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Pet Smart Motivational Profile Essay

2388 words - 10 pages

Running head: PETSMART MOTIVATIONAL PROFILE PAGE \* Arabic 1 PETSMART MOTIVATIONAL PROFILE PAGE \* Arabic 10
PetSmart Motivational ProfilePSY320PetSmart Motivational ProfilePetSmart's vision is to provide total lifetime care for all pets and their pet parents. Petsmart offers pet care solutions, superior products, unmatched services, and superb customer service (www.PetSmart.com 2010). PetSmart's knowledgeable associates and services differentiate them from other pet retailers. Leaders of this organization believe that moving away from the mart mentality, focusing on providing smart solutions and information, emphasizing highly differentiated training and adoption services keeps pets and their pet parents satisfied. When customers walk into PetSmart, they know that PetSmart is committed to providing total lifetime care. Their pets hotel concept, which is a unique combination of a doggy day camp and pet boarding, is one of the reasons business keeps growing at a record pace. They support more than 311,000 homeless pets annually with finding them a home through their in-store adoption centers and raise more than $31 million a year to help animal rescues and welfare organizations. PetSmart is the largest provider of professional pet grooming and training in the United States and their services continue to grow every year. PetSmart's mission is to provide continuous exceptional customer service to their pets and his or her pet parents. They believe that actions speak louder than words and by showing their customers how much they care speaks volumes. This starts with educating and motivating their associates about what it takes to serve and delight their customers, how to identify and understand pet parents' needs, and to provide solutions. PetSmart's goal is to ensure that, "every employee has the knowledge, skills and abilities to progress through a rewarding and fulfilling career" (www.PetSmart.com 2010).This paper will discuss and examine the motivational strategies of the PetSmart. To outline the company's motivational strategies, this document will evaluate the company's background, financial information, and organizational structure. This analysis will include identifying employee empowerment, goals, leadership style, incentives, benefits, managerial roles, and job design. Additionally, this document will discuss strategies that will help motivate and increase productivity and growth among their employees.Background of the industryIn 1987, Jim and Janice Daugherty opened their first store. At the time it was called The Pet Food Warehouse. They wanted to supply large bulk pet food for discount prices. The Daugherty's based the organization in Phoenix, Arizona. Within seven years they opened two stores and expanded into Colorado and now Texas, opening a total of five new stores. The company's annual sales rose to $16 Million dollars. Unfortunately, the retail stores were still losing money. In 1989, the company lost $1.8 million dollars. This...

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