This website uses cookies to ensure you have the best experience. Learn more

Polyprod And Ben & Jerry's Case Analysis

3605 words - 14 pages

The first activity in planning and implementing organisational change is to motivate commitment to it. The activity of motivating change aims to prevent the failure of change efforts by attending to the tasks of creating readiness for change and overcoming resistance to change (Cummings & Worley, 2009). In our cases of two very different organisations, high-tech product manufacturer and distributor PolyProd, and Vermont-based ice-cream maker Ben & Jerry's, a lack of motivation to change would doom any proposed organisational development intervention to failure. A first step in ensuring that this does not happen is to address both readiness for and resistance to change in each company. In considering the key issue of how to motivate change at the very outset of an intervention, we are most concerned with creating readiness for change and overcoming resistance.In PolyProd, a non-integrated organisational structure combined with previously failed change efforts have created significant resistance to change; however, the widespread sense of hurt arising from an unsatisfactory status quo could be tapped to create readiness for change. A "shared sense of pain" could be powerful in generating motivation to change.In Ben & Jerry's, rapid growth and a "laid back" leadership style have contributed to their evolution into an under-organised company, with negative impact on working conditions. Readiness for change is palpable throughout the company, yet there is strong resistance to change from the founders, the eponymous Ben and Jerry. The founders are the defenders of company core values which put people first, yet change is needed to ensure that at the operational level the needs and aspirations of employees are actually met. Listening to each other's concerns empathetically and in an environment of trust would allow the alignment of goals resulting in a collaborative motivation to change.Motivating for Successful ChangeAlthough change has always been a feature of organisational life, many would argue that the frequency and magnitude of change are greater now than ever before (Burnes, 2000). It would simplify the manager's job if competitors did not introduce new products and services, if customers didn't demand improved products and services, if government regulations were never modified, and if employees' needs never changed. However, change is an organisational reality (Leana & Barry, 2000). In response we need to articulate what makes organisations what they are, and to suggest how we may shape and reshape them. (Poole & Van de Ven, 2004).In order for planned change to happen, first the need for change must be recognised. A planned change process begins when one or more managers within an organisation sense an opportunity, believe that new capabilities need to be developed or decide that performance could be improved through organisation development (Cummings & Worley, 2009).Organisational development (OD) practitioners take a...

Find Another Essay On Polyprod and Ben & Jerry's-Case analysis

Case Study: Ben and Jerrys

593 words - 2 pages in stock, amount sold, ingredients, and comments. Comments sounds like a useless bit of information, but I think it could be one of the most useful. When it comes to a decline in ice cream sales a comment query could tell managers exactly what flavor people really want. In the case Ben & Jerry’s received a large number of complaints that it’s Cherry Garcia ice cream didn’t have enough cherries in it. Using the business intelligence with

Patient Assisted Suicide and the Ben Underhill Case

1223 words - 5 pages The Ben Underhill Case is a clinical case study of PAS. Over ten years ago, Ben was diagnosed with multiple myeloma and given three to five years to live. Multiple myeloma cancer begins in the plasma cells of the bone marrow. The exact cause of this cancer is unknown. As multiple myeloma progresses in the spine, it compresses the nerves leaving the patients with pain, weakness, or numbness in their arms and/or legs. Some patient’s symptoms are

Johnson and Johnson Case Analysis

1061 words - 4 pages Johnson and Johnson Case Analysis Introduction: Johnson and Johnson, commonly called J&J for short, is one of the world’s well known, largest, most decentralized and most diversified health care companies. Since 1887, Johnson and Johnson has been producing, manufacturing and selling products related to human health and well-being. Today J&J has over 200 autonomous operating companies and do business globally specializing in consumer

Case Analysis: Elan and the Competition

1213 words - 5 pages Long Case Analysis: Elan and the CompetitionI. Major economic characteristics of the IndustryA. The market size is relatively small with only 17 major ski and recreational wakeboard boat manufactures nation wide, including Australia.B. Rivalry among the boat manufacturers is spread out from the west coast to the east coast.C. Distribution is very small. Boat owners represent such a minute number of the total population of the country.D. Product

Netflix Inc.: Strategic Profile and Case Analysis

1969 words - 8 pages Name: Nugra Irianta & Suleyman Annamammedov BUSI 4317 – Business Policy and Strategy Date: 5/2/2014 Case Study #: 3 I. Introduction: Strategic Profile and Case Analysis Purpose Netflix, Inc. is an American provider of on-demand Internet streaming founded by Reed hasting and Marc Randolph in 1997. Behind this multi billions dollar company, there is unique story of how, Hasting, one of Netflix founder came up with the Idea of Netflix. The idea

Law Enforcement and Miranda Warnings Case Analysis

1284 words - 5 pages This paper will go through the first arrest that a new police officer did while responding to a house break in. It will show what a FTL would say to the new officer on how they did with the situation after the arrest. We will identify four issues during the arrest that related to the Miranda Laws. Then, we will try and relate these issues to a historical case. Later, we will carefully analysis the situation and see if we could resolve the issues

Eli Lilly and Company Case Analysis

1600 words - 6 pages Eli Lilly and Company Case Analysis The case under analysis, Eli Lilly & Company, will be covering the positives and negatives with regards to the business situation and strategy of Eli Lilly. One of the major pharmaceutical and health care companies in its industry, Lilly focused its efforts on the areas of "drug research, development, and marketed to the following areas: neuroscience, endocrinology, oncology, cardiovascular disease, and

Motivation and Leadership: A case study analysis

3566 words - 14 pages Outline.I.Introduction.II.Summary of facts.III.Statement of the problem.IV.Analysis.V.Alternative solutions.VI.Best solution and its implementation.VII.Bibliography.VIII.Appendix.I.Introduction.The particular case assigned, deals with a business that manufactures pacemakers which are medical devices that are implanted in people's chest, especially to those who have heart problems like arrhythmia. The building has two Floors in which two

Analysis and Reaction regarding the Enron Case

1402 words - 6 pages explicitly shows what Enron did that lead to its downfall.The article is concentrated and aimed not to repeat the said case. It presents the loss of investor trust, the use of pro-forma earnings, special purpose entity accounting, hiding of debt, hiding of poor-performing assets, earnings management, quick execution of related party transactions at desired prices, mark-to-market accounting and recommendation to Enron's case.II. Analysis and ReactionThe

Jollibee Foods Corporation Strategic Management CAse proper and case analysis

6974 words - 28 pages Jollibee Foods Corporation: Case BackgroundI have always believed that I can make my business a big business.-- Tony TancaktiongIn May 1975, Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream. The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation.Though both were

American Heart Association Case Analysis: Competitive Strategy and Operational Goals

988 words - 4 pages American Heart Association Case Analysis Competitive Strategy and Operational Goals Since 1924 the American Heart Association has been very successful in raising funds, sponsoring research, and spreading awareness of the causes and consequences of stroke and heart disease. In 2006 in support of their mission statement “Building healthier lives, free of cardiovascular diseases and stroke”, the AHA announced a new strategic goal of

Similar Essays

Business Analysis Of Ben And Jerry's

2337 words - 9 pages Business Analysis of Ben and Jerry's Introduction: Overview of the Case The corporation of Ben and Jerry’s first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough, Cherry Garcia

Analysis Of The Ben & Jerry's Company

821 words - 3 pages The Ben & Jerry's Company sets forth a clear mission statement that is outlined with three major principles in mind that outline the company's values and motivates its employees. Their mission statement is divided into a product mission, economic mission and social mission that each further defines the company's outlook on how they should impact the world. By using clear energizing goals and communicative goals, the mission statement of Ben

Company Motivational Profile Paper And Presentation Ben/Jerry's Ice Cream

2991 words - 12 pages ) Gift shop: in the gift shop (online) they offer gift certificates, hats and clothing, T-shirts, children toys, etc., From a plush cow to a checker board, pencils, pens and other items like Pint cozies to Pint locks. Yes it is a lock for the pint of ice-cream. They also have a simple selection of house wares just in case a person would like to bring Ben and Jerry's home without ever worrying about it melting, if it were to be left outside of

Ben And Jerry's A Sweet Place To Work!

861 words - 3 pages Summer." Employees brought their pets to work for a free flea dip bath. Happy employees portray their attitudes to their customers who then become happy, repeat buyers. A little goes a long way and Ben and Jerry are doing it the right way.Works CitedAnnual Report, 10-K."Ben & Jerry's Homemade Ice Cream: Keeping the Mission Alive,"Harvard Business School Case 392-025McKell, Lynn. "Ben & Jerry's Homemade, Inc." December 3, 2002. 2 Background