Media is the most powerful sector of an economy. It is a tool to maintain a balanced society which is characterized by well informed people, effective democracy and social justice. In fact, media has unparallel influence on all aspects of human life in modern times.
Basically, the media performs three functions to inform, to influence and to entertain. But effects of these functions are multidimensional in modern times. It has provided awareness about the whole world. In twenty-first century, media has a tendency to shape political, economical and social values of an individual. Moreover, media has eliminated the boundaries of information, so that a person can become an active citizen of the global economy. Hence, it is logical to state the media has become a basic need of human civic life.
The power of media lies in its functions, as it can be illustrated by realizing its political power. Media is the cementing force of democracy, because it has supplemented the authority of people by giving them awareness about political system and its functioning. And this is the reason for which media is considered the fourth pillar of state. It strives for the rights of citizens to be served. In short, proper functioning of media is pre requisite for democracy.
Furthermore, media has a power connect government with nation It plays role of a liason between the two sides of country .It helps the public to aware the government of its opinion and feelings about any policy. on the other hand ,it assist ruler to communication with citizens. So this mutual relationship is strengthened by the media. Likewise, it can also uproot the corruption and promote good governance in a country. For instance, media can launch counter corruption programs on electronic and print channels as these campaigns will motivate the government and beurocracy to eradicate this social evil .No doubt, the media has the power to change the overall outlook of nation. However, the cooperation among all the sectors of an economy is necessary for media to function properly.
In addition, the political opinions are developed by the media. It has the capability to influence the attitude and prescription of nation about a premier and minister of government. Interestingly, media is source of canvas agenda to given country. The dark side of media, however, yields some evidence that media sometimes render biased information about the candidates of elections in modern era. Thus, media should act as a transparent mirror of politics and society.
On the other side, societal power of media is at open in today’s age. Television Radio and Print media all are sources of reflection of a particular society. In reality, every state contains some social evils which need to be eradicated. To perform such function, media is a prominent tool. It can raise voice against that evil, different expert should describe the causes and remedies for those issues on media channels. In brief, without utilizing power of...