Products/Services Essay

682 words - 3 pages

JetBlue airways are welcoming, low-priced, low-fare airline committed to providing value and quality service and products to their customers.(put this in product and service ) JetBlue Airways Corporation is one of the largest airways company in North America. JetBlue is also ranked Highest in Customer Satisfaction among Low Cost Carriers in North America achieving eighth straight time in year. Let’s talk about the foundation and establishment of JetBlue. JetBlue was first incorporated in Delaware in August 1998. David Neeleman founded the company in 1999 under the name “New Air.” When the Neeleman established company he decided to compete with Southwest Airlines and provide low cost fairs to their customers. Neeleman and his other executive members were happy to see the progress of the company by giving low fare cost. Neeleman was awarded the takeoff/landing slots at JFK airport in August of the same year he established the company. Neeleman’s first biggest achievement came in during the saddest year of America September 11, 2001. During that time all the airline companies were going through lost but only JetBlue airlines has profitable year. JetBlue was growing profit from the first year they started their planes. JetBlue also went above their competitor Southwest Airlines and Delta Air Lines. The downfall for Neeleman came in February 2006 when his company announced first ever lost since going in public in 2002. In 2002 JetBlue started live TV in their planes by installing screen in back of every seat. After the loss in previous year JetBlue was back in growth profit in year 2007 and also announced JetBlue Customer Bills of Rights the first ever in air line industry.
Currently JetBlue is serving over 60 destinations in 22 states including Puerto Rico, Mexico and other major US cities. JetBlue is in business since last 13 years and Neeleman’s word are still true because JetBlue proved that high-quality air line tied with low fares will attract a strong and loyal market.

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