Pr Campaign Strategy Essay

1331 words - 5 pages

PR Campaign Strategy for Riordan ManufacturingWith the use of public relations tools, Riordan Manufacturing has created the following tactical plan to address the closing of the Pontiac site:Event PlanningRiordan realizes that the closing of this facility will have a lasting impact on our employees, their families, and communities. Therefore, several communications events have been scheduled to inform and address all of those affected by this decision.* Announcement Meeting - All employees at the Pontiac site will be required to attend a 3:00 p.m. meeting where they will be told that the plant will be closing in 60 days. Founder, President, and CEO Michael Riordan will make this announcement and explain why this decision was made. Chief Operating Officer Hugh McCauley will explain the financial demographics used to make this painful and difficult decision. Layoff information packages will be distributed at this time. Representatives from human resources and the Michigan Department of Labor Rapid Response Unit will also be on site to explain the services available to employees during this transition.* Employee Information Meetings - After the initiation shock, Riordan plans to hold several meetings to allow for open-communication and information to be exchanged between the company and its employees. Employees will be offered severance packages, as well as retraining and relocation opportunities.* Training and Counseling Meetings - Human Resources and Rapid Response will assist employees by supplying career counseling, job search assistance, resume preparation assistance, interviewing skills workshops, unemployment insurance, information about education/training opportunities and more. Financial planning and stress management workshops will also be available. Riordan also plans on working with area employers, educators, and community leaders to create career fairs and retraining programs for displaced workers* Farewell Dinner - A black-tie dinner will be held to thank all stakeholders for their loyalty and support during Riordan's 13 years in the Pontiac area.Press Conference - Dr. Riordan will hold a press conference immediately following the employee announcement meeting to inform the community of the organizational decision to move its Pontiac operations to China. Vice President of Operations Mark Neitzel and Chief Operating Officer Hugh McCauley will also address the media at this time. A plan to assist both employees and communities through this economic transition will be announced at this time.Corporate Newsletter (internal & external) - The personal announcement of the plant closing should be followed with written communication, such as newsletters or intranet postings, to help keep employees informed, eliminate rumors, and maintain morale and productivity, (Encyclopedia of Small Business, 2006). Providing job lead information, skill building opportunities and coping advice will ease employees back into the job market.Direct Mail - All...

Find Another Essay On PR Campaign Strategy

Impact of PR. Essay

1227 words - 5 pages about. Many fast food restaurants are good examples of this. Many of these companies are operated in such a manner that their employees do not have any pride or satisfaction in what they are doing.Businesses are beginning to recognize the growing importance of how good PR can contribute to the success of their organizations. Businesses are beginning to increasingly rely on PR specialists for advice on the strategy and policy of such programs. PR

PR Campaign Overview - Riordan Trucking

2207 words - 9 pages support your PR Campaign strategy development.5)Analyze how the PR Campaign will affect the marketing function of the organization.6)Analyze the similarities and differences between proactive and reactive PR.PR Campaign: Overview PaperTeam C has chosen Riordan Manufacturing as the team's virtual organization to research for the Public Relations Campaign. Riordan Manufacturing is an industry leader in the field of plastic injection molding. The

PR Campaign: Overview Paper

2237 words - 9 pages and shutdown due to lack of integrity and concern for human life. Every employee should also pass certifications and be trained on site, in many different categories such as the uses of an MRI machine, the life support system et cetera.Market Research PlanThe market research plan is an integral factor of developing an effective PR campaign for Patton-Fuller Hospital. The PR campaign seeks to influence the public to accept and adopt this hospital

Public Relations Campaign Strategy Paper

1278 words - 5 pages One of the most important aspects of tailoring a public relations campaign strategy to fit a particular company is obtaining knowledge about the business and its products or services. At the very least a PR firm should be cognizant of the businesses vision and values and short as well as long-term goals. In depth information on the companies organizational structure and work ethic as well as a "feel" for the corporate culture may also prove

PR Campaign

1859 words - 7 pages the marketplace will create the foundation for the marketing department to effectively present a product to the public, and build an effective marketing campaign. Given the negative publicity that Washington Mutual is currently facing, it is critical that they first employ an outbound PR strategy and focus on counter acting some of the negative press that the organization is receiving surrounding the allocations of ordering inflated appraisals. It

Social Marketing in the Field of Health in the United Kingdom

1762 words - 8 pages visually effective connection between cigarettes and clogged up human arteries. This campaign was launched on January 1 2004 (which was intentional done to coincide with New Year resolutions) and comprised: CAMPAIGN STRATEGY • The PR strategy, including a teaser campaign, national briefing and news release focusing on new smoking statistics and follow up media activity around the impact of the campaign • TV advertising (ITV, Channel 4, Five and multi

Riordan Manufacturing Move To China Campaign: Explain possible issues related to relocating more manufacturing operations to China and downsizing the workforce

6097 words - 24 pages declined over the last few years. Riordan Manufacturing is in the process of creating a PR Campaign strategy to address the issues identified by the company employee survey. The first step will be to identify the issues and state them as objectives that are specific and measurable. Next, management will need to further analyze the organizations publics that will be most affected by the planned change in manufacturing activities. This will be followed

San Francisco Zoo Public Relation Final Paper

2987 words - 12 pages and potential revenue to the organization. At the same time, the necessity of educating the public and the zoo's employees about animal care and maintenance of the zoo is beneficial to all.In order to launch an effective Public Relations (PR) campaign, certain factors will need to be recognized and executed, such as ethical considerations, technology, globalization, crisis management plan, budget, and a strategy to evaluate the efficiency of the

"There's a syringe in my Pepsi can" crises.

1010 words - 4 pages -Cola bottle with its "One Clear Voice" approach, which informed the public of proper facts and any new updates as they arose. (Center, 2003)Pepsi's PR campaign involved four principles, putting the public safety first, establishing and fixing the crisis, communicating with the internal and external public on a regular basis, and taking responsibility for fixing the crisis. The company's strategy was to reassure the public that this was not a

Public Relations in Response to Crisis

3783 words - 15 pages company could base their PR campaign on the media, both PR and paid advertising to communicate their strategy rather than their audience, which according to Gillions (2009:401) “ lead to overreaction and mismanagement of a crisis.” Virgo understood corporate social responsibility (CSR), which was recognised and effectively put into place in order to resolve Virgo’s issues. CSR according to Moss and Powell (2010) states, “CSR refers to achieving

Public Relation Champaign Overview

2539 words - 10 pages audience for the PR campaign, 3) discuss ethical implications related to the PR issues, 4) develop a market research plan to support the PR campaign strategy development, 5) analyze how the PR campaign will affect the marketing function of XXX-XXX, Inc. In addition to the psychological trauma of its citizens because of the tsunami, the government of Sri Lanka is faced with the practical challenges associated with rebuilding the communities that

Similar Essays

Pr Campaign: Strategy Essay

1847 words - 7 pages William Butler Yeats once said "Do not wait to strike till the iron is hot; but make it hot by striking." This quote sums up the mission and intent of a powerful, successful campaign strategy. A good PR campaign strategy can pave the way for all future successes in a corporation. This paper will define the objectives set out by Riordan Manufacturing Inc., define who the publics are, provide a sample press release, develop a crisis plan, develop

Pr Campaign: Strategy Paper

2116 words - 8 pages , patient beds, and rooms are each essential to nurses performing their duties properly.The new PR campaign will also monitor nurse to patient ratio to reduce the workload for nurses per shift. This strategy helps to reduce patient neglect and over patient satisfaction. Nurses can better concentrate on specific patient loads and complete initial contact to doctor transition more efficiently and with comprehension regarding the next step in

Pr Campaign: Strategy Paper

2093 words - 8 pages includes annual reports, websites, articles and company newsletter.Through our PR campaign, we will establish many implications. For example, we will do everything to protect, enhance, and communicate our service as a positive benefit for the community as a whole. This mission has us constantly having to tackle various issues with the public from all sides of the promotions and advertising spectrum. Issues involve, giving back to the community

Pr Campaign Strategy: The Elias Group

1710 words - 7 pages Group's strategies in this campaign and will include the objectives for the PR campaign, identification of The Elias Group's publics, the risks in the strategy, a media release, the business implications of the strategy and a tactical plan.PR Campaign ObjectivesThe objectives of the PR campaign for increasing diversity include the following:1.To determine the current percentage of minority employees and employee's attitudes towards the