This website uses cookies to ensure you have the best experience. Learn more

Planificacion De Proyectos Essay

1994 words - 8 pages

Estrategia Competitiva • MBA • Universidad de Chile • 2010-2011 ESCUELA DE POSTGRADOECONOMÍA YNEGOCIOSUNIVERSIDAD DE CHILEESTRATEGIA COMPETITIVACASO VICombate aéreo por Europa: RyanairDocente: Ismael OlivaAlumnos: Marcelo Belmar BerenguerKyntia Droguett RozasCristian Herrera RiquelmeAndrea Morales MartínezFecha: 22 de Junio de 2011El desarrollo de la aviación europea avanzó en distintas etapas. En el período posterior a la primera guerra mundial, las pequeñas líneas aéreas privadas que habían surgido fueron desapareciendo para dar paso a líneas de corte nacional europeas, subvencionadas por el estado ...view middle of the document...

Ejemplos de ello, son el caso de la aviación Británica y la Irlandesa, que a través de acuerdos bilaterales protegieron sus líneas aéreas Britsh Airways y Aer Lingus respectivamente. Sin embargo, la desregulación del sector de la aviación en estados unidos (1978) y los mecanismos de gestión de negocio por distintas compañías contribuyó a la competencia y a bajar enormemente los precios. Asimismo, de a poco se fue desregulando el mercado europeo de la aviación, abriéndose a la participación privada, pero aun con bastantes resguardos para la aviación de corte nacional. En ese contexto, la compañía Ryanair inicia sus operaciones en el año 1985 con el plan de diferenciarse de sus competidoras.Tomaremos el Marco Integrativo de Porter como herramienta de análisis para las 2 principales compañías que, en el mercado de la Gran Bretaña, enfrentó Ryanair para desarrollar su empresa.La aviación británica y British Airways:


¿Qué lo impulsa? Eficientar resultados (dotación menor, baja CF, foco local, rutas principales) en contexto privatizador y de desregulación de la industria aérea.
Actúa desde la insatisfacción.

¿Qué hace y qué puede hacer? Buen sistema de gestión de venta billetes; amplia red distribución.
Generas sinergias en su epicentro Heathrow
Su posicionamiento era el de una compañía que entregaba calidad de servicio, principalmente entre viajeros de negocios. Tiene opción por mejoramiento de servicio al cliente (pero no se aplica en todos los segmentos)

PERFIL DE RESPUESTA DEL COMPETIDOR Post Teacher probablemente apueste por ganar mas "cuotas" de mercado. Su vulnerabilidad es su incoherencia con su identidad de calidad de servicios y "llevar a todos".
Ante amenaza de nuevos competidores intentara usar influencia política ante organismos reguladores e intentar capturar clientes para "cupos" de su carga (33%)



BA anticipa bien las necesidades de ser más eficiente en costos dado la competitividad que existe y proyecta.
La (sobre)protección del Estado, impidiendo un entorno más competitivo (1984), Liderazgo en costos se incompatibiliza con calidad de servicios y "todas las micros sirven"

En su epicentro comercial (Heathrow) BA contaba con servicios propios de pasajeros y tierras, en otros subcontrata.
La cia. realiza labores de mantención desde su base. Cuenta con alta capacidad de ingeniería y Sistemas informatizados de reserva.
Tiene alta dependencias de los órganos reguladores.
Algunas de sus Fortalezas hasta ese momento son sus ataduras que la debilitan.
El apoyo de Estado probablemente retardo su propio espiral de crecimiento.
Su epicentro operativo es una...

Find Another Essay On Planificacion De Proyectos

Psychological Egoism Theory Essay

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages forever be recorded in the history books as one of the first female photographers to make significant contributions to a field that was ruled by the male counterpart of her time. Julia Margaret Cameron was born 1815 in Calcutta, India and was the fourth child of James and Adeline de l'Etang Pattle. She was one of the seven celebrated Pattle sisters, renowned in Anglo-Indian society for their intelligence and beauty (Cox 5). She married

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Case Study: The Benefits of Animal Testing

1757 words - 7 pages Nine year old Amy has already had a rough start in life. She was born with an abnormal heart that hinders her everyday activities. Amy is unable to keep up with kids her own age because she often tires out easily. As a consequence, she has very little friends and is often alone. Amy is forced to take different medications everyday just to survive. Amy’s life consists of medicine, doctors, and constant hospital visits. However, Amy is due for a

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages Objective Protein-Energy malnutrition (PEM) and inflammation are common and overlapping conditions in hemodialysis patients which are associated with increased risk of morbidity and mortality. Adiponectin is an adipocytokine which is exclusively produced by adipose tissue. Few studies in hemodialysis patients have demonstrated that serum levels of adiponectin were significantly higher in malnourished patients compared to well-nourished ones. The

The Congo Free State: A Legacy of Apathy, Exploitation and Brutality

2298 words - 9 pages Between 1885 and 1908, Belgium’s Leopold II ruled Congo, a region in central Africa, as his personal colony, exploiting the resources and inhabitants for his own gain. Leopold allowed and encouraged Europeans and other Westerners to enter Congo and set up companies whose primary purpose was to gather rubber, which was abundant but difficult to get to in the Congo, using the Congolese as the laborers for the Europeans. Rubber gathering in Congo

Selective Exposition in The Lottery, by Shirley Jackson

1073 words - 4 pages Usually when someone hears the word “lottery” the first thing that comes to mind is a large sum of cash that people compete against highly impractical odds to win. Shirley Jackson’s story The Lottery might imply a similar conception based on the title alone, but the story is filled with unknowns never revealing exactly when and where the story takes place, or why the lottery exists; even what the lottery is isn’t revealed until the very end. Yet


1857 words - 7 pages INTRODUCTION I remember when I was a young child; I would always be scared whenever there was a severe storm outside that included thunder and lightning. This was especially true in the hours of darkness, when you could really see the lightning. As I grew older this so-called fear of lightning turned into a fascination for this weather phenomena. One of my most vivid memories of lightning as a young man was when I was flying to Florida, the

Maryland's Ecology and Environment

1130 words - 5 pages Maryland is the 42nd largest state, making it one of the smaller states in America. It is located in the South Atlantic region on the United States eastern seaboard. Prince George's is one of twenty four counties in Maryland. It is also the geographic center of the state. Maryland has a varied climate. The state is home to a variety of different ecosystems. This is also true of Maryland’s environment, which has the Atlantic Ocean on

Similar Essays

When The Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

Phase Diagram Essay

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work Of Art Essay

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought In New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain