Public Relations And You Tube Essay

1525 words - 6 pages

Within the industry, YouTube has become one of the most influential ways to promote services, the environment of the company, as well as feedback and travel experiences from a variety of customers. Public Relations practitioners are starting to avoid pitching to reporters and going directly to consumers. It has been reported that YouTube is likely to serve more than 75 billion video streams to around 375 million unique visitors during 2009 (Jantsch). YouTube makes it accessible for customers and a variety of individuals to post comments and like or dislike videos, making sure the right message is always uploaded. YouTube also offers travel companies a number of opportunities to increase awareness, which demonstrates thought leadership and drive for new business (Pergolino).
YouTube plays a vital role in transmitting messages to the public. Hotel and Airline companies have used YouTube to acquire a variety of customers or many people who show interest in their services. YouTube allows quick and easy browsing with the use of channels. This allows the public to gain an insight on the company and their environment. Hotel and Airline channels have the ability to obtain millions of viewers if a message is conveyed creatively and effectively. Jamie Izaks, PR Manager for Hyatt Hotels Corporation, states, “You have to be creative. I certainly wouldn’t put up traditional PR material such as video news releases or conventional interviews. You need to strive for something that is both promotional and entertaining” (Cobb). With YouTube, it is easy to host videos on websites by using links and embedded codes that YouTube provides (Pergolino). An array of YouTube videos has created a buzz since the founding of YouTube in 2005 (Chen, Hurley, and Karim). Many firms and companies put their trust in creating channels for travel enthusiasts and viewers because YouTube has the capability to significantly impact how Travel Public Relations is executed.
YouTube can also be the most strategic way to connect with a variety of people and key stakeholders from all over the world. Mark Haas, CEO and partner of MH Group Communications, has said, “YouTube is horizontal. If you want to reach that many people using traditional media, you would have to pitch and place dozens of outlet” (Bush). YouTube gives the opportunity to subscribe to various channels, as well as having the ability to like or dislike a video. It also helps having the choice to post a comment below a video of feedback that can be given to the video. Airline and Hotel industries receive many YouTube subscribers. With a company having subscribers, they are permitted to use Really Simple Syndication or RSS. RSS can aggregate and filter content around subjects, and companies use RSS technology to help repurpose, republish, create content, and automatically send messages to subscribers (Jantsch). This is beneficial to a company because it allows a relationship to form with its viewers. When comments are posted,...

Find Another Essay On Public Relations and YouTube

Successful and Unsuccessful Spin Doctoring Case in Public Relations

1451 words - 6 pages This essay focuses on how spin doctoring became a phenomenon among public relations, journalists, politician and even a massive campaign. This essay considers the tool used by the spin doctoring team to engage and steer public opinion. Spin team must have a strategy in using each tool and we will discuss how this strategy affected how well the result will be. Overall, this essay has been written to show two spin teams use different spin tools in

Functions of Public Relations: Explain the organizational and societal functions of PR.

726 words - 3 pages cover-up an oil spill, refinery fire, or skimping on its prevention efforts.Fires at oil refinery's are simply part of the business. Even the safest refineries will eventually have some type of accident even if it is small. Even the smallest of accidents requires public notification, which is always very negative publicity for Exxon. Therefore public relations in an ongoing issue, and keeping Exxon in a positive light is a constant struggle

Case Study: Evaluating the use and role of English in the Public Relations Industry.

1080 words - 5 pages Public relations is a commonly discussed and fast growing industry in the recent years; however, in the general public’s mind, it is always mixed up with the marketing industry as they share similar job natures. Generally, the role of public relations department is to manage the firm’s image and the relationship between the company and the stakeholders . Their aims are to build up a long term relationship with the stakeholders and to create a

Identify and critically assess the application of key Indigenous protocols in the Australian Public Relations (PR) Industry.

2804 words - 11 pages 1 IntroductionThis report intends to identify and critically assess the application of key Indigenous protocols in the Public Relations (PR) Industry, and in doing so determine whether genuine attempts have been made in the PR sector to respond to Indigenous concerns which relate to the themes of•Representation and Identity•Social Justice, Human Rights and Indigenous Voices.These themes are vitally important to the increased

Title:PR Summary Paper Re:current trends in the global community as it relates to Public Relations discusses the publicity and advertising in terms of their impact on publics

1891 words - 8 pages IntroductionThis paper will illustrate some of the current trends in the global community as it relates to Public Relations. Additionally, this paper will discuss the publicity and advertising in terms of their impact on publics. Other topics that will be discussed will define why proactive Public Relations need to be planned prior to an event happening. In the event pre-planning does not take place, a plan of action in the form of being

Human Relations: The Key to Personal Growth and Career Success. this one is written in outline form, can be formatted as a powerpoint presentation, a public speaking presentation or an essay.

792 words - 3 pages Human RelationsThe Key to Personal Growth and Career SuccessHuman RelationsIntroduction to Human RelationsThe Nature, Purpose, and Importance of Human Relations1)The nature of human relations, its development, and its importance to the achievement of individual and organizational goals.Human Relations Defined1) The Term Human Relations in it's broadest sense covers all types of interactions among people--their conflict, cooperative efforts, and

Managing negotiation process / Google & Youtube negotiation

1138 words - 5 pages Sequoia are rumoured to take $480M of this stock portfolio. Google claim that if negotiations are successful and the acquisition goes through, "YouTube will operate independently to preserve its successful brand and passionate community".Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well

History of YouTube.com

1599 words - 6 pages of 2005, they launched a public beta that targeted teen-agers, college students, hobbyist, and film makers. They promoted YouTube by giving away a Nano i Pod to one random person daily. By October 2005 they had three million views this was only five months after their launch. November 2005, Sequoia Capital gave YouTube 3.5 million dollars. They had a unique form of communication that mushroomed to 25 million by January 2006. October 2006 Google

Troye Sivan Coming Out Video Analysis

884 words - 4 pages “Hey, what’s up you guys it’s Troye Sivan” (Troye Sivan) That is how Troye starts off every video he makes, but the next sentence makes this video all different from the others. “‘This is probably the most nervous I’ve ever been in my entire life, but I’m going to deal with it,’” (Business Insider). Troye Sivan is an 18 year old Australian actor and YouTube. Recently he had made a video entitled “Coming Out”. Since Troye is in the public eye, he

Communication Theory Paper

714 words - 3 pages the publics by managing social media channels through blogs, tweets, Facebook posts and YouTube videos. This gives public relations professionals the opportunity to delve deeper into the two-way communication, planned activity and research-based social science portions, discussed in chapter 1 of Public Relations: A Values-Driven Approach, of public relations and, hopefully, build an even stronger relationship with the publics. History and current

Netiquette on Social Networking Sites

1031 words - 4 pages New media has opened many doors, created many new opportunities, and allowed an infinite number of people to receive live news feeds via Twitter, Facebook, and YouTube. New media has also blurred the lines of personal and public information. Case in point, “Spanking Judge” William Adams is taped by his 16 year old daughter Hilary, spanking her for illegally downloading music and games from the internet (Heinz, 2011). Seven years later, when

Similar Essays

Airports And Public Relations Essay

1161 words - 5 pages Good public relationships today can mean huge traveler percentage tomorrow.Public relations by an airport manager are ?the management function that attempts to create goodwill for an organization and its products, services, or ideals with groups of people who can affect its present and future welfare. (Wells et al, 2004)? In simple terms, the relationship of the airport and the general public. The public can judge every aspect of the airport and

Public Relations And Corporate Reputation Essay

3326 words - 13 pages integral part of public relations in organizations. Is reputation management an adequate description of the role of public relations in contemporary organizations? This paper aims at analyzing the role of modern public relations with emphasis on its contribution to the achievement of marketing and other organization goals. Reputation management As the name suggests, reputation management implies managing the reputation of the organization. It

Public Relations And Democratic Communications Essay

3050 words - 12 pages audiences and the competence of instantaneous information transmission and updating. Besides the functions like entertainment and public service announcement, the mass media is also mainly used as an effective tool for the purpose of advocacy which includes advertising, marketing, propaganda, public relations and political communication. In particular, propaganda, which shoulders the task of creating and directing public opinion as a certain

Public Relations And Strategic Marketing At Bmw

2330 words - 9 pages Public Relations Opportunity Public Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the