During the 1984 election, Ronald Reagan is up for re-election as President of the United States of America (U.S.A.). With the expert help of the Tuesday Team, Reagan uses rhetorical and persuasive techniques to persuade his target audience to vote for him.
Ronald Reagan appeals to a minority audience throughout his campaign in the 1984 election. In the “Statue of Liberty” advertisement, the images of workers, that are young, old, and different races, all working to create the Statue of Liberty (Tuesday Team, 1984g). Continually, this image of hard working Americans is repeated in “Inflation,” this is backed up with the narrator stating that “Americans are working again,” we are all “rolling-up our sleeves” together making America better as workers (Tuesday Team, 1984c). Furthermore, the happy images of children helps to establish Reagan's efforts to appease minorities. The joyful, and the multiple different races of children is displayed as Reagan's speaks about we as Americans must stick together for our country to prosper (Tuesday Team, 1984c). Thus, Tuesday Team uses images of a flag burning to evoke soldiers in “Foreign Policy (1984b). The image of a burning flag is used to capture the attention of anyone whom cares for the country, moreover, Tuesday Team’s uses images of soldiers riding down a dusty road to an unknown location leaves the mind to wander about where they are going and what might happen to them (1894b). Regan counters this with stating that “America’s best days” and here because of him, which appeals to the soldiers (Tuesday Team 1984b). Thus, Reagan aims for the minorities during his campaign.
Further, Reagan claims to having made American life better. Narrator states that the inflations was brought down due to Reagan's amazing work as president, so, “before you go to vote on November sixth,” rethink who is working towards the greater good (Tuesday Team, 1984b). Likewise, during the 1984a campaign, the Cold War was an issue America was facing against Soviet Russia, and many people were uneasy with what to do with the issue, therefore, Reagan tries to appease them with a proclaim for peace between both countries (Tuesday Team). Chiefly, Regan explains that since he had taken office he was capable of making America a “Prouder, Better, Stronger” place (Tuesday team, 1984e). The narrator backs the statement with statistics which explain that since Reagan has taken office there has been an increase in workers, a decrease in prices and inflation, and an increase in happiness in the American people (Tuesday Team, 1984e). In the end, Regan makes his claim of making American life better, through his facts.
Thus, Regan is able to support his claims with evidence during his presidency. The explicit information provided by the Tuesday Team in “Supermarket” explains that during Reagan's term he was able to remove anywhere from 20 cents to more than a dollar off of prices (1984b). In order to help relieve some worry about the Cold War,...