Management in Action – Social, Economic and Ethical Issues
Assignment of Early Joiners
MBA General Class of 2014
Case Study 1 (15 marks)
Indian government is facing the problem of traffic congestion in its four metro cities namely Delhi, Mumbai, Kolkata and Chennai. Delhi is the worst affected. Reports say that on an average 1,200 vehicles are added to delhi roads daily. In September 2010, Mail Today carried a report quoting CRRI scientists. It said, "Six years of Delhiites’, careers are spent in snarls as 7 million man hours and Rs. 100 crore in productivity are lost to gridlocks, making the capital the worst congested city in India."What has the ministry worried is that though the Master Plan projection for public transport usage is an impressive 80 per cent by 2020, it has actually slipped to under 40 per cent at current rates. For the purpose of managing the traffic and to meet the goals of the Master Plan, the government of Delhi has shortlisted your company in providing advice to conquer this problem.
Q1. What are the key factors you will consider in analyzing the problem? What methods you will use in analyzing the factors? (5)
Q2. The government is expecting a model which works on a cost effective basis. The revenue received from the private vehicles should be compensated in some way. Suggest a model with detailed justification. (10)
Comparatively urbanization is moderate in India. The urban population has grown from ten percent in 1901 to twenty eight percent in 2001. The changes in urban form and structure in terms of lad use, density of population and concentration of activities have changed the travel pattern. In other words the traffic problems are increasing in the cities in general and the situation is becoming complex especially in core areas of the city
The key factors I will consider in analyzing the problem are:
• POPULATION GROWTH
• VEHICULAR GROWTH
• TRAFFIC CHARACTERISTICS
• TRAFFIC VOLUME
• TRAFFIC COMPOSITION
POPULATION GROWTH: The population of India is growing rapidly with a national average growth rate of 2.1 percent per annum. The growth is even higher in some of the urban areas of India.
VEHICULAR GROWTH: The uncontrolled and ill planned growth of urban centers has resulted in a number of problems like traffic congestion, shortages of water and electricity, deteriorating environment and public health. The growing cities have generated the high levels of demand for travel by motor vehicles in the cities. To match the increasing travel demand commensurate efforts have not been made to develop the mass transport systems
TRAFFIC CHARACTERISTICS: This section describes the traffic characteristics such as traffic volume and composition, Travel patterns and speed measurements on major roads in few case studies in Delhi, Mumbai and Bangalore. Comparison is made as to how the traffic characteristics are changing over a period of time and the emerging issues are highlighted
TRAFFIC VOLUME: The traffic has...