This website uses cookies to ensure you have the best experience. Learn more

Perception About Branded Clothes Among The Youth Of Karachi

625 words - 3 pages

PERCEPTION ABOUT BRANDED CLOTHES AMONG THE YOUTH OF KARACHI
Literature Review

Perception is the point of view, thoughts and feelings a person has about something and acts according to his/her perceived views. Every individual has a different perception and acts according to it. The perception he/she has about specific things is considered to be the reality for him/her. Every individual holds a different perception about different branded products as well because of the differences in the importance of certain factors of the brands for each of them.
The main differentiating factor for brands in a product category is luxury (Alleres, 1991; Kapferer, 1997) which is the main reason of consumers preferring or using a brand (Dubois and Duquesne, 1993). Nevertheless, though the luxury market has been spreading widely in the past years and the marketing literature has recently seen a lot of strong interest in the ...view middle of the document...

The main purpose of this research is to find out the perception our youth holds about different branded clothes in accordance with its brand names. A good brand image influences consumer to devour more value on it and creates a long term relationship between the product and the end user. Higher the brand image, higher will be the purchase intension.
Both clothing style and color affect how others perceive a person. The perception about different individuals in the eyes of others are created according to the types of clothes they wear (Damhorst & Reed, 1986; Kerr & Dell, 1976).

Self brand connection is the connection consumers form between brands and their self concepts (Escalas and Bettman, 2003). Self brand connection has now been found to be important for the consumers, especially our youth as the lack of this connection makes them feel like having a personal failure whereas the presence of self brand connection fills their heart and mind with a lot of positivity.

According to the consumer decision making process model, another way by which consumers differentiate brands is by discriminating among the quality of products of those brands (Hansen, 1976). Price is yet another factor that influences consumers’ buying behavior negatively or positively. The price of the product is one of the determinants of customer loyalty which make customer to repeat the purchase again from the brand. A good quality return in exchange of the price the consumers pay for, is the way which could make a brand strong because of the reliability it provides, thus gaining customer loyalty and retention.

Wearing branded clothes evokes a sense of happiness in our consumers. Moreover, our youth is the one who feel more socially accepted if they wear branded clothes. They feel happy about the branded clothes they wear and also perceive that it makes them stand out of the crowd.

There has neither been any previous research on the topic “Perception about branded clothes among the youth of Karachi” nor has there been a research on any closely related topic. This is the first time a research is being conducted on this topic which I am doing it.

Find Another Essay On Perception About Branded Clothes Among the Youth of Karachi

The corruption of Culture in Yukio Mishimas "Swaddling Clothes"

616 words - 2 pages Corruption of CultureIn Yukio Mishima's "Swaddling Clothes" we see a great deal of symbolism portraying the corruption of the Japanese culture. The times are changing and with that change, culture is adapting to it. Some of the Japanese feel threatened and that the changes that are being made are corrupting their moral values. The story is told through Toshiko, a lonely and seemingly oppressed wife and mother. She shows how this corruption is

Racism Among Youth and Immigrants in the UK

4634 words - 19 pages which made them angry or miserable') than by white pupils (64 per cent). When asked about fighting, 79 per cent of Afro-Caribbean boys reported being picked upon physically, compared to 70 per cent of Asian boys and 62 per cent of white boys. For girls, fighting was most frequent among Asians (70 compared to 43 per cent for the female sample as a whole).Name-calling and physical hurt are also the most frequently reported behaviours in studies of

The Phenomenon of Perception

954 words - 4 pages The Phenomenon of Perception It’s impossible to decipher how other people view your image. It’s a hypothesis, an educated guess. Projected images can sometimes be misunderstood, viewed as negative, self-serving transparencies. In my experience a large segment of the population attempts to portray a false image of someone they are not, but someone they would like to emulate. Without a solid relationship with someone, it can be difficult to

The Perception of Pain

1035 words - 5 pages minute possibility that there is a link and it may be found in our differences. There may never be an answer to any of the questions about the perception of pain that are presented in this article but further research may further clarify some of the key concepts and bring researchers closer to the answers they are looking for.

The Perception of Listening

1602 words - 6 pages , and empathic listening should suffice for effective communication. On a final note, while listening skills consist of paying attention to words and interpreting those spoken words correctly, people can develop a creative character as they express such a rewarding attribute. Furthermore, when people obtain listening skills, it is an impressive tool for learning new concepts about each other. Above all, the perception of listening is his or her

The Perception of Listening

1087 words - 4 pages The Perception of Listening Listen up! Are you really listening? What is listening and why is it important? This paper will address the viewpoint of listening skills and its outcome. Listening is an essential tool, which is one of the constructive aspects in the communication process, for communicating with other people. To listen well is a talent that is learned. However, for people to listen effectively, they would need to practice to obtain

The Perception of Listening

1035 words - 4 pages The Perception of Listening Listen up! Are you really listening? What is Listening and why is it important? This paper will address the viewpoint of listening skills and its outcome. Listening is an essential tool, which is one of the constructive aspects in the communication process, for communicating with other people. To listen well is a talent that is learned. However, for people to listen effectively, they would need to practice to obtain

The Perception of Listening - 1807 words

1807 words - 7 pages , people can develop a creative character as they express such a rewarding attribute. In addition, when people obtain listening skills, it is an impressive tool for learning new concepts about other people. Above all, the perception of listening is his or her personal choice if they decide to be an effective interpersonal communicator. References Hybels, S. & and Weaver, R.L., (2007). Communicating effectively (8th Ed.). New York: McGraw-Hill. Stewart, J. (2006). Bridges not walls, (9th ed). New York: McGraw-Hill

the effects of perception

1506 words - 7 pages become a pinpoint. The use of these scales were used in most of the studies that try to find some kind of relationship between psychopaths and OFC. Humans are naturally curious about psychopaths and what makes them explode. I think even the people that have these traits would like to know how to lessen impact of harming others. Within, science there is a lot of studies that show the behavioral measurements but not much to physical characteristics

The illusion of youth

3705 words - 15 pages Katherine Mansfield’s Miss. Brill written in 1920 is a short story a part of Mansfield’s The Garden Party and Other Stories. It is a short story about a middle-aged teacher, who finds joy in spending her Sunday afternoons, sitting in the park. At the park, she finds joy in observing others around her and pretending, they are all actors and actresses on a stage. Miss. Brill finds joy in the illusion that she creates at the park. She is a woman

Sacrifices of the Youth

1116 words - 5 pages have ever survived and found a way out. But King Minos wouldn’t care about those who died. In fact, he enjoyed it a lot. “Attention! I will be picking the fourteen youth who will go in my palace for our yearly competition!” King Minos announced. Spectators became excited as the speech continued. “Now, I will draw names from this big pile,” he addressed. As he looked down at the pile of names, he started to smile. His smile looked as evil as a

Similar Essays

Students' Perception Of Online Advertisements On Fashionable Clothes

2310 words - 10 pages about this kind of viral marketing strategy. Considering that there are many types of consumers; professionals, employees, and students, each have their own reactions and views upon seeing online advertisements. Some may get curious and entertained while some may get annoyed and see it as a disturbance on their work. Due to that, the researchers prefer to have students’ perception of online advertisements on fashionable clothes as the research

Analysis Of The Bankers New Clothes

2235 words - 9 pages INTRODUCTION In response to the financial crisis of 2008, there has been much criticism of the banking and financial industry. Critics have expressed their opinions on potential causes and shared their ideas on what steps need to be taken to help prevent future financial crises of such magnitude. Authors Anat Admati and Martin Hellwig share their thoughts in the 2013 novel The Banker’s New Clothes: What’s Wrong with Banking and What to Do

The High Cost Of Branded Drugs In The United States

1049 words - 5 pages “What I learned from the film was that generic drugs are selling better than the branded medication I assume it is because of the cost, of the branded are too high for consumers in the United States to afford to buy it. In the United States the pharmaceutical company’s go through a strenuous trial before they can get a patent for a medication to sell to the public. They are under strict regulations in the United States by the Federal Food & Drug

The Perception Of The Perception Essay

1411 words - 6 pages The Perception of the Perception The subjective nature of perception is an inborn characteristic humanity. However, humans found the ability to still classify knowledge under two categories, objective and subjective. Knowledge in the subjective sense, or subjective knowledge for short, is the individual knowledge that each person gains through personal experiences. Artists often try to portray a scene that has an