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Perfect Colour Coordnation Essay

1786 words - 7 pages

I. Introduction This business plan was written by Tamala Gulley with the inputs of Deepali Argawal and Bill Watson on November 18, 2000. This plan was written an investigative approach to securing funds for an innovative idea developed by Perfect Color Coordination. The innovative idea is a virtual make-up counter, where customers can give themselves a makeover from the privacy of their homes. This business plan is going to be presented to a group of venture capitalist for entry into an internet-based competition. The writers of this business plan can be contacted by the following: Tamala Gulley 631 Lakemont Drive Brandon, Florida 33510 (813) 661-6939 tgulley@tampabay.rr.com Deepali Argawal Tampa, Florida 33617 (813) 588-9000 deeps_a@hotmail.com Bill Watson Tampa, Florida (206) 779-3609 bill@billscorner.com II. Mission Statement It is Perfect Color Coordination's mission to encourage all women to look their best with only one visit to the make-up counter in department stores. Additionally, Perfect Color Coordination wants to make it easier for women to enhance their natural beauty. Perfect Color Coordination's basic company policy is to be innovative, creative, productive, and customer focused.SWOT Analysis The number one strength of this innovative idea is that women can try on make-up in the privacy of their homes without physically putting on the make-up. Women get the opportunity to see what they look like in different shades of make-up. Additionally, with the cosmetic links embedded in our website, the customers can purchase their needed items with a click of a button.The weakness of the idea is that women will first have to go to the make-up counter or the stand-alone kiosk in the order to use this web-based service. The true skin color of the customer may be off by a few numbers in the Red-Green-Blue (RGB) color index and could possibly produce the wrong colors. However, that is something that is currently being analyzed.The opportunities of this idea is that Perfect Color Coordination could capitalize on the make-up industry by revolutionizing the virtual makeover. The cosmetic companies would want a part of the action so that they could increase their revenues. Additionally, Perfect Color Coordination would receive a small fee for each "click-through" from our site to one of the cosmetic companies site. Another opportunity is the stand-alone kiosk. The kiosk is used by individuals, in which she inserts a fee into the machine and it takes her best picture (instantaneous best color photo). Training the clients to use the equipment is a money stream as well as setting it up.The threats are that the make-up counter clerks will not offer the product to the customers or their lack of use in implementing the process. The cosmetic companies introduce the idea before Perfect Color Coordination.III. Present Status of Project Perfect Color Coordination is in the process of developing software to perform the functions that are necessary for...

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