This website uses cookies to ensure you have the best experience. Learn more

Personality And Marketing Essay

657 words - 3 pages

Personality and Marketing
Rickey McIlrath
Colorado Technical University

Personality and Marketing
Brand Attributes and Personality that Match with the Target Market
It is important for a brands personality to match up with that of its intended target customers. Reading through some marketing sites Dr. Brian Monger situated his words in a way that I like best for the task of creating a brand image. Dr. Monger stated “ The task of creating a brand image often needs to move beyond attributes or feelings, to include the ultimate consequences of product use and the relationship of product use to people’s life-styles, needs, and values. A positioning strategy that focuses only on attributes or feelings can be shallow and less effective than one that is based on a richer knowledge of the customer.” Simply put make your brand relate to the intended buyer on a personal level, one that hits home with the things that they want and like to do. The understanding needs to ...view middle of the document...

This makes our products attractive to our market, as our target customers like to have and drive cars that the stars would drive. We provide those products with exceeding expectation performance accomplished.
The Buying Process
With such astounding products offered we offer a unique and integrative customer buying experience. When a purchase is sparked into the mind of a consumer we offer various ways for our customers to contact and purchase our products offered. The buying process is put into action via contact by email or phone. Once the intent to purchase has been made clear, a skilled and knowledgeable service representative, will begin to help the buyer decide on products that are best suitable for their desired outcome. Once the purchase has been made we keep the customer updated regularly on the progress, as well as integrated into the process ensuring that everything is suitable to the needs, wants, and appreciation in the final outcome. The final process includes safe and effective delivery. We ensure our products reach our consumers as safely and efficiently as possible, and that customer satisfaction is achieved. Visit our site to see what all the hype is about:
Current Marketing and Future Marketing Affects
Quality, top of the line performance, and outstanding customer support and satisfaction is the current and future plan for our marketing. This plan ensures that we continue to receive the free marketing that encompasses that from word of mouth. This allows us to continue the great name and praise surrounding our products. Current success show that marketing is being accomplish efficiently and effectively with some areas of possible improvement being the social media aspect of todays’ consumers. Increased action in social media ensures the spread of product faster into the ears and minds of our desired market. Over marketing must be avoided and can be, by proper research for peak activity times of the desired market.

Dr. Monger, B. (2012, May 30). The Personality of Brands –Using Effective Brand Personality
to Grow Your Business, Retrieved From:
Switzer Performance. (n. d.). Retrieved from:

Find Another Essay On Personality and Marketing

Brand Management Theories Essay

2475 words - 10 pages , R., Tsarenko, Y., & Anderson, A. (2009). The big five and brand personality: ` Investigating the impact of consumer personality on preferences towards particular brand personality. Journal of Brand Management, 16(4), 234-247. Retrieved 2/25/11 from Business source Premier database. Peter, J. &Donnelley Jr., J. (2009). Marketing management- knowledge and skills. New York, NY: McGraw Hill Irwin. Putrevu, S. & Lord, K. (2003). Processing internet communications: A motivation, opportunity, and ability framework. Journal of Current Issues and Research in Advertising, 25, 45-59. Retrieved 2/25/11 from ProQuest ABN/INFORM Global.

Marketing Essay

2460 words - 10 pages Executive Summary:The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company.I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s).By this process, I find out: Marketing is a very important tool for company to win the

What is marketing

1712 words - 7 pages Marketing is many things to many people. It is the delivery of a standard of living, an important support of people's life styles. It is the buying, promoting, pricing and selling of products and services. It is moving goods from points of production to points of consumption. It is storing goods. It is an anticipating customer needs and marshalling the resources of organizations to fill those needs. (Rom J. Markin, (1979), Marketing, John Wiley

Analysis of Consumer Behavior quotes

849 words - 3 pages relate purchase behavior, media choice, innovation, segmentation, and a wide variety of other marketing variables to consumer personality. Results of these studies have been mixed with most studies demonstrating a weak relationship between consumer personality and market behavior. Matthew D. Shank, Department of Management and Marketing, Northern Kentucky University, Highland Heights, KY 41099-0506.Usually marketers target their markets on a

Diccuss the theory of occupational choice

852 words - 3 pages "The choice of a person's occupation is the act that reflects people's motivation, knowledge, personality and abilities. To many people, an occupation is a way of life. The workplace becomes a social environment rather then a place of isolated work functions and skills" (1973 Holland, D).My chosen career path is the Marketing Industry. The main reason this industry appeals to me is because of my interest in the psychology behind why people buy

The Influence of Personality and Attitude on Consumer Behaviour

1077 words - 5 pages attitude change. Annual review of psychology, 62:391-417. De Mooij, M. 2011. Consumer behavior and culture: consequences of global marketing and advertising. 2nd ed. California. USA: Sage Publications. Durante, K.M., Griskevicius, V., Hill, S.E., Perilloux, C., Li, N.P. 2011. Choice: hormonal influences on consumer behaviour. Journal of consumer research, 37(6):921-934. Lin, L.Y. 2010. The relationship of consumer personality trait

Introduction to marketing

667 words - 3 pages dimensions of marketingIncludes:Marketing encompasses:Business-to-BusinessBusiness to ConsumerNot-for-profit organisations looking for donations…they are marketing social causes and ideas they want you to supportGlobal Marketing5-what is marketingMarketing can be described as all activities designed to generate and facilitate any exchange intended to satisfy human needs or wants. (adaptation Rix, Stanton, )Marketing is a total system of

Harvard Case: Launching The Bmw Z3 Roadster

1172 words - 5 pages -promotions and movie product placements within the marketing mix, as well as their role in developing a new brand and a brand’s ‘personality’. It also shows how communications strategy and tactics have evolved beyond traditional TV advertising. Objectives of the case: 1. To consider the power of marketing execution (e.g., product placement) versus traditional media planning strategy. How does this new marketing approach affect shifts in brand

marketing strategy

765 words - 3 pages MARKETING STRATEGYWhat is the role of mktg research at the strategic level of mktg?Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is one of the most commonly applied marketing models in practice. In our poll asking about the most popular marketing model it is the second most popular, only beaten by the venerable SWOT / TOWs matrix. This popularity is relatively recent since

A Career In Marketing

1616 words - 6 pages Introduction      Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the

Marketing Tactics for Businesses

1848 words - 8 pages Marketing is the process by which a product or service is created and is then priced, endorsed, and distributed to customers. It is a vital strategy implemented for business (Internet marketing, 2013). There are different types of marketing, which can be helpful from small businesses up to large businesses. As time passes by, marketing is adjusting to the new technology that is being developed. From traditional marketing, there came the online

Similar Essays

Brand Personality Essay

1544 words - 6 pages memperhatikan anda.Daftar PustakaBuku:Gelder, S. V. (2005). Global brand strategy. London: Kogan Page.Keller, K. L. (1993). Conceptualizing, measuring, and managing customer based brand equity (2nd ed). New Jersey: Prentice Hall.Schiffman, Leon G., & Kanuk, Leslie L. (2007). Perilaku Konsumen. Jakarta: Indeks.Jurnal:Aaker, Jennifer L. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34 (August), 347-356.Geuens, Maggie

Strategic Marketing Process Essay

1085 words - 4 pages , while flexible approaches are based on scenario planning. Creative, behavioral and incremental uses imagination, personality and power influences, and small adjustments to previously successful strategies, respectively (Proctor, 2000). According to Ferrell and Hartline, there are several components of strategic marketing organizational leaders must consider: planning, implementation, and control (2008). For example, marketing planning must

The Influence Of Personality And Attitude On Consumers Behaviour

1812 words - 7 pages psychology: the state of the science, 1-78. Rousseau, G.G. 2007. Buyer reality: attitudes, learning, and involvement. (In Hughes, T., ed. Buyer behaviour: understanding consumer psychology and marketing. 4th ed. South Africa: Oxford university Press. p. 185-213). Rousseau, G.G. & Du Plessis, P.J. 2007. Personality and psychographics. (In Hughes, T., ed. Buyer behaviour: understanding consumer psychology and marketing. 4th ed. South Africa: Oxford university Press. p. 215-255). Shiffman, L.G. & Kanuk, L.L. 2010. Consumer behaviour. 10th ed. Upper Saddle River. NJ: Pearson Prentice Hall.

Developing A Strategic Plan Essay

1894 words - 8 pages The personality (image) of a product is in fact the result of a marketing mix and at the same time an integral part of it. The image conveys the personality of the product. Product, price, place and promotion create the image of a product. These elements can also destroy a product if the marketing mix is not properly balanced. Price For what price should the item sell? Should the price be given in the ad? Does the target market tend to equate