This website uses cookies to ensure you have the best experience. Learn more

Print Advertisement: Its Impact On The Popularity Of The Product

2214 words - 9 pages

With a new administration on hand, business is booming in the Philippines. However, having many business establishments is having competition in the market. Due to this, majority of these establishments invest for advertising. Print advertising is one of the most used types of advertising in the country. However, there is no study existing that determines how print advertisement affect on the product and its popularity specifically. Therefore, the focus of the paper is its impact on the popularity of the product it advertises. Random respondents were asked through surveys and statistical results were presented. Despite its low familiarity, the perception on the product that is based on the results of the study varies with different respondents. There is a diverse perception people have with product advertised in print. The result concluded that print advertising in the country still contributes to the popularity of the product.
Print Advertising has been one of the oldest means of product endorsements. For more than 400 years, it is able to become one of the most used types of advertisements. Originated from England, the first customer of print advertisement is the migration of the English to the United States. This timeline is dated to be the era when United States is still a colony of the English. Thus, this innovation in advertising was able to reach the U.S. through the newspapers printed with advertisement. (History of Advertising in Print Media, 2012)
The new type of advertising was immediately embraced by the Americans. By the time the 18th century is about to end, the streets of Philadelphia was hit with newspapers with print advertisements. It became a prominent mean of advertising. Its peak and worldwide expansion started on the 19th century and it is the start of its recognition in the advertising community. (History of Advertising in Print Media, 2012)
This paper was based on the study conducted by Stefan Hampel, Daniel Heinrich, and Colin Campbell in 2012. The study focused on researching the effectiveness of print advertisement using premium-print technologies and its impact on the consumer’s perception. The recent study was able to conclude that there is greater exclusivity and prestige being offered by prints that are created with premium-print compare to the conventional ones. It is also concluded that these premium-print ads create a difference on the consumer’s attitude toward an ad as well as its brand. It also invites people to buy the product willingly and it produces good results (Hampel, Heinrich, & Campbell, 2003).
` Every country has its own newspapers and magazines. Thus, it reasonable to conclude that print media is used in the whole world. It is one of the most used and most diverse type of advertising. It is scattered which implies that print advertisements are found at most everywhere. From the daily newspapers, magazines, enormous billboards, and even on the daily transit people take, print ad...

Find Another Essay On Print Advertisement: Its Impact on the Popularity of the Product

The League Of Nations And Its Impact On World Peace

833 words - 3 pages . The League of Nations and its impact on world peace John James Mrs. Hippe History March 7, 1996 Bibliography: Mothner, Ira. Woodrow Wilson, Champion of Peace. New York Watts Inc., 1969 Mason, Lorna; Garcia, Jesus; Powell, Frances; Risinger, Fredrick. America's Past and Promise. Boston McDougal Littell, 1995 Albright, Madeleine. "America and the League of Nations, Lessons for Today" Speech United States Department of State 1994 McNally, Rand. Atlas of World History. New York Reed International Books Limited, 1992 Microsoft. "The League of Nations." Excarta 95. 1995

The Abortion Act of 1969 and Its Impact on Society

1610 words - 7 pages a growing agreement surrounding moral and legal status of abortions. Furthermore, the goal of this essay will examine how the Abortion Act of 1969 has changed over time and its impact on society. To accomplish this, first I will discuss the history of the abortion act focusing on Henery Morgentaler. Second, I will explore the court battles that have helped to legalize abortions, including Tremblay v. Daigle and Roe v. Wade. Finally, I will study

Stress: its Impact on Pain and the use of Tapping

627 words - 3 pages to suffer, and so will your body. Most people are on board with the mind-body connection. Wrapping your brain around the possibility that psychological issues are at the root of pain is not an easy leap for many. Symptoms are the way our bodies speak to us, so we need to listen up! One of the biggest draws of EFT (or Tapping), is that it works so well on physical pain.... and beginners can often have tangible proof that it works right away

The role of Mentor and its impact on nursing

1857 words - 7 pages . I checked in on this fellow a couple of times as I bumped into him around the hospital. He was doing well and made it off of orientation. He had improved his sleep patterns and this had improved his ability to manage stress. He explained that his wife was proud to tell people that her husband worked in a specialty area. Over all, he was able to make it through his first year as a nurse. I was very happy to be able to help this young man. He was

Investigating How the Presentation of an Advertisement Target Its Audience

1511 words - 6 pages Investigating How the Presentation of an Advertisement Target Its Audience Advertisements are basically a way of communicating with the consumer. Companies thrive on the effectiveness of their advertisements as they need to be attractive in order to entice the public into reading them thus enticing them into buying a product. In advertisements, companies always make their product sound phenomenal and make it out to be the

The Popularity Of The Net

719 words - 3 pages chat rooms, the effect of just sparking up a short conversation, might lead to a life-long friendship. You and your partner Communication and socialization through Internet is vital to its popularity. The simple usage of the e-mail attracts many people to communicate through the Internet. It is fast, reliable, and free at certain places. Should you want to send a love letter to your girlfriend or boyfriend, at two o'clock in the morning, do so

The Decline of Print News

1373 words - 6 pages allowing discussions and in some cases providing the email addresses of reporters and editors . The combination of infotainment, interactivity, information along with being able to package news stories together with other related articles, graphs and videos gives readers more context gains more popularity due to its ‘entertaining’ quotient. The above infographic depicts just how much of an impact the internet and social media has on journalism

The Late Age of Print

792 words - 3 pages recreated digitally, and while the status of the printed books has changed that does not mean it is on its way out. The eBook is undoubtedly more convenient and the ability to carry a library in your pocket is astonishing, but that availability is not significant enough to convince long time bibliophiles to compromise their reading experience as they have come to know and love. Printed books have an experience, an impression, which a digital file simply

Avation and Its Impact on the Environmen

827 words - 4 pages Noise The noise of Aircrafts was historically a major environmental issue for the airline. It is still high on the agenda of public concern. Noise disturbance has a variety of difficult issues to assess because it is open for self- reactions. Its impact is not one permanently on the actual environment, but it can have many effects on the people living in the area of the airport, including: interference in communication, sleep disturbance, and

The Increasing Popularity of Yoga

5010 words - 20 pages The Increasing Popularity of Yoga With an increasing trend in western culture toward the use of alternative therapies, yoga is emerging as a primary means for achievement of both physiological and psychological wellness. Traditional yoga utilizes a combination of both physical and spiritual methods for faciliatation of self-improvement. The origin of yoga has not been clearly identified, however archeaological evidence suggests its

The Popularity of Soap Operas

5119 words - 20 pages successfully holds the interest of its viewers. "The pleasure for women viewers of patriarchal soaps is the demonstration that male power, challenged on the one hand by moral questioning and on the other by the women's refusal to be controlled, can never be fully or unproblematically asserted" (Geraghty, 1991: 74). Soaps provide an outlet for feminine anger in acknowledging women's contradictory impulses. Men take on static

Similar Essays

Learning Team Meeting Three Assignment D. Describe The Pace At Which Your Product Will Move Through The Product Life Cycle And The Factors That Will Impact Its Movement

2145 words - 9 pages , advertising on the Internet offers potential benefits that are not available through traditional advertising media. Toyota Corporation has established its own Internet page that provides consumer product information as well as display of its products. The Internet is a powerful tool that large organizations use to connect with consumers. It offers text information as well as pictures, video and audio. There are rules and guidelines that must be

The Impact Of Electronic Media And The Internet On Print Media

1570 words - 6 pages The Impact of Electronic Media and the Internet on Print Media New technology has developed rapidly since the birth of the internet, and it continues to expand and evolve affecting many domains, especially the print media. This essay will investigate the influence and impact of current technology of the electronic media and World Wide Web on print media, and how future developments in technology will affect the future direction of the

Examine The Use Of Stereotyping In An Example Of Visual Or Print Media, To Evaluate If Stereotypes Impact On People

1031 words - 4 pages typically white, desperately thin, and tailored to be the perfect woman. The representation of women on the print and the visual media mostly tend to be stereotypical, in terms of societal expectations (REFERENCE) One such magazine that represents women in a stereotypical manner is called Nuts. Claiming to be United Kingdom’s no.1 lad magazine. This magazine gives its targeted readers a weekly fix of gadgets, a page is dedicated to the latest

The Popularity Of Advertising Essay

2183 words - 9 pages The Popularity of Advertising Advertising is increasing so quickly that it has become unavoidable. Where-ever you go, you can find advertising. For example, it can be found on Trains, Buses, Buildings, Newspapers, Television and even on the side of Football pitches. Advertising also uses a lot of methods, such as Celebrity endorsement, Exotic places, Humour, Catchy slogans and Sex. Advertising has to be strictly