Poetry In Advertisement Essay

1553 words - 6 pages

Zadina Corporation 620 Huntington Avenue Boston, MA 02115 (401) 374 4866February 6, 2005KaBloom, Ltd.200 Wildwood AvenueWoburn, MA 01801-2031Beauty Straight From NatureTo Whom It May Concern: I am an advertising representative from Zadina Corp. and have produced a brilliant idea for a new ad campaign for KaBloom, Ltd. It is our goal here to inspire, create, and produce exciting new advertisement ideas for your company to grow and expand to its fullest potential. Keeping that in mind, we here at Zadina Corp. have taken a fresh and innovative turn for the best for your new advertisement campaign. Our proposition is to take the simple, yet quite inspiring, poetic influence of William Carlos Williams and turn it into a radiant advertisement that is not only stimulating, but profitable and beneficial to your consumer market as well. "The Act", written by William Carlos Williams, will captivate KaBloom's audience and draw them into considering, and then finally purchasing, your full range of KaBloom products. Williams writes, There were the roses, in the rain. Don't cut them, I pleaded. They won't last, she said. But they're so beautiful Where they are. Agh, we were all beautiful once, she said. And cut them and gave them to me In my hand. (1-8) In Williams's poem, you can just simply picture a scene. Imagine the most beautiful roses growing together glistening with the slightest bit of rainwater that has just previously fallen. There is a woman about to cut these roses from their picturesque natural environment. Another person, watching in complete dismay, begs the first woman not to cut the roses solely based on their true beauty in where they are. The woman, just before she cuts them, reply's with "Agh, we were all beautiful once." (6), and continues to cut them and hands them to the flustered second person. Using this literary wonder could be of great advantage to KaBloom, Ltd. Flowers are your main product and this poem completely embodies the beauty and elegance of fresh, vivid flowers, which is the main goal your company provides for its customers. "KaBloom... beauty straight from nature", will be the catch slogan used to capture and entice your audience. With this image, KaBloom, Ltd. will create the impression that your flowers are a true representation of natural elegance and the closest anyone can get to flowers cut directly from their natural growing environment. "...they're so beautiful," (4) states Williams. It is at KaBloom, where one can find a true representation of beauty in flower form. Using William Carlos Williams' poem will not only create a poetic influence towards your new advertisement, but will also draw in your audience through...

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