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Public Relation Campaign Final Paper

2401 words - 10 pages

La empresa de Riordan Manufacturing es una empresa especializada en la creación de piezas de plástico a petición. Tiene un grupo selectos de empresas que continuamente solicitan sus servicios, haciendo sus productos altamente costosos. La percepción pública de la empresa es una de calidad a alto costo, esta asociación la hace menos atractiva a empresas de mediano y bajo nivel económico. Esta es la percepción que la empresa quiere eliminar de la mente de los pequeños y medianos empresarios, para lograr expandir la cantidad de clientes que soliciten los nuevos servicios de piezas de plástico reciclables.Riordan actualmente tiene como objetivo la venta de piezas de plástico orientada a las necesidades de grandes empresas o cadenas, restándole importancia a las necesidades de las medianas y pequeñas empresas. La empresa tiene como objetivo, el llegar a cubrir las necesidades de los medianos y pequeños empresarios. Los esfuerzos de relaciones públicas van enfocados a ese sector empresarial, además de motivar al público general a auspiciar a los establecimientos que sean parte de esta nueva iniciativa. Esta nueva iniciativa, que Riordan quiere implementar, es una de carácter ecología. La empresa implementara un nuevo servicio de venta de equipos creados con material reciclable, logrando de este modo acortar gastos en materiales, haciéndose más accesibles al público empresarial deseado en la campana.El ámbito ético es uno de suma importancia. Es la ética empresarial la clave del éxito de toda relación pública. Riordan es una empresa de carácter serio y profesional, en donde la ética es utilizada en todo momento. Este tipo de pensamiento empresarial es el que se utiliza en la toma de todo tipo de decisión. Debido a esto la empresa ha decidido tomar la iniciativa de convertirse en una empresa accesible a todo tipo de empresario además, de crear conciencia de que sus productos no sean fuente principal de contaminación en los sectores o lugares que sean vendidos.La campaña de RP es un esfuerzo que involucrará varios departamentos dentro de la empresa. Uno de los principales copartícipes es el departamento de mercadeo y promoción. Estos departamentos en conjunto con el de RP serán los principales responsables del éxito de la implementación del nuevo servicio de la empresa. La información sobre las ventas y el tipo de promociones que se utilizarán en un futuro son herramientas que el relacionista público utilizará para determinar las posibilidades del éxito que la campaña podría tener; investigando si realmente existe la necesidad e interés de las pequeñas y medianas empresas de utilizar los nuevos servicios. Este mismo...

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