Pop Culture Big Brother Essay

2814 words - 11 pages

Pop culture can be defined as “A shared set of practices and beliefs that have attained global acceptance and which can be normally charecterised by: being associated with commercial products; developing from local to national to global acceptance; allowing consumers to have widespread access and are constantly changing and evolving.”As an avid fan of the reality television series “Big Brother”(BB) taking up copious hours of my life, I began to wonder at the world-wide phenomenon of this TV series.“Originating in the Netherlands, the game show is revolutionary in that contestants are monitored 24/7 for up to 3 months in a house that they share with the other contestants”But first I must examine as to HOW and WHY this is a popular culture.Big Brother thrives on commercial products in order to gain acknowledgment by viewers and to achieve popularity..Most evidently it is throughout certain commercial products that provide this. KFC’s twister wrap is a heavily supported and promoted by BB, Being shown before each segment of the show. BB is also heavily supported by 3 mobile, Harvey Norman, Sony and LG, which are commercial products mentioned within prizes housemates receive through Friday night live (a segment within the show) or being evicted or ultimately winning. Also this year’s introduction of a new advertisement for BB would be starburst. Not only did it advertise on its products about BB but it also gave viewers an opportunity to enter the house.There are infinite ways you have access to big brother, which helps this pop culture to thrive. Ultimately there is Television, where the show is publicized. We have the internet where, you are able to find out information about the contestants, the show , the house, upcoming events, whose up for nominations, ability to buy and bid for items with in the house and watch big brother through ‘live stream’. But consumers stIll have even greater access to it through pod casts, DVD’s, music (the first year of Big brother the released a soundtrack of various songs they created within the house) and downloading programs (Limewire etc). But we mustn’t forget the way we control the eliminations- through SMS or telephone which is another way consumers have access to BB.•“During Big Brother 2001, a preview of The Secret Life of Us that was shown to the housemates late in the first series. The Secret Life of Us, another Network Ten program, was preparing to make its premiere immediately after Big Brother 2001 had ended. The housemates' seemingly in genuine positive reaction to the new show was aired during a Daily Show.•During Big Brother 2003, housemates were given a task to count a large bowl of M&M's, a major sponsor for the series.•During Big Brother 2004, the entire backyard of the house was filled with snow, to tie in with a special viewing of the film The Day After Tomorrow.•During Big Brother 2005, housemates were...

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