkins, participatory culture is what drives competing media economies and the circulation of media content. With even more advanced technologies now than when Jenkins published his book, Convergence Culture, remixing has become one of the main parts of our participatory culture in the U.S. Parody, one component of remix culture, is able to reach across many media – radio, television, and the internet. The internet is unique as a medium because we can access and re-access any material, current or past, creating a perpetual time capsule of culture, which allows audiences to constantly remix. Jenkins (2006) accredits the circulation of media to the link between media industries and remixers, because it depends so “heavily on consumers’ active participation” (intro, p. 3). The text this paper will be examining, however, is a parody music video produced by the media corporation Yahoo!, which inherently took out the consumer as a remixer and therefore, according to Jenkins interpretation, would halt the circulation. With this in mind, the video “Oh Lordy ‘White Girls’” will be examined through a cultural analysis.
Parody as a Practice
There are many various perspectives of what parody is as a practice, and what type of role it place in media. To understand parody, one must understand what is coming across it as a text. According to Ott and Mack (2010), parody uses “familiar media codes and symbols to criticize” anything from a text, to a person or ideology (p. 296). Jamie Warner (2007) comprised two necessities a text needs to have for parodies to work that align with Ott and Mack’s assertion for familiar codes and symbols: It needs to stay within the format of the original text, and it must closely resemble the original text. In other words, if the parody is mocking a news organization, like CNN, then it will be set up in a “news station” with the same format as a news program – using an anchor to convey the symbols that reveal the criticisms of the parody. In turn, the parody will still be ineffective, according to Warner (2007), if the parodied text is not recognizable. In this way, Warner (2007) says parody plagiarizes “the aesthetics of the media” (p. 23-24).
As a practice, parody falls under the definition of remix culture, according to Russo and Coppa (2012), which consists of a mesh of technology advancements...

Find Another Essay On Parody and a Parody Text in Culture

Use of Parody in Shrek Essay

1189 words - 5 pages Use of Parody in Shrek The basic plot line of `Shrek' is there is an ogre called Shrek, his swamp is taken over by conventinal fairytale characters and the only way to get rid of them is too save the princess. Shrek and princess Fiona fall in love. Then Fiona turns out to be an ogre, and then Shrek and Fiona marry. And as said in the film they live ugly ever after. In a conventional fairytale this wouldn't happen as

Religious Parody Script called 'Heavens Above'. A comedy that raises issues about Religions impact on Mankind and Mankind in general

3575 words - 14 pages in a century or so you can receive eternal bliss. It's part of our new Work for the Soul Scheme.15. Joanne: Apart from work, what else is there to do?16. Michael: Gaze down from the Heavens! The fools, they think they invented reality TV. - We've been watching their stupid shit for years!17. Joanne: And who are you?18. Michael: Michael... [PAUSE] The right-hand man of God.19

A Geometric Parody of Victorian Society

1837 words - 8 pages Fictitious elements in literature may be more realistic than one thinks and the concept of dystopia is no exception. Within the novella "Flatland: A Romance of Many Dimensions" by Edwin Abbott Abbott, there exists a world known as "Flatland". Flatland is a quaint world. It is a world where shapes act out the roles of various social classes, a world where everything is geometric. However, despite Flatland's mundane description upon closer

Parody and Comedy in Class Video Clip to Mock TV Show Nowadays

1428 words - 6 pages In this COMM3002 Communication Studies project video clip, we are going to take the tactics of parody and comedy as the genres of our video clip to mock the TV show nowadays are too resemble and without quality guarantee to general public. This is a satirical story which mocks the entertainment industry of Hong Kong nowadays, all the artists are double-sided faces, in front of the camera, we act nicely; however, once they off the camera, they

Religious Parody Radio Script called 'Heavens Above'. A comedy that raises issues about Religions impact on Mankind and Mankind in general. Formatted version

1645 words - 7 pages telemarketers.Joanne:Then I made it to HeavenMichael:Almost. - You work as my secretary and then in a century or so you can receive eternal bliss. It's part of our new Work for the Soul Scheme.Joanne:Apart from work, what else is there to do?Michael:Gaze down from the Heavens! The fools, they think they invented reality TV. We've been watching their stupid shit for years!Joanne:And who are you?Michael:Michael... The right-hand man of God.Joanne:An angel

Chaucer's "The Miller's Tale" as a Parody of Courtly Love

672 words - 3 pages physical fruition; it is more holy than that. Her, as well as my, marriage is beneath our love, our love of admiration and complete devotion. She will swoon for me as I shall fight for her, and our spirits are forever intertwined. Physical love and lusty temptation are too worldly for us.These would be the thoughts of any proper knight toward his lady. "The Miller's Tale" is a satire of courtly love and its actuality in times contemporary the

Parody is the greatest compliment to the original- discuss in relation to the mouse trap by agatha christie and the real inspector hound by tom stoppard

1644 words - 7 pages "Parody is the greatest compliment to the original"By definition, parody is a comic imitation of a piece of writing. The essence of parody is the treatment of a light theme in the style appropriate to a serious workIn parody, the theme and the characters are greatly modified or completely changed, but the style of the original is closely followed in those peculiarities that easily lend themselves to ridicule. There can be no doubt that "The Real

This is a parody on the fairy tale "Hansel and Gretel," using character transfers from "Cry, the Beloved Country" by Alan Paton

1056 words - 4 pages land of endless forests and a mall full of children with parents who have too much money and no common sense. My stomach begins to ache, but I praise Tixo for the faith he has given Hansimangu and I to embark on this journey to Johollywood. We are the chosen ones. Hansimangu speaks, we are lost, Grumalo.-How shall we get to Johollywood, Hansimangu?-Let us pray, Grumalo, he says. Hansimangu has faith in Tixo to send the Star of David and lead us the

A Parody of Hawthorne's "The Young Goodman Brown" written for my Interpretation of the Lit class

938 words - 4 pages the canine we were looking for.At the time, there was a sappy kids dog movie that my brother and I watchedquite often, "Milo and Otis." The dog that co-starred in the movie was namedOtis. This seemed to suit our family's fancy, so we now decided ourfull-blooded German shepherd's name was going to be "Otis." It's funny how aname can characterize a pet so much more than you think. After having pickedout a name, and Otis beginning to catch on, his

Language Analysis in a Text

1794 words - 7 pages Language Analysis in a Text Text 1 An extract from chapter 18, ‘Population, health and ageing.’ By Anthony Giddens (London Polity Press, 1993, pp. 602 – 605.) This is a purely academic text. Its main aim is to inform and educate its audience. To achieve this he employed features that are typical of academic writing. The sentences are straight to the topic. He also employed sequential development of the theme of

Memory and Text in Dictee

2184 words - 9 pages , containing several other people’s accounts instead of focusing only on the author. Analysis of the plurality inherent in the material and structural levels of Dictee shows that the contradictions originate from considering Dictee as a ‘work’. Roland Barthes’s concept of the Text gives a more accurate description of Dictee, as a collection of self-deference. Yet, whereas Barthes claims the complete removal of the author’s authority on the text, Cha

Similar Essays

Time Burton´S Gothic Fantasy: Representing The Victorian Culture Through Animation And Parody

3076 words - 13 pages Victorian reality through animation, but to parody and subvert it. If cinematic adaptation is a (re)interpretation of a narrative text as examined in chapters 2 and 3, then animation is an equally powerful artistic mode that “should be seen as an art and a craft across multiple platforms and disciplines, and the tool by which art, science, culture and the human condition has been imagined and re-imagined” (Hardstaff and Wells 184). Animated films are one

Analyzing Satire And Parody In Blazing Saddles

2608 words - 11 pages amusing way.” The Schirmer Encyclopedia of Film describes parody as “a comic technique that imitates a previous text for the purposes of ridicule.” In actuality, parody and satire are very similar to one another. The only major difference is that satire is used in order to improve some situation or action, while parody looks at these situations as something to mock solely for a humorous effect. In Blazing Saddles, I feel that Brooks is trying to

Gender, Parody And Discourse Essay

669 words - 3 pages compared to one an other these two films show two opposing messages regarding homosocial relationships. It is my opinion that the use of parody and satire of a genre can make such challenges to existing discourse formations appeal to a wide audience of moviegoers. The male relationships in these films are examined through the use of common genres. In these specific films it is primarily the zombie horror genre for Shaun of the Dead and buddy cop

Parody In “The Canterbury Tales” Essay

998 words - 4 pages “The Canterbury Tales” was written in the 14th century by Geoffrey Chaucer. These tales constitutes a frame story which each pilgrim has to tell their own story to the Chaucer, the pilgrim; not the poet. As we know, the tale itself is a satire, but the stylistic structure in the tales creates a sense that can be a parody as well. To support this idea of parody, it is need to know the definition of parody and how Chaucer use this style to make