Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Public broadcasting was birthed, was to ensure that there is a medium where every voice had a platform. The goal was to ensure that citizens have access to information is essential in balancing the nation. Taras (2001) borrows a quote from Lowe and Juart (2005), who sate that public broadcasting “is to build social capital by “bridging” “bonding” and “witnessing”, but most of all by treating audience members as citizens rather than as consumers” (lowe & jauert, 2005).
Canada holds the same beliefs about pubic broadcasting as Lowe & Jauert (2005). As a nation that is not only democratic but multicultural and diverse, media influence plays a major role in bringing together and shaping the Canadian society. However in the recent years, it seems as though the Canadian government has forgotten the importance of public broadcasting (Taras, 2001, p.4). The question then becomes do we need a public broadcaster to enhance democracy? The answer is yes. Public broadcasting is needed to enhance democracy in Canada because our society depends heavily on media influence and this influence has increased over the years, it is a platform for Canadian culture to be represented in the media and it ensures that Canadians receive rich unbiased information.
THE CANADIAN SOCIETY IS INFLUENCED HEAVILY BY THE MEDIA
One of the major reasons that Canada needs public broadcasters to enhance democracy is because Canadians are heavily influenced by the media. One of the arguments against this notion is that Canada as a nation has been able to retain democracy before the introduction of media, according to Attallah (2008) there is no need for public broadcasting because democracy was able to thrive prior to the introduction of media (p.1). Attallah, however, has neglected the fact that the Canadian society like every other active society is forever evolving and changing. As we move into an era where the media plays a major role, it is...