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Porter Essay

726 words - 3 pages

Juan Diego PonceEconomía gerencialCandy AbadJunio 1, 2014Ensayo 1: Fuerzas de PorterEmpresa: Viennatone (Distribuidor exclusivo GE)Viennatone es el distribuidor exclusivo de la reconocida marca General Electricen el ámbito de salud. GE es una empresa la cual enfatiza en diversificar la tecnología en varias áreas teniendo uno de los bancos más importantes del mercado estadounidense GE Money. Su principal objetivo se enfoca en resolver algunos de los problemas más grandes del mundo. Dentro de General Electric, la empresa cree que si se pueden imaginar, es posible, tal como su slogan "imagination at work". "Viennatone mantiene un ingres por ventas de alrededor de 25 millones de dólares anuales con beneficios contables de 2.5 millones al año, y un incremento de ventas del 10% controlado por GE Healtcare" (Lovato, entrevista personal)Poder de negociación de los compradores o clientes:Para GE los costos de los equipos médicos de imagen son elevados, ya que estos estos equipos tienen características que hacen que se diferencie de su competencia como por ejemplo: la calidad de la imagen, softwares tecnológicos, entre otros que dan preferencia a los clientes para comprar estos equipos. Para Viennatone el peso de la marca y el reconocimiento de la calidad de este facilitan la venta con sus clientes ya que es la principal ventaja competitiva.Poder de negociación de los proveedores o vendedores:Ya que Viennatone es una empresa que importa todo el equipo médico de GE para Ecuador por 20 años, ha tenido varias facilidades con su proveedor como por ejemplo financiación diferenciada por cumplimiento de ventas, además de la confianza que se ha creado por el excelente servicio brindado en este tiempo. Viennatone realiza compras en mayor volumen y así recibe un descuento en la compra de equipos, además reduce sus costos de importación y transporte que ayuda a incrementar su utilidad al momento que vende sus equipos.Amenaza de nuevos competidores entrantes:En el mercado existen pocas empresas que representas a grandes marcas en la venta de equipos médicos de imagen aparte de GE como son Phillips, Toshiba, Siemens, Hitachi, entre otras. Sin embargo, es importante recalcar que el gobierno ecuatoriano tiene una relación comercial y de financiamiento con empresas publicas chinas y esto ha...

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