Pop Culture Isn't Cool
From my point of view, Great pop music is an oxymoron. These days' people look to the media for the answer to everything, including what music to listen to, or in most cases what music to play in the back round. I'm not saying all pop fans are closed minded to the point where they listen to the music genre that is currently trendy in hopes of it helping them position themselves socially. I'm also not denying the fact, people like that are out there. In most cases, I think people listen to pop because for some reason they're not involved in another music scene, so it's all they know exists.
Record labels systematically chose who they want to sign, and then promote them to the public. Therefore, they have an enormous influence on what music America and many other countries listen to. This is bad news because corporate promoters don't just go out looking for talent to sign to their label regardless of what kind of music it is attached to. Companies use statistics to determine what they think will sell, and sign whoever fits the right criteria. They don't bother looking for artists who aren't playing what's hot; they want bands playing the sound they know sells. Labels also want bands with catchy songs, and I don't know about you but I think catchy giggles are for advertisements. Real musicians have to be careful where they put their signature, because any one who takes them self seriously wouldn't stand for a company who censers their art. Also you may have noticed TV is now just as much a source of music as radio, so
you better be an attractive conformist if you want to be promoted as an artist in the business of pop music.
MTV, without doubt, plays a major role in how generic popular music has become. Obviously the birth of music videos gave big business a chance to sell music to the other four senses. The real opportunity for MTV to cash in on the music industry wasn't just picking up their crumbs. Just luring in those people whose ears are uninterested in music with flashy colors and shiny things is no longer their motive. Quickly MTV figured out eye candy doesn't sell nearly as well as the fantasy life the right image can supply. There is nothing wrong with having an...