Problem Solution: Best Snacks Inc Creativity, Innovation, And Organizational Design

1861 words - 7 pages

Problem Solution: Best PAGE \* MERGEFORMAT 1 Problem Solution: Best PAGE \* MERGEFORMAT 5
Running head: PROBLEM SOLUTION: BEST SNACKS INC.Problem Solution: Best Snacks Inc.Creativity, Innovation, and Organizational Design Problem Solution: Best Snacks Inc.Best Snacks Inc. has set a goal to be a leader in the snack food industry, to reach this goal, they will be faced with restructuring in how they develop new products, economic demands and their customers. Within this restructuring, several options and plans are available to make this happen.Describe the SituationIssue and Opportunity IdentificationBest Snacks sales are on a steady decline, they are looking to change so they can continue to compete and prosper in the snack food industry. Elizabeth Fairchild is looking to help the company to become more innovative in developing new products, to expand their consumer base and markets, while increasing profits. In order for communications to improve between the executive team and employees, Best Snacks has implemented a plan to include all executive team members in strategy planning and decision-making processes and get the information out to the employees right away. According to McShane and Von Glinow (2004, p. 324), "Effective communication is vital to all organizations because it coordinates employees, fulfills employee needs, supports knowledge management, and improves decision making."Stakeholder Perspectives/Ethical DilemmasEach stakeholder has their own belief and values when it comes to the welfare of the company. The shareholders, customers, employees, and Executive Management Team are willing to invest a substantial amount of interest to accomplish the success of the company. The Executive Management Team and the stakeholders want to make sure their main interest is the history of Best Snack's market shares, operating profit, innovation, stock performance, profitability, and return of investment will continue in the manner of achieving success.Frame the "Right" ProblemBest Snacks will become a leading contender in the snack food industry by developing the most creative innovative products the market has seen in years that will be price competitive and affordable by all.Describe the "End-State" VisionTo keep Best Snacks in the top competitive positions as an innovative organization, the company will need to be able to analyze, develop, and recommend creativity and innovation solutions. In order to succeed in reaching their end-state vision, Best Snacks must concentrate on the issues and benefit from on the opportunities identified in Table 1, while considering their stakeholders in Table 2.Identify the Alternatives and Benchmarking ValidationProgress within any organization can only happened when management is willing to allow creative thinking skills to elevate the company to the next level. The executive main objective is to obtain a culture that promotes creativity, experimentation, inspiration, and innovation on a continual basis...

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