Play House Essay

5319 words - 21 pages

Untitled

TUGAS MANAJEMEN PEMASARAN

MARKETING PLAN PLAYHOUSE CAFE

KELOMPOK PLAYHOUSE :

Aria Perwira

Bernardus Putranda P

Digon permadi

M.Bima Aryawan

M.Wahyudi A.N

Yongky Ganessasio

FAKULTAS EKONOMIKA DAN BISNIS

UNIVERSITAS GADJAH MADA

YOGYAKARTA

2011

Executive Summary

PlayHouse Cafe merupakan caf� yang menawarkan konsep unik, dan belum pernah ada sebelumnya di Yogyakarta. PlayHouse Cafe menawarkan konsep caf� untuk tempat berkumpul bersama teman-teman yang dilengkapi dengan tawaran permainan menarik, mulai dari board games hingga permainan dengan konsep rumah hantu dipadukan dengan permainan yang membutuhkan strategi untuk menyelesaikannya. Dengan konsep yang menarik dan tidak monoton ini, pengunjung tidak hanya sekedar menjadikan PlayHouse Cafe sebagai meeting point, namun juga menjadi salah satu alternative untuk melepaskan kelelahan dan kepenatan atas aktivitas sehari-hari.

2.0 Situational Analysis

2.1 Current Product Analysis

Selama ini caf�-caf� di Jogjakarta pada umumnya menyediakan menu kopi,coklat, nasi, dan iceblend, sementara teh jarang disentuh oleh produsen (caf�) karena mereka melihat bahwa kecendrungan konsumen untuk minum teh dikafe itu kecil, lebih baik meka membeli teh yang lebih murah ditempat lain dibandingkan di caf�, tetapi tidak menutup kemungkinan bahwa konsumen akan memesan teh, produsen tetap menyediakan produk teh tetapi berbeda dengan yang lain. seperti Dixie menyediakan teh refill, harga dibandrol Rp 12.000. Pada umunnya mereka menggunakan distribusi langsung, dari produsen (caf�) langsung menjual produknya ke end user (konsumen). Dan untuk distribusi yang berhubungan dengan supplier, biasanya setiap caf� telah menggunakan system long term contract, dimana supplier yang digunakan merupakan supplier tetap untuk bahan-bahan baku utama mereka seperti kopi, teh, dan coklat.

Kegiatan promosi caf� di dijogja hanya sebatas flayer, diskon, baliho, dan menspsonsori event tertentu. Selain atribut produk, harga, jalur distribusi dan promosi yang dilakukan oleh pelaku industri caf�, ada hal lain yang perlu diperhatikan juga, yaitu adalah servis atau pelayanan yang ditawarkan kepada pengunjung. Ada beberapa servis tambahan yang cukup menarik yang ditawarkan di caf�-caf� di Jogjakarta, antara lain jasa ramal menggunakan kartu tarot, hotspot dengan kecepatan internet yang tinggi, tv kabel, dan berbagai macam permainan-permainan sederhana (kartu, ottello, ular tangga) dan juga bahan bacaan yang menarik.

2.2 Current Target Market

Industry Cafe di Jogjakarta memiliki beragam jenis segmen misalanya ada caf� yang menyasar pada dua target mahasiswa dan keluarga, karena didalam industri ini, konsumen dibagi-bagi ke beberapa kelompok yang share keinginan dan kebutuhan yang sama. Misalnya ada caf� yang diperuntukan bagi keluarga yang mencari tempat untuk berkumpul dan makan bersama, atau bagi para mahasiswa yang sekedar ingin mencari meeting point untuk sekedar...

Find Another Essay On play house

Realism in the Play "A Doll's House" by Henrik Ibsen

708 words - 3 pages the last half of the 1800s, realism was introduced as an experiment hoping to make theater a useful tool for society. Romanticism was being rejected and pragmatism was taking its place. Ibsen's play, "A Doll's House," embodies most of these changes as spoken through his poignant characters. Three themes are addressed in the play to bring realism to the forefront, which are societal expectations, gender, and identity. The expectations of

Influence of Patriarchy in A Doll’s House is a play written by Henrik Ibsen

1534 words - 6 pages A Doll’s House is a play written by Henrik Ibsen. Set in the late eighteen hundreds, the play depicts a well off family living in Norway. As the play begins the reader meets Nora, a childish young women who loves to spend money and make sure everyone knows it. Her husband Torvald appears from his study and instantly one sees the type of relationship that the two share. Torvald speaks to Nora in such a way that gives the impression that he does

How is the title “A Doll’s House” appropriate for the play?

1451 words - 6 pages “A Doll’s House” is a play written by a Norwegian playwright, Henrik Ibsen. The play was published in 1879, and is a literary piece that triggered almost vigorous reactions from the audience. Moreover, the play was considered Ibsen’s masterpiece and he was determined to provoke a reaction from the public. His intention was to bring awareness to the problem of gender roles in the 19th century society: the role of women who were used as

"What does the play "A Doll's House" by Henrik Ibsen suggest about self-fulfillment?"

1821 words - 7 pages In the play 'A Doll's House' by Henrik Ibsen, the protagonist Nora Helmer eventually comes to the understanding that to become fully emancipated from her shallow life, she must leave her family and pursue her journey alone. Before this happens, she encounters numerous catalysts to this freedom. The relationship with her husband, Torvald Helmer, contributes to her growth and understanding of herself. Mrs. Linde is a representative of the

Transformation and Self-Realization in the Play “A Doll’s House” by Henrik Ibsen

1265 words - 5 pages “A Doll’s House” In the play “A Doll’s House” by Henrik Ibsen, Nora goes through a transformation of self-realization. Nora lives a doll-like existence. she responds lovingly to her husband’s pet names such as “my little lark” or “my little squirrel” (Ibsen, 793). She does not mind playing a role for her husband. As the play progresses, Nora show that she is not a little girl. She understands how business work by taking out a loan behind her

The Road to Nora Helmers Dissilusionment in Henry Ibsen´s Play the Doll House

904 words - 4 pages Henry Ibsen's play "The doll house" portrays many of the marriages in that time. Not only was it frowned upon for these marital problems to be talked about it was unheard of. The husbands and wives of this era were putting on an act of a perfect and happy marriage no matter the circumstances. This in itself showcases that disillusionment is inevitable and to come to the realization that something is not the way you thought it was can be one of

Write an essay comparing and contrasting the two play Top Girls and A Doll's House

1534 words - 6 pages Self -expression is about being able to voice out what you think, feel and mean in any form of activity. However, women that existed in the early centuries often have to follow the constrictive protocols prescribed by their patriarchal societies, thus depriving them many opportunities of self expression. This essay explores the different unique ways in which the female characters in Top Girls and A Doll's House challenge these protocols and how

How has the symbols of money and the macaroons explain the gender roles in Henrik Ibsen’s play, A Doll’s House

1248 words - 5 pages In Henrik Ibsen’s play, A Doll’s House, the audience is viewing the life of a women that is almost not normal, or not the same as others. This women happens to be the protagonist of the novel, Nora Helmer. Nora is joined in the play mainly by her husband Torvald. These two have a relationship between each other that majority of people would find weird. The first appearance of this play was in the late nineteenth century, or in detail

A Feminist Literary Stance, Roles of Women in Henrik Ibsen’s Play A Doll’s House and George Eliot’s Novel Middlemarch

1599 words - 6 pages A feminist literary stance, roles of women in Henrik Ibsen’s play A Doll’s House & George Eliot’s novel Middlemarch Henrik Ibsen’s A Doll’s House and George Eliot’s Middlemarch are based on events from their personal experiences. The events that lead Ibsen to feel the need to write A Doll’s House makes his approach on the feminist stance a bit more unusual from other writers. Ibsen shows his realist style through modern views and tones

Answers to Questions about the Play: A Doll´s House by Henrik Ibsen

1282 words - 6 pages Shivani Gahlod March 3, 2014 English 10H Period 4 A Doll’s House Act One 1. Describe the relationship/interactions between Nora and Helmer as a married couple. What is NOT as it appears? Nora and Helmer seemed to be a happy couple with their small problems. The way they would interact with one another constantly changed. They would have sudden arguments from small issues. Helmer had different nicknames for

A Doll’s House by Henrik Ibsen

947 words - 4 pages Henrik Ibsen, author of one of the greatest drama plays A Doll House, is said this piece of work is a feminist play. Feminism is defined as a “collection of movements aimed at defining, establishing and defending equal political, economic, and social rights and equal opportunities for women”, according to Dictionary.com. Did Ibsen produce A Doll House to be a feminist play? No matter what or how much propaganda feminist have made toward A Doll

Similar Essays

A Dolls House: Play Analysis

1040 words - 5 pages Marriage is a forever commitment between two individual. At least that's what marriage is meant to be. In henrik ibsen play 'A doll house' he puts an twist on the 'happily ever after' reality of marriage. Henrik Isben was born on march 20, 1828 in Skein Norway. With the appearance of 'A doll house' Ibsen fame spread beyond Scandinavian to the rest of Europe and the world. (Mass,Wilson pg.115) Ibsen wrote a dolls house in the late eighteenth

Henrik Ibsen's Play, "A Doll's House"

752 words - 3 pages In Henrik Ibsen's play, "A Doll's House", the central theme is Nora's rebellion against society and everything that was expected of her. Nora shows this by breaking away from all the standards and expectations that her husband and society had set up for her. In her time, women were not supposed to be independent. They were to support their husband, take care of their children, cook, clean, make everything perfect around the house, and do

Is A Doll’s House A Suitable Title For The Play?

830 words - 3 pages Is A Doll’s House a suitable title for the play Is ‘A Doll’s House’ a suitable title for the play? Refer to act one, and the language of the characters. Ibsen’s use of language creates a suitable title ‘A Doll’s House’. This title represents and relates to the whole play. ‘A Doll’s House’ relates to power, it represents a doll being played with and owned. This doll is controlled; its every move is depicted. The title is significant to

Society's Expectations: In The Play The Doll´S House

825 words - 4 pages obvious Nora did not have that. Instead, she was “put up on a shelf, like a doll”, by her own father. Nora was treated as a special child. Torvald tells Nora many times, she has inherited her negative traits from her father, as if he is justifying why he calls he names and treats her as a doll ,and sometimes a child too. The male characters in “A Doll’s House” play the typical roles of their gender that society upholds them too. The way in