Pepsi Co's Marketing Essay

819 words - 4 pages

PepsiCo is one of the most recognized names in the snack and beverage industry, with brands like Frito-lay, Gatorade, Tropicana, and Quaker, however, it is best known for its flagship soft drink brand - Pepsi and its rivalry with Coca-Cola. To begin, PepsiCo first caught my Interest in the way it manages its business and markets its products. PepsiCo being a relatively young company compared to its rival Coke, has proven to be a formidable opponent going “head to head” with one of the biggest companies in the world (Coca-Cola). Now, when I notice PepsiCo’s growth, the first thing that came to my mind was that it is thanks to its great marketing campaigns, that Pepsi has grown to become the globally recognized brand that it is today. I also admire PepsiCo because I think the there is a high level of entrepreneurship in the way they acquired smaller brands like Gatorade thereby eliminating their competition before they become competition.
Thanks to my fascination with PepsiCo and partly because this is an assignment, I went online and search for some of PepsiCo’s most successful and ongoing marketing campaigns and strategies. During my research I noticed several daring marketing strategies Pepsi employed throughout the years. For example, gaining the support of Michael Jackson in the 1980’s and latest gaining the endorsement of global pop star Beyoncé.
Unlike most other well established companies, PepsiCo has decided to embrace the digital age fully and has integrated its marketing strategies with the changing times.
PepsiCo understands that traditional forms of marketing like TV, Magazine, and radio are becoming outdated and the Internet is now becoming the main medium for marketing. With this PepsiCo decided to launch it’s first ever online and offline global marketing campaign captioned “Live for Now” (PepsiCo, 2012). PepsiCo centered this campaign on the younger generation instigating them to “live for now,” and enjoy life in the moment and to the fullest and off course think of Pepsi while doing so; thereby portraying Pepsi as a brand of excitement and fun for the younger generation. This was to serve as a tool to increase Pepsi’s global recognition and presence in the lives of their consumers or prospective consumers. The pivot point of this campaign, was PepsiCo’s new social media site or platform called Pepsi Pulse.
“Pepsi Pulse, is a social media-driven Interactive dashboard for everything pop culture” (Hernandez 2012). This dashboard centralizes PepsiCo’s...

Find Another Essay On PepsiCo's marketing

Pepsico Case Essay

9562 words - 38 pages marketing campaign to boost the company's image. Customers were urged to "Be sociable, have a Pepsi." With the help of actress Joan Crawford, Steele's wife, Pepsi took on a stylish, even glamorous, image. The strategy was successful-Pepsi-Cola's profits increased to $14.2 million in 1960 from a postwar low of $1.3 million in 1950. 794-078 PepsiCo's Restaurants 2 PepsiCo Under Donald Kendall Donald M. Kendall, an amateur boxing champion and star

Pepsico financial analysis

3705 words - 15 pages strategy that capitalizes on strengths and takes advantage of opportunities, while avoiding threats and possibly redressing some weaknesses.The following table 1 shows the internal and external factors affecting the market opportunities for PepsiCo. This SWOT analysis also shows PepsiCo's internal strengths such as their experienced management team, a competitive product line, a global marketing realm, and the continuous efforts by their research

Coca Cola Vs Pepsi An International Battle

1101 words - 4 pages Gatorade, in 2001. PepsiCo's success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of our people.Coke and Pepsi have been fighting for the supremacy of the global market in refreshments. The market of drinks in the United States is valued more than thirty million dollars annually. The efficacy and strategy of marketing of each company determined at the end to the winner

Environmental factors

708 words - 3 pages Organizations must consider their environment of operations before beginning the marketing process. Environmental factors such as the PEST analysis examine changes in a marketplace caused by political, economical, social and technological factors. Environmental factors impact an organization both internally and externally Therefore, environmental analysis should be conducted continuously as it will feed all aspects of planning. To not consider

Strategic Management

3498 words - 14 pages . PepsiCo was very famous and successful in almost every product category in North America, therefore it was decided to realign its organisational structure, in order to position the company for continue growth and simultaneously leverage the talents of senior leaders. (Lynch 2009:450).PepsiCo's strategy to build on its strengths in different markets resulted in their decision to combine its international and beverage operations. (Lynch 2009:451

Macro environment how to impact on business operation of the company that you choose

3169 words - 13 pages forces on PepsiCo's marketing activities, finally, one conclusion is presented.Our conclusion that the best products and technology may fail to meet with acceptance in markets around the world because of lack of local macro-environmental awareness.Table of ContentsPageExecutive Summary 1Table of Contents 21.0 Introduction 32.0 Company Profile 43.0 Macro-environment Impact on Marketing Activities of PepsiCo 44.0 Macro-environment Forces on

Organizational Behavior of Pepsico

6339 words - 25 pages . Marketing is one of the main strengths of the Coca-Cola Company. However, product diversity is a weak point. Coca-Cola will have to concentrate in developing and expanding different kinds of products, similar to PepsiCo's approach. Perceived value is another area where Coca-Cola is at risk. Usually, customers associate higher prices with higher quality; companies have to find the right balance in pricing their products relative to their clients

Market Plan Phase I Paper

1563 words - 6 pages delivering the freshest of the fresh. It is Pepsi Cola's desire to respect the environment as well. Therefore, Pepsi Cola follows through - going distance to work with local markets (affiliates) supporting local farms and farmers.OverviewPepsi Co. is a company that has been known for their trend setting advertising campaigns and marketing strategies for a very long time, most notably in the 80's when the cola wars where in full swing. Through out all

KENTUCKY FRIED CHICKEN

629 words - 3 pages food consumers during Colonel Sander's regime.· PepsiCo's performance emphasized operation policies, and with the major management restructuring effort in 1993, resulted in the resignation of many of its executives. Most of them have joined KFC's competitors, resulting in growth using the strategies and knowledge from KFC. For example, Kyle Craig who once was a KFC executive joined Boston Market and brought with him an extensive

PepsiCo's Restaurants

1330 words - 5 pages SUMMARY & COMMENTSThis case presents the PepsiCo Company's situation between 1950s to early 1990s. PepsiCo is a large organization with a decentralized management approach.In 1933, 12 ounces of Pepsi was equal to a nickel where for one nickel you could buy 6 ounces of Coca Cola. By the end of 1940s, when Alfred Steele was the CEO, the company moved from low price strategy and launched an extensive marketing campaign to boost the company's

Gatorade in Myanmar

3133 words - 13 pages or new uses for Pepsi products.TargetingIn Myanmar market, PepsiCo's target the athletes, young people and older people who do physical exercise for health. Their target market is very diverse. The targeting strategies also include-Economic factorsDemographic factorsTechnological trendsPolitical/ legal eventsSocial/cultural environmentCompetitionPlanningPlanning is really important for marketing. To draw the plan we should know the S.W.O.T

Similar Essays

Coke Vs. Pepsi Essay

2149 words - 9 pages operations called The Pepsi Bottling Group. They plan to sell a majority interest to the public this year. The spin off of PepsiCo's bottling operations would remove billions of dollars of debt from PepsiCo's balance sheet. With this restructuring, returns would significantly improve. Coca-Cola did the same thing a decade ago, separating its bottling operations into a publicly owned company. This allows management to focus on marketing its brands

Environmental Factors Essay

1145 words - 5 pages Environmental factors can play a major part in a company's marketing plan. Environmental factors can include social, ecological, political, cultural, technological, and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo's marketing plan even in different areas of the United States. Larger environmental factors affect the way they market globally with different factors

Environmental Factors In Global And Domestic Marketing Decisions

737 words - 3 pages environmentally intelligent choices (PepsiCo.com). Internationally PepsiCo's beverage and snack has implemented a number of water projects such as the one used in Europe, India and Latin America where rainwater is harvested to help replenish aquifer supplies (PepsiCo.com).Without complete market research a company can encounter humorous and often embarrassing disappointments when it comes to cultural environmental factors. In 1960, Pepsi's marketing

Effective Communications Case Study: There's A Syringe In My Pepsi Can!

749 words - 3 pages DifferentiationEach of the four public groups mentioned above all are in the category of external publics. However, this case study mentions many more of each of the different publics who were involved in adding and eliminating the gas that fueled the fire. PepsiCo's internal publics are:President Craig WeatherupPublic Affairs DepartmentLegal DepartmentConsumer Relations DepartmentSales and Marketing DepartmentManufacturing ExpertsEmployees (canning plant