OBJECTIVE OF RESEARCH:
The purpose of research is to discover answer to question through the application of systematic process. The chief seek is to discover elsewhere the reality which is hidden & which has not discovered as yet.
TYPES OF RESEARCH:
The necessary type of research are as follow:
• Descriptive Research
Descriptive Research includes survey & fact finding enquiries of diverse type. The main rationale of descriptive explore is description of the condition of relationships, as it exist at current. In communal discipline & business explore we quite often use the term ex-post facto research for descriptive examine study. The foremost distinguishing of this manner is that the research has not control over the variable.
• Analytical Research
In these researches the researcher has to use facts or information already available & analyze these to make a critical evaluation of the material.
Research Design is a conceptual structure with make inquiries conduct. present is rebuff matchless means, which can exclusively eliminate the elements of undertaking. But Research method further, than several further procedures can lessen the degree of ambiguity. hence it reduce the prospect of making a wrong choice amongst alternative courses of action. Thus a research design implies a framework or blueprint for conducting the marketing explore venture. It specify the information of the trial necessary for obtaining the information needed to structure and/or solve marketing research problems. This includes within its framework:
• Defining the information needed.
• Constructing a questionnaire
• specify the sample practice and illustration volume
• Developing a plan for data analysis
This is particularly significant in the light of increasing competition & upward range, which makes the mission of choose the greatest course of action difficult for any business enterprises. It is imperative that any type of organization in the present environment needs systematic supply of information coupled with tools of analysis for making sound decisions, which involve risk. Exploratory method of research was chosen for its helps the collect, shortening, analyze, interpret, & present data, with new ideas & in efficient approach.
The communication (source of data) instrument has to be as versatile as possible so that it provides us with the most accurate of all information. It is an exceptionally practical way to gather opinions, knowledge and behavioral intentions. Verbal responses cannot be relied on as its essential weakness lies in the respondent’s refusal to accept it at a later date. It is also possible that the respondent may intentionally provide false information hence the instrument used should be such that the respondent find little scope for deviation.
DATA COLLECTION METHODS
The collection of data was done basically from secondary sources only.