Pest C Variables; Push, Pull, And Convergence Marketing Strategies

1991 words - 8 pages

(1) Provide some observations on the PEST-C variables as they relate to global marketing.
Global marketing is defined as marketing on a worldwide scale, or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. Marketing managers are also tasked with the responsibility of “wringing the pennies out of the activities.” Basically, they are responsible for and add value to their activities that will contribute to a higher value in the mind of their consumers. Managers must understand the role of their salespeople as marketers – they must collaborate and support them. They must work with their supply chain functional managers to accommodate international customer preferences. Communication must flow up and down the chain quickly in order to respond to emerging international marketing threats and opportunities. It is essential to monitor the firm’s global marketing efforts in a global market.
Canadian marketers must be sensitive to, and accommodate, several differences surrounding global marketing. By observing the PEST-C variables, international businesses are able to make smarter choices in their global marketing decisions. PEST-C is a common acronym for political (law), economic, societal, technological, and cultural (attributes that must be thoroughly understood and analyzed in order to succeed in the international marketplace).
First, P stands for Political. Political issues must be understood because different countries have various political views. Some are under theocratic law, or common law. These differences must be realized to be successful internationally. SMEs must be aware of how the host country’s business laws and regulations that may affect their marketing operations (i.e. regulatory, business, banking, and accounting practices). Most countries will have laws and regulations relating to workplace safety, consumer protection, environmental standards, food and drug standards, advertising restrictions, piracy and counterfeit goods laws, etc. SMEs must exercise care to determine that they’re obeying the laws of the host jurisdiction to be successful in the international marketplace.
Second, E stands for Economic. If it is not understood how an economy works, a company will not be able to do business there. There are various economy types, and if you do not operate in a way that citizens are used to, international business will not work (i.e. economic growth rates, investment values, and exchange rates). Purchasing power parity varies throughout the global marketplace. Developed countries’ products often have many attributes that are neither required nor affordable for foreign consumers in developing nations. Marketers must think carefully about the appropriateness of the goods they’re intending to offer in host countries
Third, S stands for Societal. A society can be individualist or group orientated. Companies must understand how people feel about each...

Find Another Essay On PEST-C Variables; Push, Pull, and Convergence Marketing Strategies

Marketing Strategies and Enviroments Essay

816 words - 4 pages DEMOGRAPHIC ENVIRONMENT: In terms of the demographic environment, companies collect data that provides information in regards to the human population , in terms of the structure of the population, geographic shift in position, gender, race, and other statistics (TEXTBOOK) (BOUNDLESS BUSINESS SITE). One of the most effective marketing strategies implemented by companies , is to comprise a marketing plan for each generation and target them

The Push and Pull of Shanghai, China

652 words - 3 pages government spends money in the blank. Given this, it can be concluded that each migration has positive and negative impact on people, cities. There are two important reasons why people migrate in Shanghai; it is high economy and high level of education. Annually the number of migrants increase, because of Shanghai has a lot of different pull factors.

Strategic marketing plan - Amazon.com with SWOT and PEST

4167 words - 17 pages variables (demographic, economic, technological, political, and socio-cultural) and microenvironment variables (customers, competitors, distributors, suppliers) that affect its ability to retain customers (Kotler, P. 2000). In order for it to achieve and enjoy a comparative advantage, the organization executes a careful strategic planning, and using marketing strategies to achieve this aim.(Cravens & Piercy, 2003) underlines the fact that the

Marketing decision making and strategies

1461 words - 6 pages and pull. What actually mean these two strategies? Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Push marketing is where you develop advertising and promotional strategies geared toward your marketing and distribution channels to entice them in promoting your product. Another say, pull strategy is when you want to sell your product by yourself, and

Marketing and International Consumers Strategies

2644 words - 11 pages market groups, such as geography, benefits sought and usage rate, but business marketers also use other variables, Such as demographic operating variables. Smith (1956) introduced the concept of market segments, which has become an integral part of modern marketing. A market segment is a group within a market that is clearly identifiable based on certain criteria. Consumers within such a sub-market are assumed to be quite similar in their needs

Coke and Pepsi's Marketing Strategies

1452 words - 6 pages Marketing strategies are used in multiple forms and for one reason only, that is to persuade customer “we have the best product(s)”. Marketing use advertisements to target a wide variety of customers by advertising their products in universities, hospitals, movie theater, high school, Business offices, and Restaurant (Mc. Donald’s, Taco Bell, Kentucky fried chicken, etc.). These strategies range from different advertisements; commercials

The Management and Marketing Strategies of COSCO

3378 words - 14 pages the management and marketing strategies of COSCO which made it an international giant, and its logo is widely recognized around the world. At the beginning we briefly state the past and present of COSCO. Then, on section 2 the management strategies are analyzed. On section 3 the marketing strategies are discussed through examples found on COSCO's website. The conclusion highlights briefly the most important strategies.LIST OF CONTENTS1.COSCO

Mobile marketing strategies and money behind them

938 words - 4 pages successful mobile marketing campaign . MCRM campaign run their social media efforts , for example, can lead to the production of custom database , targeted and segmented , creating the basis for future activities and promotions that tie back to sales and revenues based on the text. Six . WAP push messages - text ads : It looks very basic and unappealing . However, the most efficient way to monetize data base mCRM previously developed

Telstra SWOT Analysis and Marketing Strategies

2043 words - 8 pages strategies mentioned above, the following marketing actions need to be executed:•Continuing to transform its corporate culture and assign an image ambassador to improve public relations with the corporate objective of serving the customers better.•Establishing ongoing staff trainings in order to update new products' information and serve customers better•Promotions on innovative products and services including a range of data and

SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis

2857 words - 11 pages SWOT, PEST, Product Lifecycle, Boston Matrix and the Ansoff Matrix: Marketing Models Analysis Marketing strategies/models In this objective I will be analysing the different marketing models and evaluating their reliability. The marketing models I will evaluate will be SWOT and PEST analysis, the product life cycle, the Boston Matrix and the Ansoff Matrix. SWOT and PEST analysis In the previous objective, I analysed SWOT and

Marketing Spotlight - Microsoft Competitive Markets and Marketing Strategies

1370 words - 5 pages products rather than merely survive. Without a doubt, they learned effectively from their mistakes and those of others. For that they must be applauded.2. The Marketing Spotlight notes some of the effective competitive marketing strategies that Microsoft has exhibited in a short but very successful history. Could a similar firm entering the market today operate in the same manner?In reference to having another company enter into the market and

Similar Essays

Marketing Strategies For Cell C Essay

1503 words - 6 pages framework of the existing plan. However, it is universally acknowledged that not only is planning far from simple but also that few organizations plan well (Piercy, 1997).As Cell C, we intend using our marketing plan as a road map, to plan our course and help us reach our goals/destination. Typically a marketing plan should consist of information about the company and its products or services, marketing activities, objectives and strategies, and its

The Push And Pull Of Lagos, Nigeria

624 words - 2 pages Lagos- is city, which is located in the coast of West Africa. Lagos is the most populous city in Nigeria. In this essay I am going to critically examines push and pull factors in Lagos. Main Body: Economy Lagos is Nigeria’s industrial, commercial and financial center, so Lagos in comparison with other cities in Nigeria has higher income. And in Lagos there is large stock of oil. Oil production, which began in the 1950's, increased

Avce Business Swot/Pest Analysis. E/C Criterea. Fuse Bar + Smart Marketing Objectives

2709 words - 11 pages PEST analysisI shall now carry out a PEST analysis for my product (Fuse bar). I will look at the political, economical, social and technological factors regarding my product.PoliticalAdvertising restrictionsThere are advertising restrictions which will prevent Cadbury from doing certain things. Cadbury will not be allowed to swear, nor will they be allowed to say anything that is offensive to any one.The competition act (1998)This allows the

The Push And Pull Factor Of Sydney, Australia

719 words - 3 pages In this essay I will be discussing the issue of push and pull factors of Sydney`s climate and environment. Sydney has long been hospitable city for people from Australia and around the world. Some people come here to visit, and some stay forever. Furthermore, people move here to find work and accommodation. Location of Sydney Sydney is the largest city in Australia area of 12,144.6 km ² which has a population 4.5 million people (2009). City is