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Product Assesmentpc Essay

1525 words - 6 pages

Product AssessmentProduct AssessmentChoose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should be marked for "obsolesces".Discuss this product or service in terms of its current target demographics using U.S. Census Data.The product that I would mark for "obsolesces" would be the personal computer or the PC. Sales for the PC were down 14% over the last quarter, the largest in history. (Oremus, 2013) The big three manufacturers of the PC all experienced a drop in sales. The reason being when a new version of Windows is released, sales for the PC increase. However, with Windows 8, the redesign was not easy to grasp. The new Windows 8 made such a negative impact that customers were reluctant to purchase a new PC. (Oremus, 2013)The target market that used desktop computers were the workplace, schools, libraries and in households by adults and children. Data from the U. S. Census Bureau shows that over 71% of children had use of a computer and 40% of all working adults use computers on their jobs. Robert Kominski of the U.S. Census data, states that children have more access to a computer at school than at home. (Kominski, 1989) Research data for children, ages 3 to 17 shows computer usage rose from 30% in 1984 to 75% in 2010. Data for 3 to 5 year olds computer usage rose from 8% in 1984 up to 38% in 2010. Statistics show that in 1984, white children were twice as likely as blacks and Hispanics, to own a computer. The reason was that white households were more likely to have higher paying jobs than black and Hispanic households were. The level of computer usage by adults has also risen over the past years. Adults between the ages of 25-44 usage rates were high, but children and teenagers became more involved with games and technology. Among the adults 65 and up statistics show that computer usage has dropped drastically. Therefore, there is a significant difference from when computers first started until now between the usage of adults and the usage of children with computers. (Child trend, 2010)Determine why you believe the product or service is declining in popularity. Be sure to include information on social, demographic, and ethnic markets; economic and technological factors; political and legal factors; and competitive factors.In 2007, the introduction of Apples iPhone set the standards for the smartphone. In 2008, Apple launched the App Store, allowing customers to acquire applications/software. In 2010, the iPad followed by tablets, marked the demise of the PC. The biggest problem with Apple products is price, making the iPad/tablet out of reach for the majority of customers. (Apple Inc., 2013) Until other manufacturers entered, the market there was not any competition for Apple products. Samsung, Apples rival introduced the Android smartphone priced well below Apples iPad and causing Apple...

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