Pepsi Cola Products Philippines Inc. Essay

2715 words - 11 pages

CASE NO. 11:- Pepsi-Cola Products Philippines Inc.1. Stakeholders1.1. The five-year girl and the injured: - as because of this incident a five year girl lost her life and nothing is more precious that life.1.2. Customers: - because people were resting their futures in the hands of this number fever promotion campaign.1.3. Victoria Angelo, her family and families like hers: - these people who didn't have enough money to eat were buying Pepsi in the hope of changing their whole life. The rich company Pepsi was making money by making these people believe that they might win a lot of money. Instead of using their scarce resources for something more real, these people spent it on Pepsi building up dreams of getting rich and leading a good life.1.4. Pepsi-Cola Products Philippines Inc.:- as the campaign was launched by Pepsi-cola, it is responsible for the outcomes like deaths, lawsuits, injured etc.1.5. Pepsi-Cola International: - as Pepsi-Cola Products Philippines Inc. is a part of the multinational firm with branches all over the world, this incident might negatively effect the sales in other countries.1.6. PepsiCo Inc.:- as it owns 19% of the company.1.7. Insurance companies: - The insurance companies are affected by this incident as a lot of the Pepsi-cola cars, trucks and wagons were destroyed by the angry public and these companies might have to pay for it.1.8. Competitors especially Coca-Cola:- as a result of this incident coca-cola might be able to snatch away a huge chunk of the market from Pepsi.1.9. Government: - It has to make sure that companies follow the laws and they have to protect the innocent consumers. The government has to make sure illegal and unethical activities do not happen. It has to make sure that the laws are implemented without any exceptions.1.10. Judicial system in Philippines: - as it is responsible for making sure that no violations of laws and regulations happen and people who do it are dealt with in the proper manner.1.11. Company Employees: - they might lose their jobs as a result of the riots and losses that Pepsi had to face.1.12. People who ran the computer or made the computer program:- as they have a significant role to play in the misprinting of the numbers.1.13. Banks and financial institutions: - although not very clear from the case Pepsi-cola might haven taken loans form other banks.1.14. Share and Stockholders: - although not very clear from the case, the value of the shares and stock of Pepsi-cola Company might have fallen.2. Ethical Issues2.1. Trust: - A climate of trust provides improved communication, greater predictability, dependability and confidence among the customer's, employees and the company. The people trusted Pepsi to pay them the money if they would win. But Pepsi dining do that hence breaking customer trust, something once broken is very difficult to regain.2.2. Egoism: - the company was just thinking about its own interests when it launched the campaign. It didn't consider the poor...

Find Another Essay On Pepsi-Cola Products Philippines Inc.

CSR policy comparison of coca cola and Pepsi - Karve institute - assignment

2530 words - 11 pages well-known America beverage brands in the world. Coca-cola is the world's largest beverage company which provides sparkling, sports drinks and food in over 200 countries and markets (The Coca-Cola Company 2010.). On the other hand, Pepsi is also a world leader in convenient snacks, foods and beverages which is the major competitor to Coca-Cola (PepsiCo Inc 2010). As a global company, they invest in innovation to achieve sustainability and

Analysis of Competitors within the Softdrink Industry

1123 words - 4 pages C.Competitive Environment AnalysisCoca-Cola and Pepsi are the two major industry players in the soft drink industry, they account for a total of more than 60 percent and more than 70 percent of the U.S. and world markets, respectively. (Refer to Table 1 below)Table 1 World Soft Drink Market Shares (%)Company199519941993Coca-Cola Co.47.245.644.8PepsiCo Inc.22.121.821.7Cadbury Schweppes7.98.07.8Other 22.824.633.5Source: Beverage Marketing


2884 words - 12 pages businesses of Pepsi-Cola North America, Gatorade/Tropicana North America and PepsiCo Beverages International; and Quaker Foods North America, manufacturer and marketer of ready-to-eat cereals and other food products. In addition, in January 2001, the Company completed the acquisition of the beverage business of South Beach Beverage Company, LLC (SoBe). SoBe manufactures and markets a line of alternative non-carbonated beverages, including fruit blends

Marketing Audit: Pepsi Austrlian

6301 words - 25 pages afford Coca-Cola.Product Pepsi-Cola is the main product for PepsiCo Inc. It's also has the brand extension products: Pepsi Light, Pepsi Max, Diet Pepsi, 7Up, Diet 7Up, Pepsi Blue, Mountain Dew etc. Coca-Cola produces 239 beverage products, including Coca-Cola, Coca-Cola Classic Caffeine-free Coca-Cola,Caffeine-free Coca-Cola Classic, Diet Coke, Caffeine-free Diet Coke, Cherry Coke, Diet Cherry Coke, Fanta brand soft drinks, Sprite, etc.Place

Pepsi Marketing

2311 words - 9 pages ; that gives Pepsi-Cola a good opportunity, because they might get more customers to accept the products and gain the sales revenue for Pepsi-Cola.Because there are a lot of competitors in the soft-drink industry, these competitors often introduce new tastes from time to time and customers have the tendency of trying new tastes while PepsiCo Inc has limited product lines in soft drink despite the fact that they have already have juices, root

Coca-Cola vs PepsiCo

1044 words - 5 pages Coke and Pepsi have similar chemical composition and taste, people usually have strong preferences for one brand over another (Lubin). Works Cited Bellis, Mary. “The History of Coca Cola.”, 2014. Web. 8 May. 2014 Bellis, Mary. “The History of Pepsi Cola.”, 2014. Web. 8 May. 2014 Bhasin, Kim. “Coke Vs. Pepsi: The Story Behind the Neverending ‘Cola Wars’.” Business Insider. Business Insider Inc, 4 Jan

Battle of the Brands

1027 words - 4 pages Pepsi or Coca Cola, which would you choose from? Both brands have very persuasive ads, so it makes it hard to choose from. Pepsi was invented on August 28, 1898 by the name of the man Caleb Bradham. Coca Cola was invented by Doctor John Pemberton on May, 1886. Although, Pepsi and Coca Cola may be different they also have their similarities. Both brands are, and have been competing to be the global number one cola. I have gathered

This is acomparison and contrast essay of the different advertising strategies that are used by Coke and Pepsi

1170 words - 5 pages Coka-Cola website also seek to entertain theirconsumer and this is visible by the link that can download the latest music,commercials, and sporting events that their products sponsor (Coke). Likewise,the Pepsi website purpose is to entertain its consumer, while at the same timeadvertising their products. Through the promotion link you can access otherwebsites that are sponsored by Pepsi (Pepsi). Likewise, the Pepsi website purpose is to

The Coca Cola Company This is a well written essay about the history of the coca-cola company i made in my 10th grade year in high school

2474 words - 10 pages business grew, the development of high-speed bottling machinery and increasingly efficient transportation allowed bottlers to serve more customers with more products. Today, the Coca-Cola bottling system is one of the largest, most widespread production and distribution networks in the world (Burp! Pepsi Versus Coke). The bottlers of Coca-Cola in the early 1900s had their share of challenges. Probably the most persistent and serious was protecting

You got the "Right One Baby"! The world of Coca Cola vs. Pepsi Cola

1117 words - 4 pages Fortune 500 company that posts a $3.53 billion dollar net profit. Ironically, only 30% of their sales come from the United States-which means the remaining 70% are from overseas customers.On the other side of the spectrum its rival, Pepsi, has also turned to be one of the most-loved beverages in the world. Found in over 190 countries on five continents, PepsiCo, Inc. is one among the most successful consumer products companies in the world. Pepsi

Cola Wars

1585 words - 6 pages Commercials and soft drinks have become a part of everyday life in America. The combination of these pop-culture creations has made resisting the temptation of sugar based carbonated beverages virtually impossible for most. A well-known soft drink war between Pepsi and Coca-Cola keeps new, edgy advertising techniques airing during commercial breaks of popular television viewing. Both companies have successfully sold their products despite

Similar Essays

Brand Management: Pepsi Co. In Pakistan

4291 words - 17 pages Executive Summary05Introduction of Pepsi06History of Pepsi07Market and Products in Pakistan10Products11Target Market of Pepsi13Promotion for Pepsi products14Pricing of Pepsi17Price Perception18Brand Name 19Logos and Slogans of Pepsi19Brand Image23URLs24Positioning25Competition26SWOT Analysis30Conclusion34Executive SummaryIn 1885, with the name of brad's drink appears in New Bern, North Carolina. Then in 1898 it name became Pepsi Cola. Pepsi Cola

Marketing Mix Of Pepsi Cola Essay

1264 words - 5 pages %).Pepsi-Cola has launched a campaign called ¡§The Pepsi Challenge¡¨ that gives Pepsi-Cola a good opportunity, because they might get more customers to accept the products and gain the sales revenue for Pepsi-Cola.Because there are a lot of competitors in the soft-drink industry, these competitors often introduce new tastes from time to time and customers have the tendency of trying new tastes while PepsiCo Inc has limited

Promotion And Price Analysis

1655 words - 7 pages For over 100 years, Pepsi-Cola has produced some of the finest soft drink ads available anywhere in the world. From today's 'Joy of Pepsi,' as sung by Britney Spears, to yesterday's 'Nickel, Nickel' (1939), our ads are as memorable as the products we produce (" Pepsi-Cola's ability to create such attractive ads gives the company a competitive marketing edge amongst its toughest competition in the market. Pepsi's ads

Cola Wars Essay

1038 words - 5 pages Errors Pepsi: most imitators is that inimitably At Coca-Cola, and indeed , there is much to learn in sales promotion and advertising products. Few basic ingredients of success of this company - identified experts Masterforex-V: - Mythology . A mystery to be not only a woman , but in the carbonated beverage . Something which, as the myths and mysteries surrounding Cola during its existence created enough. Worth at least its supposedly secret