This website uses cookies to ensure you have the best experience. Learn more

Public Relations Campaign Strategy Paper

1278 words - 5 pages

One of the most important aspects of tailoring a public relations campaign strategy to fit a particular company is obtaining knowledge about the business and its products or services. At the very least a PR firm should be cognizant of the businesses vision and values and short as well as long-term goals. In depth information on the companies organizational structure and work ethic as well as a "feel" for the corporate culture may also prove beneficial to a PR firm. The organization chosen for this paper is National Gypsum Company which happens to be the author's current employer. This was an easy choice given that the author can recommend strategies based on a working knowledge of the companies procedures and policies. A brief history of the company as well as a list of objectives for a new PR campaign to build media relations and generate publicity will be included in this paragraph. National Gypsum is a fully integrated building products manufacturer and one of the leading gypsum wallboard producers in the world. Placed end-to-end, the company's annual wallboard production would travel around the earth over 14 times. The company, headquartered in Charlotte, North Carolina, has over 50 locations including, laboratories; mines and quarries; paper mills; wallboard, interior finishing products, and cement board plants and sales regions (2007). New NGC was formed in 1993 to focus on the core business of producing, marketing, and selling gypsum wallboard and interior finishing products. The company was taken private in 1995. The original National Gypsum was founded in 1925 by Melvin H. Baker, Joseph F. Haggerty, and Clarence E. Williams, who developed a process to make gypsum wallboard lighter and more flexible and cause the gypsum to adhere to the paper backing. Since becoming a private company, New NGC has invested over $1 billion in the business; that investment has included new plants, equipment, and technology, and has created the industry leader for service, quality, and innovation (2007). National Gypsum is proud of its history and the fact that the company is a very successful privately owned business. Being a privately owned company it does not have as much exposure to the public as some of its publicly traded competitors. The objectives for this new PR strategy are to increase the customer base's knowledge of the company and its products, increase sales to new customers through referrals from current customers, and to demonstrate to the potential customer base that National Gypsum Company values its customers and there complete satisfaction.Identifying PublicsA business's publics are the people who any public relation strategy would target for the implementation of a PR plan. National Gypsum typically sells its products to large building manufacturer suppliers such as The Home Depot, Lowes, and other large commercial distributors of building products. Therefore, these are the first entities that will be identified as targets for the new PR...

Find Another Essay On Public Relations Campaign Strategy Paper

New Product Public Relations Campaign: Huffman Trucking

1675 words - 7 pages foreign operated company would destroy their local monopoly of the local trucking business considering that Huffman Trucking current main customers are the US government and manufacturers in the electronics industry. Another public relations issue would be convincing the large agriculture companies to participate in this innovative method of fuel. The agriculture companies would need to adjust some of the processes and also products to be used to

TOMS Shoes Public Relations Campaign Essay

1183 words - 5 pages TOMS Shoes PR Campaign IMC 618, Week 3 Ashley Turner March 25, 2014   Table of Contents Situation Analysis 2 Critical Issues 2 Core Problem 3 Campaign Goal 3 Objectives 3 References 4 TOMS shoes was founded by Blake Mycoskie in 2006 based on the simple line: One for One. With every pair of shoes purchased, TOMS will give a new pair of shoes to a child in need. The TOMS mission statement translates to

Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation

916 words - 4 pages The “Quit Now” is a public relations campaign which uses the stories of people who either quit smoking or had a bad experience with smoking. This campaign is run to make a national effort to help people who want to quit smoking. It is run by The National Cancer Institute (NCI) and the Centers for Disease Control and Prevention (CDC). Both agencies want to put a positive spin on quitting smoking by implementing the negative message that

PR Campaign: Strategy Paper

2116 words - 8 pages Patton-Fuller Community Hospital continues to preserve anobligation to the health-care needs of the public, while also offering specialized medical services for all members of the community. Several critical steps must be taken to ensure the strategy of the public relations campaign is successful. This paper will highlight each of the following critical steps of Patton-Fuller Community Hospital's public relations campaign strategy. Team A has

PR Campaign: strategy Paper

2093 words - 8 pages public relations within gated, golf, and upscale condominium communities to make evaluating our success or failures easier. The research we have done over the last year has shown us those most young business professionals, multi children families with three or more children are within these communities. This initial strategy does not come without risk. Blockbuster has always targeted every home and family for business now we are stepping outside the

Defining Public Relations Paper

870 words - 3 pages to the success of their organizations; they increasingly rely on public relations specialists for advice on the strategy and policy of such programs. As noted on www.e-topics.com "Today's expanding companies are seeking a blend of strategic and tactical support for their public relations efforts but are also requiring innovative, cost-efficient programs," said Neil Myers, president of Connect Public Relations. "We are proud to be working with six

Final Public Relations Paper

4732 words - 19 pages implementing a public relations campaign to position itself as a leader in healthcare and supporting a Internet site that is safe and confidential to those who access the website.This paper will outline Patton-Fuller Community Hospital's public relations campaign including the defined target audience, an overview of public relations issues and the implications of ethical issues. Patton -Fuller Community Hospital will implement a marketing

Defining Public Relations Paper

755 words - 3 pages public rapport, this is the foundation of a liaison between individuals, and is often referred to as PR. The definition of PR comes in many forms; the following paper will discuss three from published resources and one from this student.Individual DefinitionThis student's definition of public relations can be defined as "an organization ability to effectively communicate truthfully or deceptively to the public." One came up with this definition

Defining Public Relations Paper

865 words - 3 pages What are Public Relations? Is there one real definition that will incorporate the various aspects of public relations and suffice? When asking different people, you are likely to get a wide range of answers. Many people understand that Public Relations is a vital part of an organization but when trying to give an exact definition, it can be difficult to clearly put into words. This paper will focus on my definition of public relations and how it

Public Relations Paper MKT 438

708 words - 3 pages entities allow public relations to serve as the connection to develop relationships with an organization and the public. The ability to focus on the audience is key to creating a meaningful and loyal relationship between the consumer or public and an organization. A failed campaign can be traced back to a lack of correctly differentiating the best public to focus on.Portrayal of Public Relations in the News MediaThe news media " view public

Functions of Public Relations Paper

877 words - 4 pages also had two page ads in the Congressional Quarterly because it knows that the paper is read by Congress and the administration (Pope, 2007). Besides the paper ads, Boeing has lobbyist throughout the country campaigning and confronting anyone with influence. Another form of societal functions is media relations. Media relations get the Boeing Company's products in the spotlight. Whether the media relations is through paid advertising, or public

Similar Essays

Public Relations Campaign Strategy Essay

2379 words - 10 pages In developing a public relations campaign strategy, those responsible for the campaign's success must answer a number of critical questions. First and foremost among the questions to be addressed: What specifically is the campaign's objective? Once the objective has been clearly defined further decisions can be made in regard to defining the campaign's public, developing crisis and tactical plans, evaluating the business implications of the PR

Public Relations Campaign Essay

5532 words - 22 pages Public Relations Campaign - Riordan Manufacturing Embraces DiversityTable of ContentsPublic Relations Campaign 1Executive Summary 3Introduction 4Current Situation Research 4Public Relations Issues 4Target Audience 6Ethical Implications 8Market Research 8Campaign Strategy 10Campaign Objectives 10Riordan's Publics 10Marketing Function 11Campaign Tactical Plan 12Media Toolkit 12Public Relations Tools 14Open House 14Community Event 15Sponsorship

College Admissions Public Relations Campaign Essay

1157 words - 5 pages financial success. The following is a proactive public relations strategy designed to generate increased applications by higher academic achievers whereby increasing higher academic achievers admissions. Recruiting students can only be accomplished by attracting the attention of students, educating them on college offerings and enhancing the ease of college enrollment. Effective recruitment plans require visibility to students by creating an

Executive Summary For Public Relations Campaign

1123 words - 4 pages IntroductionWhen any company prepares for a campaign there are many aspects that need to be planned accordingly. This executive summary will show the aspects of a public relations campaign for Ridoran's. Such as how it will affect ethical, technological and global issues, a crisis management plan, budget and strategies to have a successful campaign. After implementing this PR campaign Ridoran's Manufacturing is ensured a successful