This website uses cookies to ensure you have the best experience. Learn more

Product Portfolio Analysis And Strategy Change Proposal

855 words - 4 pages

Because of the recent decline in product quality and problems successfully developing and delivering products, IRSC BAS is in need of a change. This proposal seeks to provide a strategy to align our products and services with our organizational goals based on an analysis of our product offerings. Part of our new strategy involves eliminating obsolete or unprofitable products in order to allow greater opportunities for innovation. The rest of the strategy focuses on remaining customer centered, partly through dedication to producing only technology which the customer truly needs.
Some conclusions in this proposal rely on the determination of the lifecycle stage of the product category. ...view middle of the document...

However, the need for networks in homes and businesses continues to grow, especially as consumers and business owners seek greater connectivity and mobility. Because of this, we should focus on producing networking products that contain all of the features and convenience that consumers need, particularly in the form of performance, adaptability, security, and ease-of-use.
Our printer sales have seen steady decline. Mobile devices are replacing the need for consumers to print in order to share. Printer usage in business settings is declining as well thanks to tablets and the cloud. Consumer reaction to planned obsolescence, as well as concerns for sustainability and environmental-friendliness should be met with more durable products and dedication to service (Cooper, 2004). Printer usage is still a necessity for many reasons, such as legal compliance. Therefore we should limit our printer development a very few models which are versatile, environmentally friendly, long-lived workhorses.
Desktop computers are in their decline due to falling sales in increasing difficulty in maintaining profitability. Individual consumers are seeking great mobility, while business consumers demand customization based on their specific needs (Burrow & Kleindl, 2008). It is

time to stop producing desktops, and replace them with a selection of laptops which both consumers and businesses find appealing.
Mobile Devices
Mobile devices are experiencing growth. We should continue our efforts to remain innovative in this area. Versatile tablets should be the focus of this product category. We should pay particular attention to features and peripherals that benefit our business clients, such as credit card readers and compatibility.
Strategy Change
Our new strategy should...

Find Another Essay On Product Portfolio Analysis and Strategy Change Proposal

Dissertation Proposal of An Analysis of the Strategies and Effort of Product Placement in Movies

2115 words - 8 pages Analysis of the Strategies and Effort of Product Placement in MoviesObject of analysisThe term of "product placement" is not a new concept, it has occurred in the 1920s and early 1930s(Balasubramanian, Karrh, and Patwardhan, 2006, pp115,116). According to Gupta and Gould(in Wenner, 2004, p103), product placement involves use of the certain brand or item's name, packaging, signage or other trademark in television or movies, with which to promote

Strategy Book Reviews and Five Product Strategy Plans

1370 words - 6 pages Strategy Book Reviews and Five Product Strategy Plans The goal of this paper is to provide key insights and concepts from three strategy books and then begin the strategy planning process for five different products. The three books shy away from advocating old school Porter’s concepts and instead recommend strategic innovation since modern market environments are dynamic. Book 1: Thinkers 50 Strategy Crainer and Dearlove (2014) discuss

Change in Leadership and Strategy

654 words - 3 pages performance (pressing for change). This is where strategy becomes the wheel driven by a leader (change agent). Pasmore W. (2009) in his article, defined leadership as a culture defined by the collective actions and skills of formal and informal leaders, working together to influence organizational success. Firstly, every eye must be on the same ball and there must be collective actions towards getting that that same ball (achieving the same goals

Product Life Cycle and New Product Pricing and Mix Product Pricing Strategy

1676 words - 7 pages Orange is very huge which aiming to establish branding and quality of product in this stage. It's unlikely to have profit at this stage, it's only a stage to testing the market.Companies may choose market skimming as the pricing strategy of the product in order to recover the huge development cost. Or they may choose market penetration in order to build up market share. At the very beginning stage of introduction of 3G mobiles, Orange wanted to

Business Change and Development proposal - CIC - Assignment

3241 words - 13 pages organization’s effectiveness of its performance by conducting this change proposal. The issues were identified by applying data collection and feedback cycle. As change agents we conduct methods such as questionnaires, interviews, observations unobtrusively, and even through with the shortage of time that we acquired we still managed to keep information that we gathered as objective as possible. Resistance was expected, however due to the reason this

Issue Analysis and Policy Proposal

3736 words - 15 pages , but with better administration ease will have the priority. 4. Policy viability: The policy option has to have a chance to be implemented and not turned down by strong opposition. POSSIBLE POLICY OPTIONS Based on the research analysis conducted by various government bodies and data presented by government and non-government agencies, I have generated several policy options that will consider for implementation. These policy options are designed

Key Issues Relative to Portfolio Analysis and Investment

1777 words - 7 pages AbstractThis essay is concerned with understanding the key issues relative to portfolio analysis and investment. The scope of this essay will be limited to the U. S. Stock markets only. This essay will be built upon extant portfolio theory and will discuss different types of risks that investors might face and how they go about managing such risks. Under consideration will be topics such as efficient frontier and optimal portfolios as well as

Sasfin Strategy Analysis and Recommendation

3819 words - 15 pages A strategy that is aligned to the external and internal environment of an organization will over time enhance the organization's value. It is therefore imperative that organizations develop a good understanding of the business landscape in which they operate before putting together a strategic plan for the business.The first step in analyzing the business landscape will be to look at all aspects and stakeholders that play a role in the industry

Option 3 – Green Product Design and Marketing Develop a 'green' product idea and devise an appropriate marketing strategy

2738 words - 11 pages cooker does not work on cloudy days or at night and many people will not see this as convenient.•People do not really know the product, therefore due to a lack of awareness it will be difficult to change the perception and habits of people to use the solar cooker.4.0 PEST analysis of MauritiusThe PEST analysis is the evaluation that a company does before introducing a product in a country and it comprises of the politico-legal, economical

Rapid and Continuous Flow of New Product in Hong Kong Fashion Industry through Quick Response Strategy

1222 words - 5 pages experimental store being opened in Regent Street London, and currently change their store’s apparels within only 15 days. As a result, they are one of the world leading fashion trendsetters in the current time (HBS, 2010). The first initiator of QR strategy in the US Textiles ad Apparel Supply Chain is a company named Milliken. This company tested the effectiveness of QR strategy and the results were incredible: decreased lead-times and a saved 25% of

The Distribution Strategy of the Product in the UK Market and Types of Distribution Channels Utilized

1599 words - 6 pages The distribution strategy of the product in the UK market and types of distribution channels utilized.Distribution is defined as: "involves company logistics and marketing activities concerned with making and distributing the finished product to customers" (Kotler et al 2007, p106). Distribution simply refers to how you will sell your products to your customers. Depending on what product you are selling will directly influence how you distribute

Similar Essays

Clorox Portfolio Analysis: Marketing Strategy

1144 words - 5 pages strategic acquisitions Expand in product diversification Cost-Differentiation Strategy Clorox could implement a strategy which benefits the company in the form of a combination of low cost and product differentiation. The company is already working on cost cutting strategy but by adopting this strategy it can provide differentiated products to its customers by producing them on low cost. Through cost-differentiation strategy the company can

Portfolio Analysis And Investment

984 words - 4 pages Portfolio Analysis and Investment This assignment is concerned with your understanding of the key issues relative to portfolio analysis and investment. In completing this assignment you are to limit your scope to the US stock markets only. Use the Cybrary, the Internet, and course resources to write a 2-page essay which you will use with new clients of your financial planning business which addresses the following issues and/or practices

Strategy, Process, Product, And Services Essay

4190 words - 17 pages Overall introductionThe car industry represents an oligopolistic type of market with differentiated product features, unrestricted but hard to force entry barriers, strong competition and a few dominant firms that hold most of the market share.External analysis:'Business organisations differ in many ways, but they also have a common feature for example transformation of inputs into outputs. This transformation process takes place against a

Strategy, Change And Innovation Essay

2439 words - 10 pages Strategy, change and innovationWe are told by writers on strategy that we should keep the environment under constant review. Form the point of view of strategic management, what is the practical use of knowing what is going on in the environment? Can environmental scanning tools be distinguished in terms of ( a ) the information they provide and( b ) the use that can be made of that information, and which tools would you use in what