Pepsi Marketing Essay

2311 words - 9 pages

WATCHES OF SWITZERLAND 85 Sharah e Quiad a Azam Lahore Phone : ++92 42 63 61 677 Fax : ++92 42 63 06 652 Important information: OMEGA does not sell any watches on the Internet. Genuine OMEGA watches are sold exclusively through our worldwide network of authorized retailers.Promotion: Omega uses Cindy Crawfard for constillation.Supermodel, entrepreneur, actress, Cindy Crawford has been promoting the OMEGA brand since 1995. Her striking beauty and international appeal are the perfect complement to OMEGA's image. Cindy even helped to design a collection dedicated to her: the Constellation My Choice.PEPSI: Today's PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world's largest manufacturer and distributor of snack chips. In 1998, it acquired Tropicana, the world's largest marketer and producer of branded juices. In addition to the main body of 3 companies, the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut, Taco Bell, KFC, and Burger King. Furthermore, with its 4 fast food restaurants, PepsiCo Inc. owns 24,000 restaurants, more than McDonald's 14,000. Based on PepsiCo Incs annual report in year 2000, PepsiCo Inc. has total net sales of 20.438 billion US dollars and they are worth 44 billion dollars in stock value right now.There are several reasons why the world's second largest soft-drink company, the PepsiCo Inc., is very successful in the world and almost exceed the current market leader in soft drink industry, Coca-Cola.These reasons are taste, investment, management policy, and marketing strategy.In this report, we will put our main focus on marketing strategies and more details analysis, such as 4Ps (product, price, place, promotion), SWOT analysis (strength, weakness, opportunity, threaten), Marketing Environment (economic, technological, cultural, social, and competitor), advertising, and target market, etc.First element of 4Ps is product. With more and more customers・ unique needs, besides its regular Pepsi, it adds regular caffeine-free Pepsi, Diet Pepsi, Diet Caffeine-free Pepsi, Wild Cherry Pepsi, and Diet Wild Cherry Pepsi into its product lines. Its Diet Pepsi is even the first of its kind in Cola market.For the price, based on the laws of demand and supply, price plays a very important role in customers・ initial purchase. In addition, psychologically speaking, customers・ have such mentality to judge a product・s quality by its price. Therefore, Pepsi has to determine its price very carefully. If the products are wrongly priced, either damage to its reputation on quality or lost of sale due to high price will be resulted. However, Pepsi seems to do fine at the moment. Based on their corporate pricing policy, providing quality products at lowest possible price has always been one of their main concerns.For example, in some parts of the country, a 2-liter bottle of Pepsi costs 99 cents a decade ago and still does...

Find Another Essay On Pepsi Marketing

Coke and Pepsi, The War Continue

594 words - 2 pages effectiveness of each company's marketing strategy will ultimately determine the winner with respect to sales, profits, and customer loyalty (98). Not only are these two companies constructing new ways to sell Coke and Pepsi, but they are also thinking of ways in which to increase market share in other beverage categories. Although the goal of both companies are exactly the same, the two companies rely on somewhat different marketing strategies (98

PepsiCo's marketing Essay

819 words - 4 pages opponent going “head to head” with one of the biggest companies in the world (Coca-Cola). Now, when I notice PepsiCo’s growth, the first thing that came to my mind was that it is thanks to its great marketing campaigns, that Pepsi has grown to become the globally recognized brand that it is today. I also admire PepsiCo because I think the there is a high level of entrepreneurship in the way they acquired smaller brands like Gatorade thereby

Brand Management: Pepsi Co. In Pakistan

4291 words - 17 pages marketing of carbonated drinks entailed two stages. The concentrate producer; such as Pepsi Cola International, manufactured concentrate in syrup from and sold it to local bottles through PCI. The bottlers added carbonated water and sweetener in quantities specified by PCI, and then sold the beverage through retail stores and other outlets. The standard quantity of concentrate, know as "unit", allowed production of 24 eight-ounce bottles. In Pakistan

Coca-Cola vs PepsiCo

1044 words - 5 pages Coca-Cola company, and Pepsi was ranked number three (Business Insurance). The beverage volume of Coke dropped 2% in North America in 2011; in the same region and same year, Pepsi’s dropped 6% more. Although Coca-Cola apparently has always held the bigger market share, at times, PepsiCo, with their smart and very aggressive marketing and advertising campaigns, moves ahead. Recently, PepsiCo has been focusing on selling water, juices, sports drinks

Coca Cola Vs Pepsi An International Battle

1101 words - 4 pages Gatorade, in 2001. PepsiCo's success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of our people.Coke and Pepsi have been fighting for the supremacy of the global market in refreshments. The market of drinks in the United States is valued more than thirty million dollars annually. The efficacy and strategy of marketing of each company determined at the end to the winner

The History of Pepsi-Cola Company

3540 words - 14 pages noticed the Cola war where the challenge in the soft drink industry was increasing. Pepsi-cola was strongly competing Coca-Cola company with increasing success as Pepsi were launched new larger sizes including family-size bottles to satisfy different preferences and they had started a new challenge marketing campaign by making tasting tests for consumers and the results were that people preferred the taste of Pepsi over Coca-cola. That helped Pepsi

Cola Wars

1585 words - 6 pages different selling techniques used when it comes to advertising on television. The Pepsi Cola Corporation uses excellent marketing strategies, such as celebrity appearances, to sell their product, whereas Coca-Cola's realistic approach has placed them at the top of the soft drink industry. Not only do these competitive companies use television advertising to sale their beverages, but they also attract their consumers with their distinctive product

“Pepsi Green”

878 words - 4 pages psychological satisfaction of owning the brand. This strategy employed by Pepsi greatly affects their long term success in that, my employing the marketing concept, they have attracted a huge customer base who will pick Pepsi from a section of many other soda brands. Here, using the marketing concept is a win--win for PepsiCo, because they would eliminate the hassle of doing marketing research to find out what consumers want and will however get the

cola wars

1038 words - 5 pages marketing, PR and advertising that it is "wrong" , said in an interview with " Market Leader " known Canadian financial expert Masterforex-V Academy Evgeny Olkhovskiy 1. To be the first to catch up with no sense than trying to do a hundred years Pepsi. To do this, you just need to run in a different direction on the field, which did not take your competitor . Pointless to imitate the inimitable . Pepsi is doing everything right in terms of the "flank

Competitive Study Between Leading Brands: PEPSI vs COKE

4800 words - 19 pages 1964, the Diet Pepsi variation of the drink debuted, being the United States's first national diet soft drink.In 1980, Pepsi introduced the Pepsi Challenge marketing campaign where Pepsico set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. Pepsi took great advantage of the campaign with television commercials reporting

Market Plan Phase I Paper

1563 words - 6 pages delivering the freshest of the fresh. It is Pepsi Cola's desire to respect the environment as well. Therefore, Pepsi Cola follows through - going distance to work with local markets (affiliates) supporting local farms and farmers.OverviewPepsi Co. is a company that has been known for their trend setting advertising campaigns and marketing strategies for a very long time, most notably in the 80's when the cola wars where in full swing. Through out all

Similar Essays

Marketing Audit: Pepsi Austrlian Essay

6301 words - 25 pages EXECUTIVE SUMMARYThe purpose of this report is to conduct a marketing audit of the product Pepsi, assessing its performance, and providing recommendations for future consideration. C & A Consulting assessed Pepsi on a local and global level. Successful global marketing plans can be adapted to Australia provided it is consistent with product positioning and suitable for the Australian market.Pepsi-Co Inc. is the second largest soft-drink

Marketing Mix Of Pepsi Cola Essay

1264 words - 5 pages Marketing Mix Of Pepsi-Cola Today¡¦s PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world¡¦s largest manufacturer and distributor of snack chips. In 1998, it acquired Tropicana, the world¡¦s largest marketer and producer of branded juices. In addition to the main body of 3 companies, the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world

Marketing Plan: Phase Ii (Pepsi) Essay

1251 words - 5 pages Introduction: In phase II of our marketing plan, Pepsi is consistent in introducing a new product and service that will easily outsell its competition. In achieving this goal, marketers have defined critical factors that will determine the buyers and consumers of our product. In creating an effective marketing strategy, Pepsi will address key characteristics that effect the decisions and purchasing power of consumers that involve market

Promotion And Price Analysis

1655 words - 7 pages For over 100 years, Pepsi-Cola has produced some of the finest soft drink ads available anywhere in the world. From today's 'Joy of Pepsi,' as sung by Britney Spears, to yesterday's 'Nickel, Nickel' (1939), our ads are as memorable as the products we produce (" Pepsi-Cola's ability to create such attractive ads gives the company a competitive marketing edge amongst its toughest competition in the market. Pepsi's ads