Advertising has been one of the essentials of politics for decades. Throughout history, politicians have held a vital position in the society. However that does not prevent them from acting as salesmen when it comes to the elections and their popularity among society, or in other words “potential voters”. As Ted Brader claims in his article Striking a Responsive Chord: How Political Ads Moticate and Persuade Voters by Appealing to Emotions (2005), “political ads can change the way citizens get involved and make choices simply by using images and music to evoke emotions.” Political advertisements are neither unusual nor unethical unless they start to turn into some kind of propaganda.
Distinguishing the differences between propaganda and advertisement is very significant. The aims of propaganda and advertising are almost the same. On the other hand, the techniques used in propaganda and advertising may vary from each other. Propaganda may –in most cases it does- involve lots of deception, distortions of facts and even false statements in order to persuade people while advertising simply tries to promote an idea/ a material by highlighting its pro’s.
The fact that both political propaganda and political advertising have always found their place in politics, should not distort the fact that both have reached their climax during the World War II. As a result of that, there are lots of examples of political propaganda from 30’s and 40’s. Although it was not limited to Germany, propaganda was a significant part of politics in Germany.
In order to evaluate the political propaganda in Nazi Germany, it is necessary to understand the post-war dynamics in Germany. What made Germans vote for Hitler, a dictator who is a huge embarrassment for most of the German nation? After the WWI, the economy of Germany was collapsed. Reparations were required by the 1919 Treaty of Versailles. Government’s money printing policies resulted in hyperinflation. Millions lost their jobs.
During the economic crisis when German citizens wanted nothing but a way out of the crisis, the Nationalsozialistische Deutsche Arbeiterpartei (National Socialist German Workers' Party) , also known as the Nazi Party promised a better future for the country. Hitler promised to overturn the Versailles Treaty. He promised of stability and a reliable government. Hitler had to point the finger at someone for the economic crisis and Jews became the scapegoat.
As a result of the 1932 elections, a coalition formed by two parties: National Socialist German Workers’ Party and the German National People’s Party. But soon after that, because of some severe political crises, on 14 July 1933, the Nazi Party became the one and only Party in Germany.
NSGWP aka the Nazi party took the political propaganda very seriously. Their way of promoting the Nazi ideals was far away from the classic...