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Product Innovation On Internet Time Swatch

1143 words - 5 pages

SWATCHSwatch as developed "Internet Time"minute 16.4 seconds. Internet time is displayed by @ and three digits, ranging from @000 to @999. .. It divided the virtual and real day into 1,000 "Beats". The internet day starts at midnight(winter time) in Biel, Switzerland, the home of swatch. No more time zones, no more borders, no geographical differences. One world-one timeOne swatch beat is equivalent of 1 minute 26.4 seconds. That means that noon in the old time system is the equivalent of @500 beats.Their pitch:Swatch has created a new universal time. The 24 hours of a day are divided into 1000 beats: 1 beat = 1The thinking is that world can get together on the internet and not have to calculate the zones."It's a clever idea," says U.S. software developer Peter Bernard (CNN February 25), 2004. "I mean we have developers in London and Geneva, and I guess it could come in handy if I wanted to call them at a certain time and not wake them up or something."Swatch sells a watch that tells "Internet Time".Bernard was very impressed enough to shell out $80 for Swatch's new Internet Beat watch.But wait a second. Er...beat. Don't we already have a universal time standard, known as Greenwhich Mean time? But hardly anyone uses GMT outside professional contexts. That's why MIT (Nicholas Negroprone), one of the fathers of the Internet, is backing the "beat"."This is just the beginning, the beginning of understanding that cyber space has no limits and no boundaries.Swatch says it had 40 million hits on its Internet Time home page in December 1999, and and 30,000 downlaods of free fostware that lets you count Internet beats on your desk top.The reaction on the streets: Some love it, others think it's just plain cuckoo. Others on the street questioned the usefulness of the new time in their personal lives,"So is Internet Time" ready for prime time? For Yarn Gamard, Swatch president and CEO, such a question is slightly beside the point."We are trying to provke the world in the third millennium", Gamard saus. "Why we need it" It's because there was something missing there"Perhaps in time, the Inernet Beat will be replaced or forgotten. But it has already caused a lot of people to rethink something fundamental. The internet has a way of doing that.Article from CNN - February 25, 1999.In order for swatch to succeed:For the concept to succeed, swatch would have to win the endorsement of a worldwide body of standard-keepers, whose efforts are coordinated by the Bureau International des Poids et Measures (BIPM) in Serves, France."They'd have to do a lot of conniving of an awful lot of people....Any advantahes of this proposal whould have to outweigh the huge cost of conversion, because it's make every time pece in the world obsolete," said Collier Smith, a spokeman for the National Institute of Standards and Technology, the organization that maintains time and measurement standards in the United States and also represent the natin BIPM. "You have to go and change, at...

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