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Project Management Strategy. Essay

8631 words - 35 pages

Krispy Kreme Doughnuts, Inc.July 21,2003.Business Plan Group # 3This document contains confidential and proprietaryInformation belonging exclusively to Krispy Kreme Doughnuts, Inc.Scott A. LivengoodChief Executive OfficerKrispy Kreme Doughnut CorporationPO Box 83Winston-Salem, NC 27103or 1-800-4KRISPY (1-800-457-4779)This is a business plan. It does not imply an offering of Securities.Krispy Kreme Doughnuts370 Knollwood StreetWinston-Salem, North Carolina 27103July 21, 2003.Mr. DrostVista Monte International Inc.4582 Star ParkwayWinston-Salem, NC 27103Dear Mr. Drost:I am currently seeking an investor for my company. You were referred to us with great accommodations through our regular business relationships. Based on your interest in successful franchise based companies, I believe the business plan for Krispy Kreme Doughnuts may be of interest to you.Krispy Kreme Doughnuts is the leader in the doughnut making industry. Our mission is to provide quality doughnuts and beverages at competitive prices. We have targeted local communities and prime retail locations. We also have a strong management team and Board of Directors, including Mr. John E. Tate, our Chief Operating Officer CIO Frank Hood.We are seeking a credit line in the range of $10 million and $25 million to assist Krispy Kreme Doughnuts in financing its future projects, employee training and research & development programs.Thank you for your consideration and interest in Krispy Kreme Doughnuts. I will telephone in approximately in two weeks to answer any questions and provide additional information if needed. If you complete your review and would like to discuss matters sooner, please contact me at your best convenience.Sincerely,Scott A. LivengoodPresident and CEONon-Disclosure AgreementThe undersigned acknowledges that Krispy Kreme Doughnuts has furnished to the undersigned potential Investor ("Investor") certain proprietary data ("Confidential Information") relating to the business affairs and operations of Krispy Kreme Doughnuts for study and evaluation by Investor for possibly investing in Krispy Kreme Doughnuts. It is acknowledged by Investor that the information provided by Krispy Kreme Doughnuts is confidential; therefore, Investor agrees not to disclose it and not to disclose that any discussions or contracts with the Krispy Kreme Doughnuts have occurred or are intended, other than as provided for in the following paragraph.It is acknowledged by Investor that information to be furnished is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by Investor, except as provided in this agreement, may cause serious harm or damage to Krispy Kreme Doughnuts , and its owners and officers. Therefore, Investor agrees that Investor will not use the information furnished for any purpose other than as stated above, and agrees that Investor will not either directly or indirectly by agent,...

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