Pocari Sweat Essay

2541 words - 10 pages

This assignment deals with advertising and it's concepts. So to start off we'd like to explain certain terms:Advertising is more than just a means of disseminating product information. It is a primary communication tool of our economic system and our culture. In other words it could be defined as " a purposive communication to a target market, which assists in selling by drawing attention to the characteristics of a product which will appeal to the buying motives of customers in the target segment of the market".Advertising is mainly used for the following purposes:To support sales increase;To encourage trial;To create awareness;To inform about a feature or benefit;To create an image;To modify attitudes;To gain trade and sales staff support.There are three different kinds of advertisements:(1) Informative advertisement: This advertisement conveys information and raises consumer awareness of the product. These are common in early stages of the product life cycle.(2) Persuasive advertising: This advertisement is concerned with creating a desire for the product and stimulating actual purchase. This is mostly used for well-established products, which are in growth/maturity stages of the product life cycle.(3) Reminding advertising: It is to remind consumers about the product or organization, or the benefits they (consumers) are receiving from buying the product.Advertising has an ethical and moral responsibility to deal honestly with its portrayal of society. Individual companies are judged by their own advertising, and the effectiveness of advertising is dependent on the overall attitude of customers towards advertising generally.(Q) What does advertising do for consumers?One of the most important roles of advertising is showing people how to solve problems. Effective advertising must start from premises, "Does my product help people?" The major trend in modern advertising is making the consumer the focus of the marketing process. Organizations find that starting with the consumer creates a relationship in which products are designed for the consumers rather than having to convince consumers that a preexisting product is the one they want.(Q) What does advertising does for business?Without advertising, businesses would not be able to bring new products to the attention of enough consumers fast enough to make the enormous cost of creating, developing, manufacturing, and distributing the products practical. In other words, advertising is both a tool and requirement of an abundant economy.(Q) What does advertising does for society?Advertising has both intended and unintended results. Obviously, the intended result of most advertising is to contribute to the profitable sales of product. In addition to its economic role, advertising revenues support a diverse and independent press system protected from government and special interest control. As a key communication link in the process, it also is a major stimulant to vigorous economic growth and...

Find Another Essay On Pocari Sweat

Revolutionary Work of Art Essay

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Case Study: The Benefits of Animal Testing

1757 words - 7 pages Nine year old Amy has already had a rough start in life. She was born with an abnormal heart that hinders her everyday activities. Amy is unable to keep up with kids her own age because she often tires out easily. As a consequence, she has very little friends and is often alone. Amy is forced to take different medications everyday just to survive. Amy’s life consists of medicine, doctors, and constant hospital visits. However, Amy is due for a

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages Objective Protein-Energy malnutrition (PEM) and inflammation are common and overlapping conditions in hemodialysis patients which are associated with increased risk of morbidity and mortality. Adiponectin is an adipocytokine which is exclusively produced by adipose tissue. Few studies in hemodialysis patients have demonstrated that serum levels of adiponectin were significantly higher in malnourished patients compared to well-nourished ones. The

The Congo Free State: A Legacy of Apathy, Exploitation and Brutality

2298 words - 9 pages Between 1885 and 1908, Belgium’s Leopold II ruled Congo, a region in central Africa, as his personal colony, exploiting the resources and inhabitants for his own gain. Leopold allowed and encouraged Europeans and other Westerners to enter Congo and set up companies whose primary purpose was to gather rubber, which was abundant but difficult to get to in the Congo, using the Congolese as the laborers for the Europeans. Rubber gathering in Congo

Selective Exposition in The Lottery, by Shirley Jackson

1073 words - 4 pages Usually when someone hears the word “lottery” the first thing that comes to mind is a large sum of cash that people compete against highly impractical odds to win. Shirley Jackson’s story The Lottery might imply a similar conception based on the title alone, but the story is filled with unknowns never revealing exactly when and where the story takes place, or why the lottery exists; even what the lottery is isn’t revealed until the very end. Yet

Similar Essays

The Importance Of Sodium Essay

1140 words - 5 pages . Gatorade, Powerade and Pocari Sweat), these sports drinks help athletes maintain their sodium intake also, this is because athletes sweat and sweat contains the sodium that the athletes need. Works Cited Answers.yahoo.com. 2014. What would happen if Sodium didn't exist? - Yahoo Answers. [online] Available at: http://answers.yahoo.com/question/index?qid=20081231152036AAaGyeM [Accessed: 11 Mar 2014]. Au.answers.yahoo.com. 2014. What is the

The Effect Of Language On International Marketing

3130 words - 13 pages creamer, and Super Piss, a Finnish product for unfreezing car locks, were products introduced into the United States which, not surprisingly, did not prosper. Its top of the line automobile was introduced in Mexico as Caliente, which is slang there for a street walker. In Japan, a soft drink called Pocari Sweat was a success, as this name conveyed a positive, healthy, thirst-quenching image to the Japanese consumer. This product's name, however, did

When The Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

Phase Diagram Essay

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy