Pr Campaign Overview Riordan Trucking

2207 words - 9 pages

PR Campaign: Overview PaperRiordan Manufacturinga.Prepare a 1,050-1,750-word detailed outline of your campaign in which you address the following (include at least 4 in-text citations and a reference page in APA format):1)Identify the selected organization's PR issues based on your selected scenario.2)Identify your target audience for the PR Campaign.3)Discuss ethical implications related to the PR issues.4)Develop a market research plan to support your PR Campaign strategy development.5)Analyze how the PR Campaign will affect the marketing function of the organization.6)Analyze the similarities and differences between proactive and reactive PR.PR Campaign: Overview PaperTeam C has chosen Riordan Manufacturing as the team's virtual organization to research for the Public Relations Campaign. Riordan Manufacturing is an industry leader in the field of plastic injection molding. The company is owned by Riordan Industries, a Fortune 1000 enterprise with excess in revenues of $1 billion (Riordan Manufacturing, 2006). The organization has plants in Albany, Georgia, and Pontiac, Michigan. Their most recent expansion took place in 2000 when it opened operations in China (Riordan Manufacturing, 2006). The entire fan operations of the company have been moved from the Michigan plant to China, leaving the plant in Michigan to be retooled for the best interest of the company. This has in turn caused a PR issue for Riordan Manufacturing.In this paper, several details of the organization will be discussed to receive an outlook on the PR Campaign based on a scenario. The scenario is about how Riordan moved one of the companies manufacturing facilities to another country to maximize labor cost reduction. This left the plant in Michigan to be retooled, thus causing a PR issue with the company and the external environment. The target audience that will need to be addressed will be identified. Ethical implications related to the PR issues will also be discussed. In retrieving that information, Team B will develop a market research plan to support the PR Campaign strategy development. An analysis of how the PR Campaign will affect the marketing function of the organization will be given. Lastly, an analysis of the similarities and differences between proactive and reactive public relations will be discussed.Identify Selected Organizations PR IssueRiordan's main PR issue is that the company is operating against the company's mission statement. This is not just harmful to the customers or the employees, but to the company in general. Through this, the public image and possible ROI (return on investment) down the line will be disrupted due to the company moving the fan manufacturing operations from Michigan to China. The retooling of the Michigan plant is not helpful either because this will have a drastic effect on the external environment and the company. The main PR issues that the move may cause are the following:*The company will not be able to provide solutions...

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