At this point of my life, I am preparing a secure and well-thought-out switchover to
the luxury industry. I have already gathered a solid theoretical knowledge and
hands-on experience in marketing. In order to achieve my goal, I would like to obtain
an MA Art, Style and Design at joined programme of Christie’s Education and University of Glasgow.
This would develop my hard-skills and give me the required rigorous training in
The world of art, that a badly need. After graduating at Christie’s Education, I am planning to fully immerse myself in the specifics of my new sphere by working for one of the leading luxury good companies, such as Louis Vuitton, Moet Hennessy, Gucci Group, Richemont, The Walpole or even Christie’s. Therefore, I expect to be completely prepared, in terms of knowledge and managerial skills, to launch a startup dealing with deluxe goods within five years.
Together with my sister, we aspire to launch an exclusive jewellery company. She is
currently finishing BA in Jewellery Design at Saint Martin’s College. Her inspiration and experience of working with famous fashion designers such as Corto Moltedo made her a talented designer. Therefore, we have decided to combine our talents to launch a family business. Our plan is to clearly specify our duties in the company: I will be in charge of general management, whereas Elizaveta will look after the creative side.
For a successful start, we will promote our brand, and then we plan to open our first
shop and showroom in London. We are focusing on three main areas: a basic collection with all-purpose jewellery, seasonal mini-collections and custom-made items for the most sophisticated sharp-dressers. My ultimate goal is to develop and promote a flourishing jewellery brand to be sold in every fashion house in every corner of the world. Eventually, I expect that Christie’s Education and University of Glasgow will equip me with the knowledge and skills essential to be an effective manager of a brand new project.
I believe that my expertise in marketing will be of great use in the luxury goods corporation I will work for, because of the relatively good knowledge and skills accumulated during my academic learning and hands-on experience. While completing my doctoral thesis on marketing petrochemicals, I explored the deepest levels of theory in this area and observed how it worked through conducting practical research. These study helped me to understand the analysis and development of new strategies aimed at increasing productivity.
While I was working in the...