Media law and ethics is the regulations and moral standards of media to the
society. This covers journalism activities, entertainment media and the
constitutional rights of media. It controls media against inciting, defaming,
innuendos among other unethical
Acts. In this report, we are going to talk about “protecting one’s intellectual property”
and “Trademark Act ”
Recently, there had been multiple cases involving the infringement of
intellectual property rights which are often confusing and has lead to debates
in the process. It also involves stealing and duplicating the ideas from the
original source. One such example is the use of smartphone apps. With the
introduction of ...view middle of the document...
The first laws is the patent. Patent are
rights that granted to the owner for protecting his/her work from being misuse by others such
as make, use, import and sell the work without the permission of the owner. It will be
protected for 20 years with annual payment of renewal fees once it is granted. Register for
patent will allow not only to protect the work from getting stolen by others also help to raise
fund for the business. To be qualify for patent, the ideas should be new where no one knows
about it and the owners should not tell others about the ideas until the patent was granted,
the ideas also must be an improvement in the existing products, the ideas should be applied
in industry. If ideas that are about human and animal treatment by surgery or therapy and
encourage violence, immoral or anti-social would not be granted patent even it meet the
requirement of patent. The second law is trademark. Trademark is use to differentiate items
from other company. Trademark was represented by the company logo or signature.
Company can protect its brand and not allowing others to use its name and logo if the
company has register the trademark. A trademark can last long as long as the company
renew it every 10 years. A register trademark was a form of IP, the company can licence and
assign to others in his own will. Letters, words, names, signatures, labels, devices, tickets,
colours, shapes and any mixture of the following element can register as a trademark
however the mark should be different from other company that sells the same goods or
service and special. ® and ™ sign can be use beside the mark when the company has
register the trademark. However ™ sign does not mean that the company has register the
trademark. The third law is registered design. Registered design are used mainly to protect
the external feature of a design that are used for industry. We can register our design to
protect it from being use without the permission of us and help to protect our market share.
The design should not be known by others and the design should be having a practical
purpose or use by industrial method to meet the requirement of registered design.
The fourth law is plant varieties protection. It is use to protect the ownership of the plant
varieties that a person has discovered. It last for 25 years if the annual fees was pay and the
plant varieties is a personal property. A person can sell the plants and prevent others to use
the plant varieties without the permission of the owner when register for the plant varieties
protection. The plant should not be sold or known by others, the plant should be different for
other plants, uniformity; and stability. It must also be given a suitable denomination to meet
the requirement of the law. The fifth law is copyright. Novels, computer programmes, plays,
sheet music and paintings are under the protection of copyright where owner are able to do
anything...
