Peanut Butter Essay

1404 words - 6 pages

STRENGTHS
Well-known product. The ------offers a brand name known internationally. Besides the company has been well known for their quality, freshness, and taste of its products.
Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us.
Nutrition. Peanut butter is well known because it contains many vitamins, proteins, and fiber. Nowadays, it is very important for everyone to start a day with a meal that it is rich in vitamins, nutrients, and provide energy throughout the day. Besides obesity and malnutrition is a worldwide problem.

WEAKNESSES
Lack of brand awareness. Our company has a strong ...view middle of the document...

Besides peanuts have been used as oil and as an ingredient to increase the taste of their meals, instead of peanut butter.
Life cycle. The life expectancy of peanut butter is 18 months with normal environmental conditions, but due to many regulations imposed in imported products, the life of our product in a shelve will be reduced to 6 months. For instance this would seem that our product is being targeted because it is imported, but it also has helped improved the quality of our product because it ensures the freshness, taste, and quality of our product.
Price. Due to increased demand, many Chinese businessman have been coming to the U.S. to buy peanuts from our suppliers, we are confident that this trend will continue to increase. This will help our company to introduce our product line with a fair price in their market.

OBJECTIVES
We have set objectives that will help us achieve our goals in the new market, as well to address arising problems.
First year objectives. During ----- first year in the market, we are aiming to gain market share up to 15%. Also, we are confident that our units sold at the end of the year would be 500,000. Even though we hope to sell so many units, we know that some of our product will be thrown away due to regulations, we hope to minimize the effect of this by improving our customers’ sales. At the end of the year our main goal is to make a loss less than 12 %, but also we will establish our brand in the market.
Second year objectives. Our second year objectives are to improve our quality control, and to establish a partnership with regional farmers, thus decreasing costs and improving profits. By establishing our brand in the market, we can introduce different variations of the product to help please the different taste of each individual. We hope that we can break even this year, but also increase our market share by 5 points.
Third year objectives. Our objectives are to break even. Also we will have a product line that is well known by population. A product line that meets and exceeds on quality, freshness, and taste compared to other local industries.
Fourth and fifth year objectives. Now that our products are well known by the population, our market share would be approximately of 30% and above. We can assume that we are seen among the population as one of the leading peanut butter companies that cares to provide our customers with products that will satisfy their wants and needs with the highest standards of quality. We also can be seen as a successful company of 15% profit.
ISSUES
We have not established a brand name for our product. This is going to be addressed by our marketing strategy who is going to focus in educating people about the benefits, and easy access to our product. Even though some people are allergic to peanuts we may have some alternatives to meet their needs. We will also measure our product positioning from time to time to make sure we are achieving our goals in a timely manner. Because...

Find Another Essay On Peanut Butter

How to make a Peanut Butter and Jelly - english - Essay

1000 words - 4 pages Peanut Butter and Jelly Sandwich Are you tired of slaving over a hot stove? Are you tired of wasting countless hours waiting for some rotten meat to cook? Are you run down or restless worrying weather you will like whatever meal you cook? Well, if so, then this sandwich is for you! It is easy to make and I will guarantee at a cheap price, you can't go wrong. It is nutritious and with the large amount of calcium it is even a healthy snack that is

Process paper How to make peanut butter cookies

539 words - 2 pages Have you ever tried to bake peanut butter cookies, and for some reason they were a complete flap because they were dry and crunchy, too moist and crumbly, or perhaps they had a terrible taste? Well, I have discovered this cool new recipe and I have never failed at making them. Have no fear, the ultimate peanut butter cookie recipe is hear.We will need the following ingredients: 1c. of brown sugar, 1c. of white sugar, 1c. of margarine or butter

What about thouse peanut butter and jelly's, all about the best peanut butter and jelly that you can make

539 words - 2 pages What About Those Peanut Butter & Jelly'sDo you ever get a craving for something, and can't think about any thing else until you get what you want? Well I do. Sometimes for fried chicken, sometimes for Chinese food and sometimes even chocolate. None of these have been a problem for me yet, but ever since I arrived at ERAU I have had the biggest craving for a peanut butter and jelly sandwich. Not just any peanut butter and jelly, but a great

Nobody really knows a PB&J sandwich

739 words - 3 pages Realizing from the start you think you know how to cook, or make yourself a simple snack is pretty easy to predict. Well I realized people who think they know how to make a peanut butter and jelly sandwich really does not know how. To create a peanut butter and jelly sandwich you first need to gather up your ingredients, be familiar with the step-by-step directions, and follow the chronological order in order to complete the process. You

PB&J Sandwich

1291 words - 5 pages One thing that is most common in each American household in America is the love of peanut butter and jelly sandwich, affectionately known as a PB&J sandwich. This culinary perfection has been around for years and the recipe has been change over and over again. When my mother was living in Jamaica, she only knew about a peanut butter sandwich. She never knew about grape jelly until she came to the states in 1981 when she started to work as a

The Adventures of Nut Man, a spinoff of modern day superheros

666 words - 3 pages was home the next day having recovered from the accident he went to make himself a peanut butter and jelly sandwich. Much to his dismay he discover he had no peanut butter, then suddenly as if from nowhere peanut butter appeared on the bread. Jim had inadvertently discovered that peanut butter shot out of his wrists when he flicked them in a certain wayJim also noticed something else. It seemed that he now had an almost sixth sense with peanut

Lipid

1857 words - 7 pages Acetone Ethanol Water Triacetin + + + + - Butter + + + - - Peanut oil + + + - - Stearic acid - - - - - Oleic acid + + + + - Glycerol + + + + + (+) means soluble (-) means insoluble

Buidula Fedu

932 words - 4 pages Imagine doing a peanut butter and jelly sandwich. Getting out two slices of bread, spreading peanut butter on both sides, preferably chunky peanut butter, spreading whichever jelly you are in the mood for over it, placing both slices of bread one over the other, and finally taking a bite, feeling the butter melt in your tongue but you can still feel the small pieces of the peanuts, still salty combined with the sweetness of the jelly, captures

Ordinary...NOT!

349 words - 2 pages In a small town with small neighborhoods, nothing really exciting happens. Especially at Foley High School. Foley high school is just like every other high school, the same bare walls, the same boring classes, and the same time. Although, there is two exceptional things about the high school that makes it weird. Make that three things. One is that the school only serves peanut butter and jelly sandwiches. The second is that the school doesn't

The Nutty Side of Schools

1506 words - 7 pages Thomas Mulvihill, assistant superintendent in New Milford, Connecticut, recently brought attention to the fact that “there’s a philosophical issue [here], an interesting debate on whether to purify an atmosphere for one child” (Flanigan). Some students do not feel safe in this non-purified environment where they currently reside. But what causes this unsafe feeling results from what many do not regard as dangerous: the homemade peanut butter and

Foraging patterns and food selection in garden ants when confronted with different food stimuli

852 words - 4 pages garden ants. How quickly do ants find rewarding food sources, how long it takes them to recruit more ants and which food sources they prefer? Materials and Methods Two experiments were conducted, one using different tasting solutions and one using peanut butter. The peanut butter experiment was done fist so as to recruit ants for the next experiment. 3 petri dishes with peanut butter on slices of bread were placed at 20, 40 and 60 cm’s from an ant

Similar Essays

Peanut Butter Essay

6836 words - 27 pages Reeses Peanut Butter Cups.The basic takeaway is that, as (like David) we've been saying for several years, your PC or PDA should simply find the "best path" to a good connection based on your settings. You want voice, free? Maybe you'll accept spotty performance, and go with voice over wifi. You want data, fast? If wifi's available, you'll use that; if it isn't, you'll use cellular. It should be transparent to you, and all you should care about

An Exposition On Peanut Butter Cookies

537 words - 2 pages An Exposition on Peanut Butter Cookies Have you ever tried to bake peanut butter cookies, and for some reason they were a complete flap because they were dry and crunchy, too moist and crumbly, or perhaps they had a terrible taste? Well, I have discovered this cool new recipe and I have never failed at making them. Have no fear, the ultimate peanut butter cookie recipe is here. We will need the following ingredients: 1c. of brown sugar

A Research And Self Reflection On Peanut Butter

1127 words - 5 pages Self-Reflection Summary The reason I chose this particular area of research is that peanut butter is an extremely popular food choice worldwide as it is affordable and nutritious; and I also love to eat it. However, the number of brands and the choices within the brand range make it complicated for the consumer and myself to choose the most nutritious option. Prior to this research I did not understand the nutritional content of the food I ate

Hundraj & Company: A Peanut Butter Company With Expansion Plans

874 words - 4 pages Hundraj & Company is pioneer in Roasted Peanut retail in the city Navsari. We are trying to expand our business which includes setting up plant of peanut butter in Gujarat. Peanuts have significant nutrients and are consumed in diverse forms all over the world since long. Peanut butter is one such product consumed in huge quantities specially in western states since many years. It is not very popular in India and the domestic market is dominated