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Pr Campaign: Riordan Manufacturing Inc. Essay

4806 words - 19 pages

Executive SummaryRiordan's ability to turn opportunities into success depends upon two aspects. The first is how the company responds to change in the marketplace and the second is the overall health of the company. Riordan needs to ensure company survival by reaching out to customers with new, affordable and reliable products.In moving the Pontiac plant to Nogales, Mexico, these issues will be addressed. The concerns of volume, growth, profit margin, investment return along with research and development can be enhanced. The impact upon the various publics of Riordan, the stockholders, employees and the community are invariably affected in a profound manner. The effects will be felt short-term; however, can be utilized in a positive long-term style with reducing costs yet increasing profitability.Productivity, potential productivity, research and development and overall company growth is predicted at a 30% increase within the first year. With advances of machinery and computer information technologies as well as labour costs, time components are minimized. An acceleration of productivity of efficient machinery accounts for another 10% in reducing costs. On a continued basis the current level of gross investment will continue to grow in the immediate years ahead. Driven primarily by the recent productivity increase, growth of potential GDP over the next year is forecast to increase by implementing these relocation strategies.Company OverviewWhen any company prepares for a campaign, many aspects need to be planned accordingly. This overview will show the aspects of a public relations campaign for Riordan Manufacturing. The campaign should affect ethical, technological, global issues, crisis management plans, budgetary issues, and strategies to have a successful campaign. After implementing this PR campaign, Riordan Manufacturing will net a successful outcome.Since a public relations practitioner's work is capable of influencing others, ethics plays a critical role between the public and the public relations practitioner. Losing the public's trust means losing the publics support. Therefore, every time a public relations practitioner delivers information they must be honest and up front if they are to succeed. According to Cregan (2005), "Most ethical questions in public relations fall under four categories": (a) social responsibility, (b) relationship with client or employer, (c) relationship with the media, (d) relationship with fellow public relations people. Being honest and up front in any public relation campaign can eliminate pain and suffering for both the practitioner as well as the public. When a practitioner is dishonest it can destroy any hope of winning over the public; and if there are any law-violations it can lead to criminal prosecution.Riordan Manufacturing continues its focus on the following target audiences; current employees, shareholders, new employees, political and civic leaders, and current and future customers. It is the...

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