This website uses cookies to ensure you have the best experience. Learn more

Positive Integrated Marketing Communications Displayed By: The Honey Baked Ham Company

830 words - 3 pages

Harry Hoenselaar, who invented the spiral slicer, later founded The HoneyBaked Ham Co. and Cafe in 1957. This is a family-owned and operated business that has been around for three generations. The company has grown over the years and now has more than 300 locations in the United States. It became incorporated in 1974. The Atlanta-based company has a catalog division, corporate sales businesses, and a temporary holiday store system. Mr. Hoenselaar later purchased The Hickory Ham Co. and its 40 franchise stores.The Honey Baked Ham Company & Café has been a big part of America's celebration for over 40 years. They wanted to build a strong brand name so that they could introduce new ideas in the years to come with loyal customers. In addition to its sweetly glazed ham, the company offers Honey Baked turkey breast, side dishes,cheesecake, key lime pie and sandwiches. Honey Baked Ham offers a corporate gift-giving program, employee recognition options, and catered meals for holidays andbusiness functions. Today when you go into a Honey Baked Ham Café, you still can order a smoked or baked turkey, deli sandwiches, or any other side to complete yourholiday meal. They believe that your holiday should be spent around family. They want their customers to know and trust that they will do their best in ensuring that they have what they need to make their holiday meal a success. I believe they have been successful with their integrated marketing communication also known as I.M.C. for marketing its brands.The Honey Baked Ham Company has blossomed into a well known and respected franchise. They use integrated marketing communication to deliver and promote products to their customers. According to Armstrong & Kotler 2005 page 402, Integrated Marketing Communications is a concept under which the company carefully integrates and coordinates its many communication channels to deliver a clear, consistent, and compelling message about the organization and its products. The five components to integrated marketing communication are as follows: advertising, sale promotions, public relations, personal selling, and direct marketing.The first component I will discuss that the Honey Baked Ham Company uses is advertisement. I personally do not know many people who have not heard of a Honey Baked Ham. They use television, newspaper, internet, and mail to advertise their menus and products. Another way they advertise their company is by ensuring that their name and logo is represented properly on every item purchased. They want you to know where you received your food from and where you can get it again.The next concept that I will discuss that is used by the Honey Baked Ham Company is...

Find Another Essay On Positive Integrated Marketing Communications Displayed By: The Honey Baked Ham Company

Integrated Marketing Communications: Benefits and Pitfalls

4870 words - 19 pages enables the company to keep ahead of the competition through qualitative and first-hand knowledge of market developments used to make strategic adjustments.Phase six: Measurement and feedbackThe Integrated Marketing Communications Model is circular in nature because the learning is continuous. In phase six, the company's activities are measured against objectives set in phase four. The local database can be used to assess how relevant the company's

Growth and Adoption of Integrated Marketing Communications

2504 words - 10 pages Growth and Adoption of Integrated Marketing Communications Integrated marketing communications or IMC is a development that began in the 80’s as a way of encompassing all internal and external communications in an organisation. This process meant that all aspects of marketing communication were now able to work under one umbrella as a unified system where everyone communicate with each other instead of working in an isolated manner. Although

Integrated Marketing Communications and Social Media

1998 words - 8 pages ) More recently, and perhaps more clearly, Tanner and Raymond offer the following: “Integrated marketing communications (IMC) provide an approach designed to deliver one consistent message to buyers across an organization’s promotions that may span all different types of media—TV, radio, magazines, the Internet, mobile phones, and so forth” (2010, p. 217) Separated by nearly 20 years, this definition and the older one share a common notion: a single

Integrated Marketing Communications Paper On Levi's Jeans

950 words - 4 pages Ginger Lewis Marketing 280-001 March 30, 2001 LEVI'S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that began on July 25, 2000 and runs through May 2001. There are several elements of this promotion that will be analyzed and studied in this report. This report

Estee Lauder: Integrated Marketing Communications plan

4630 words - 19 pages Executive SummaryThe purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder's integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying, in terms of finances, promotional strategies, product range and brand image. A thorough analysis will help identify any opportunities and potential threats

Company’s Integration of Marketing Communications The Coca-Cola Company

858 words - 3 pages movies (Dudovskiy, 2013).Integrated Marketing CommunicationsAlthough marketing communications has been used for several years as an umbrella term to refer to the various communication functions used by marketing, strategic integration of these functional areas is what makes integrated marketing communications (IMC) a new approach to reaching consumers and other stakeholders (Duncan and Everett, 1993).According to Jenkinson (2006), IMC is the process

This essay deals with the benefits of integrated marketing communications to organizations.(Essay does include bibliography)

1025 words - 4 pages integrated when marketing plans are conceived and developed." Marketing deals with getting the word out about a product, but in order to produce quality products an organization must have happy employees and good corporate culture. This is accomplished by having good public relations strategies.The first step to integrate public relations is to establish a system for integrating marketing communications services. This can be done by the

Integrated Marketing Communications (IMC) in Guess Inc and Gap Inc

1538 words - 6 pages Over the years, marketing has changed in profound ways. However, customers want to expect the same experience across retail channels. Now a days, in order to target new customers and boost brand image without spending millions of dollars, Integrated Marketing Communications (IMC) is achieved by using social media, online advertising, public relations and viral marketing. This helps consumers understand the message intended and are more inclined

Evaluate the organisation’s use and selection of tactical campaign elements of the promotional mix as part of its integrated marketing communications

2346 words - 10 pages of all the promotional mix and integrated strategies of Guinness Company. It combines the advantages of both traditional public relations like lobbying, education and training, press conferences, exhibitions and trade shows (Palmar, 2012:420-461). It also has an excellent performance based on apps and social media to explore a new area in this digital age. Furthermore, being a perfect example of experiential marketing both inside and outside beer

Integrated Marketing Campaign Principles and Practices Case Study: Ballet (Performing Arts company)

1945 words - 8 pages Town Hall. Each production consists of about five performances over a period of one week. With the exception of The Nutcracker, a popular festive classical piece, this production consists of about fifteen performances over a period of two weeks.Funding for the Company comes mainly from the Hong Kong Arts Development Council, established by the Hong Kong Government in 1995 to plan, promote and support the broad development of the arts and arts

Analysis- Recently and currently, marketing communications campaigns of Maxis (Malaysia Company)

1176 words - 5 pages 1.0 introductionMaxis is the one of biggest telecom company in Malaysia. It is best known for capturing the hearts and imaginations of millions of people across the globe with its acclaimed games, The Sims® and SimCity®! (Source: http://www.maxis.com/about/about_timeline1.php)Recently and currently, Maxis has many marketing communications campaigns for promote their products. The purpose of this paper is to assess to critically examine

Similar Essays

Using Integrated Marketing Communications Essay

623 words - 3 pages Integrated marketing communications (IMC) is a concept that was designed to make all aspects of marketing communication work together as a unified force, rather than individually. Using both Advertising and Public Relations helps create consistent brand guidelines and esteem that is clear and efficient to the brand. It can be delivered across traditional and non-traditional media platforms thus working for the overall good of the company

Integrated Marketing Communications Starbucks Essay

2949 words - 12 pages in USA but worldwide. Starbucks has evolved into a great success due to their implementation of Integrated Marketing Communications.What is integrated marketing communication? For many, IMC is concerned with the harmonization of customer oriented promotional messages. Duncan and Everett (1993) suggest IMC has been referred variously as orchestration, whole egg and seamless communication. It is regarded by some as a means of combining the tools of

Integrated Marketing Communications And Marketing Essay

1107 words - 4 pages audience without confusion while ensuring that all of the segments of the campaign have been reached. The Integrated Marketing Communications of a company can differ from profit to not-for-profit organizations. As IMC will be defined, the definition will be shown in the differences of profit to not-for-profit types of organizations as well as providing a current real world example for review.IMC DefinedIntegrated Marketing Communications (IMC) is

In The Role Of A Marketing Consultant Provide An Integrated Marketing Communications Plan For A Company Of Your Choice

742 words - 3 pages . Business Context Business context is the second part in context analysis, and understanding about the context of business corporate goals will help to increase the effectiveness of marketing communications by targeting relevant audiences. Therefore, this will looking further with Google current strategy and plan on Google Nexus 5 in United Kingdom, consider more about firm’s CSR and ethics stance. Moreover, key Google competitor will be