Public Relations Defined Essay

850 words - 3 pages

When thinking about Public Relations (PR) the first thing that comes to mind is publicity and communications. This report will attempt to define Public Relations based on a personal definition as well as from other outside sources. Public Relations is more complex than it appears. There area many different types of jobs associated with PR. Furthermore, each job title comes with a different job description. This report will also compare and contrast the three given definitions, as well as a personal definition, in an attempt to explain why the PR field is so difficult to define.Definitions of Public RelationsThe definition provided for public relations by the Public Relations Society of America (PRSA) is "Public Relations helps an organization and its public adapt mutually to each other" (n.d.). According the textbook for this course, "Public Relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication" (F. P. Seitel, 2004). The third definition, according to the Encyclopedia Britannica Article, Public Relations is defined as an "aspect of communications involving the relations between an entity subject to or seeking public attention and the various publics that are or may be interested in it" (2005).Throughout the course of time, the definition of Public Relations, has adapted itself for many uses. As a result, there is not on set definition for Public Relations to date. Based on the three definitions given above, it is obvious that while the definitions are similar they seemingly vary depending on the source.Using the three definitions, compiled with personal knowledge of Public Relations, this writer's personal definition is Public Relations is managing a companies or institutions reputation achieved with positive exposure through various media. It is intended to influence public opinion in the companies or institutions favor by gaining understanding, credibility and building goodwill.Contrasting DefinitionsEach company or policy that has had PR implemented to raise its profile or reputation has its own Public Relations strategy. This is implemented through various types of media such as press releases, television, newspapers, press releases, radio, advertisements, statements, and/or a combination of them all. Most companies specialize in a certain type of Public Relations, whether it is company or policy based, as each area needs different types. This could be one of the main reasons why the definitions of Public Relations are so varied, as each company adopts is own strategies. The Public Relations strategies are so diverse, growing in number with each passing year with each media type. There is simply no adequate explanation to encompass all of its aspects and remain true in the future. Therefore, the only constant in...

Find Another Essay On Public relations defined

Defining Public Relations Essay

1301 words - 5 pages The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agency and publicity since these were major elements from which modern public relations grew (PRSA, Nd). Public relations is an effort to receive free news coverage in a

Defining Public Relations Essay

772 words - 3 pages The practice of what today is called public relations is less than 100 years old. Yet during its brief history, public relations has been defined in many different ways. The earliest definitions emphasized the roles of press agentry and publicity since these were major elements from which modern public relations grew. (Public Relations Society of America [PRSA], n.d.) Many definitions were quite lengthy, so much so that they tended to describe

Defining Public Relations

679 words - 3 pages Defining Public Relations (PR) is very difficult and has been a source of confusion between scholars and public relations practitioners alike. Public Relations deal with an extensive variety of methods and attitudes; therefore, not easily defined. Different individuals have different perceptions of what public relations are so the term public relations can be misunderstood or intentionally misinterpreted. This paper will define public relations

The definition of Public Relations

753 words - 3 pages same time providing a strong relationship to motivate ones view towards a particular organization or idea. The Public Relations Society of America (PRSA) has defined public relations as follows; "Public Relations helps an organization and it's public adept mutually to each other. The term Public Relations is a general term used to encompass the strategies involved in positively impacting an organization's public, which reciprocates by positively

Defining Public Relations - 805 words

805 words - 3 pages When people think of public relations or PR most often a person will think of a business that is in hot water; then they will visualize some company representative standing in front of a microphone trying to rectify the mess that is happening at the time. The thing that many people do not realize is that there is more to PR than this type of situation. Public relations has an impact on a business and should be specifically defined so that the

Defining Public Relations - 1009 words

1009 words - 4 pages between professionals and members among the public relations community. Public relations deal with a variety of methods and resources; therefore, the word is not easily defined. The vast amount of the perceptions as to the definition of public relations is so the term can easily be misunderstood. The correct definition of public relations is determined by the work being done regarding the targeted group. With time, the definitions of public

Employer/Employee Relationship

788 words - 3 pages public to have understanding for and goodwill toward a person, firm, or institution.” At a McGill University website, they defined public relations as “the management of relationships between an organization and its publics – groups who it depends on for its success.” Comparitively the definitions I found were not exactly alike but all were basically similar.The reason I believe many definiitions are listed is because public

Employer/Employee Relationship

811 words - 3 pages public to have understanding for and goodwill toward a person, firm, or institution.” At a McGill University website, they defined public relations as “the management of relationships between an organization and its publics – groups who it depends on for its success.” Comparitively the definitions I found were not exactly alike but all were basically similar.The reason I believe many definiitions are listed is because public

Defining Public Relations - 668 words

668 words - 3 pages source of contention between professionals and members among the public relations community. Public relations deal with a variety of methods and resources; therefore, the word is not easily defined. There are many perceptions of what public relations are so the term can easily be misunderstood. The correct definition of public relations is determined by the work being done regarding the targeted group. With time, the definitions of public relations

Definition of Public Relations

887 words - 4 pages public relations. This is by no means the opening of the gates to PR, telling everything that was asked. But it is what I believe the first true attempts at public relations, from which refinements were created into what we see today.Even with all of these dramatic definitions, I see that there is no one concrete definition for those two important words, public relations. The role of public relations was once defined by Edward L. Bernays, one of its

Public relations in society

1895 words - 8 pages definitions used to define this terminology. Culbertson (1996) defined international public relations as the focus of the "practice of public relations in an international or cross cultural context." He wrote that it requires the practice of public relations in at least four different realms; transnational economic transactions; intergovernmental relations; international organizations; and interactions among citizens of different nations. Another

Similar Essays

Defining Public Relations Definitions From 3 Sources.

888 words - 4 pages The question, "What is public relations?" is extremely difficult to define, and has concerned many public relations practitioners and scholars alike. Ask anybody, and more than likely the answers will be different. Public Relations (PR) deals with a broad range of attitudes and methods, therefore, it is not easily defined. Many communication scholars agree that definitions are inherently rhetorical and that the formations of definitions are

Defining Public Relations Essay 923 Words

923 words - 4 pages definition is based on a certain degree of experience, and the understanding is that for the most part, public relations are an important part of an overall job responsibility.If public relations were to be defined based on experience, certainly the definitions would vary from person to person. Then perhaps, the broader the experience, the more comprehensive a personal explanation may become. James Grunig sums up his extensive experience in his speech

Public Relation Paper

812 words - 3 pages defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agency and publicity since these were major elements from which modern public relations grew (PRSA, Nd). Public Relations (PR) is an effort to receive free news coverage in a publication, Web site, or broadcast program (Fabris, 2006). Publicity is news carried in the mass media about an organization and its products, policies, personnel

Defining Public Relations Essay 760 Words

760 words - 3 pages , the word is not easily defined. There are many perceptions of what public relations are so the term can be misunderstood. The correct definition of public relations is determined based on the work being done to the targeted group. With time, the definitions of public relations will continue to change in order to adapt and meet the needs of organizations.ConclusionIn conclusion, communication is essential concerning public relations come. Public