Role Of Imf In Eurozone Crisis

1233 words - 5 pages

Date: 28.04.2014Name: Nino GiorgadzeTopic: Chapter 6 - International PositioningI. Chapter Summary 6.1 Elements and definition/ 6.2 Target Consumer IdentificationPositioning - long term strategic marketing tool, which influences consumers' perception of a brand in international markets.The goal of positioning to create a clear perception for the brand in consumers' mind, differentiate it from its competitors and create benefit/value to the consumers.The process of positioning should answer the following questions:Who are our consumers?What does the brand deliver to the target consumers?How does the consumer perceive the brand?How does our brand compete with others on the market?Who does the consumer consider as a competitor of our brand?Definition of Positioning includes 3 core elements:Brand Equity - brand as consumers perceive it. It is influenced by several elementsBrand Image (set of associations, e.g McDonald's)Perceived QualityBrand Heritage ( s.g. Bosch)Brand LoyaltyBrand AwarenessConsumerTarget Consumer - People have different preferences, taste and lifestyle. Thus different market segments require different solutions. In the process of targeting, decisions should be made with regard to which of the segments best matches the brand's image, as we want it to be perceived in the future.Consumer Benefit - Consumers buy products because they bring them certain value/benefit. There are several concepts of Brand Benefit. The earliest one _ Unique Selling Proposition was introduced in 1960 by Rosser Reeves. It focused on effective advertising and had three integral parts: 1. each advertisement must make a proposition to consumer 2. Proposition must be unique 3. Proposition must be strong to attract new consumers. Though, nowadays we can differentiate between 3 types of consumer benefit that a brand can offer:Functional Benefit - technical attribute, quality, durability etc. e.g. - VolvoEmotional Benefit - Self-confidence, independence, belonging to some social groupSelf-Expression Benefit - is closely connected with consumer's personality or aspirational personality (role models).Competitors - Unique positioning of the brand requires its differentiation from the competitors. It is vital to know as much about the competitors as possible - their market position, strategy, potential future action, how consumers perceive the competitor's brands. A helpful tool for assessing and comparing competitive brands is perceptual map. It helps to visualize competitive environment on the market. On perceptual map there can be - original/actual brand position, Potential/ideal position, and Consumer segment. The closer the brand is to the ideal product, the higher the consumer's purchase motivation to buy this brand will be.6.3 Positioning StrategiesPositioning strategy can be used in 3 different levels:Global Positioning Strategy - It means that brand is targeted toward a global segment and offers the same benefit to consumers all over the world. This strategy...

Find Another Essay On Role of IMF in Eurozone Crisis

A Brief History of IMF programs in Turkey and The Reasons Behind Their Ineffectiveness with The Analysis of 2001 Financial Crisis as an Example

1705 words - 7 pages A Brief History of IMF programs in Turkey and The Reasons Behind Their Ineffectiveness with The Analysis of 2001 Financial Crisis as an Example Turkey first joined to IMF in 1947. It was shortly after in 1948 that Turkey's adventure with IMF started when for the first time, Turkey applied for a financial assistance to alleviate the consequences of 1948 economic crisis.1 Thereafter, Turkish governments chose to look for help from their friend

The IMF’s Role in Financial Crisis

2606 words - 10 pages The IMF’s role in financial crisis Introduction In this age of change, the international financial is progressing promptly on various fronts, such as the International Monetary Fund (IMF) play a pivotal role in international financial system. Yet at the same time, many criticisms point out that IMF are not efficient enough to react to settle the problems that have accompanied with this trend. This issue has drawn widespread attention in recent

The Role of Decision Making in the Pre-Crisis Period of India

2750 words - 11 pages Boyko IaramovIntroduction to International RelationsProfessor BondThe Role of Decision Making in the Pre-Crisis Period of India(15 March, 1959 - 7 September, 1962)More than thirty years have passed since the dramatic cling of arm in the remote Himalayan region of the Sino-Indian border. This Time gap seems to be appropriate for a correct reexamination of the conflict. The account of India's attempt to find balance with China, ever since the

The Role of Credit Rating Agencies in the Subprime Mortgage Crisis

1338 words - 5 pages Berkley Center for Law. He suggests that the agencies should disclose their belief 3 that ratings for structured finance products may not be accurate or disgorge profits if they turn out to be wrong. This solution addresses the core issue with the CRAs’ role in the subprime crisis: their inability to accurately assess the risks of structured financial products. 2. Background 2.1 Overview of Credit Rating Agencies CRAs offer ratings which indicate

The crisis of Argentina in 2001-2002

1534 words - 6 pages . After most state industries had been privatized, the fiscal deficit returned. Despite abundant evidences of such failure to meet IMF reform demands, the IMF continued to lend Argentina funds and moreover in increasing amounts.The IMF negotiated a $39.7 billion credit line in January 2001 that, while it stabilized the immediate crisis, has neither resolved the problems leading to the crisis nor stimulated an economic turnaround.Even though the

Failure of Three Regulation in Financial Crisis

1838 words - 7 pages from financial market through investors, government, or banks, because of a conflict of interest. Back to 1997, during the Asian financial crisis 1997, Indonesia had been attacked from a downturn of their currencies, incapability to manage debt and foreign currency. Many businesses, banks and non-banks bankrupted. International Monetary Fund (IMF), took in charge in this responsibility to reconstruct 16 local banks. This program was engaged

International Economic Policy in Times of Crisis

1387 words - 6 pages caused by a lack of visible end, as it seems the light at the end of the tunnel is only made clear at the end of the crisis. Even with examples from history to refer to, each financial crisis seems to take on a version all its own like a new strain of a deadly virus. The government tries to administer the correct corresponding solution, but often it feels as though one might as well have gone in blind; as the policies’ true impact are unclear

An Explaination of the Crisis in Syria

1346 words - 6 pages What is the Syrian Crisis or Syrian Civil War? Syrian Civil War is a known topic by everybody. The Syrian Civil War is an ongoing armed struggle between forces loyal to the Syrian Baath government and these seeking to oust it. The protests began on March 15, 2011 and, have spread worldwide in April 2011. These protests are known as the Arab Spring. Protesters demanded the resignation of President Bashar al-Assad, whose family has held the

Description of the desertification crisis in Africa

956 words - 4 pages Controlling the DesertChanging the makeup of a continent’s lands can be devastating for the people that live there. The threat of famine because of a different climate that in unable to yield the amount of food necessary for the people to maintain their populations is one of the greatest problems associated with those sorts of changes. When a land once vital for people to feed their families begins to turn into desert, the people of the

Lincoln: Leadership in a Time of Crisis

859 words - 3 pages , Lincoln's war strategies as well as public announcements will be analyzed, showing the reader, the great amount of skill with which he conducted his leadership in a time of crisis and intense turmoil. The way in which Linoln approached the war at its commencement, is a fine example of how ingeniously were his movements planned. Lincoln's main concern was the preservation of the Union. What had caused the war to start was the question of

Children in the midst of Crisis

1522 words - 6 pages Children in the midst of Crisis Our education system is one of the most respectable, reputable and sought after commodity's in our society, but it is also the most over crowded, discriminatory, and controversial system ever established. Most people yearn for a higher education because it's what's expected in this society in order to get ahead. It means a better job, more money, power, prestige and a sense of entitlement. But this system has

Similar Essays

Imf And Its Role In Economic Crises

1270 words - 5 pages IMF and its role in economic crisesIntroduction:The International Monetary Fund (IMF) is an international organization that provides financial assistance and advice to member countries. It has become an institution integral to the creation of financial markets worldwide and to the growth of developing countries.The IMF is responsible for the creation and maintenance of the international monetary system, the system by which international payments

The Role Of Imf In The International And National Political Economy Of Nigeria And Cameroon

2435 words - 10 pages /August). A Continent in Crisis, Africa and Globalization. Dollars and Sense Magazine. Engdahl, W. (2012, January 27 ). Nigeria: Thrown into Chaos and a State of Civil War: The Role of the IMF. Retrieved from Global Research: http://www.globalresearch.ca/nigeria-thrown-into-chaos-and-a-state-of-civil-war-the-role-of-the-imf Havnewk, K. J. (1997). The IMF and The World Bank In Africa. Sweden: Scandinawan Institute of African Studies. Offiong, D

Analysis Of Argentinean Debt Crisis: Imf And Government Actions

1914 words - 8 pages The Argentina debt affected the country between the late 90’s to the early 2000’s and can be attributed to misdiagnosis and ineffective policy. During this time the IMF and Argetina’s government worked closely together. Previous to the crisis Argentina had been celebrated for its economic policies and growth. The government worked to put in place conservative economic policy, including the privatization of companies, looser trade regulations

Imf And Its Role In International Political Economy

3282 words - 13 pages the on-time policies made by the IMF. Even though the IMF played an important role in dealing with the oil price shock, defects still existed. As Anne Krueger, the Acting Managing Director of the IMF, said in a report: “Failure to heed warnings by the Fund will inevitably lead to crisis in some causes. Crisis in individual countries have been frequent, but they have rarely