This website uses cookies to ensure you have the best experience. Learn more

Public Relations Essay

1217 words - 5 pages

[Writer Name]

Public Relations

Introduction

Public Relations often defined by some of its observable techniques and tactics such as publicity in a newspaper, a television interview with an organization's spokesperson, or the appearance of a celebrity at a special event. Public relation is all about communicating. So whatever do you communicate, and to whom? What do you know? What is your field? You come to work every day, put in your time, read different publications, and stay in touch with current industry trends. All of such efforts you do for how you leverage this expertise at your public relation field.

Review

What people fail to understand is that, public relations a process involving subtle and far-reaching aspects, it includes research and analysis, policy formation, programming, communication and feed back from people. Public relation is management function that identifies, establishes and maintains mutually beneficial relationships between organization and the various publics on whom its success or failure depends. (Scott M Cutlip, Allen H Center and Glen M Broom in Feective Public Relations (sixth edition)

Analysis and Applications

Public relations activities are intentional, structured, planned, and serve the public interest. Public Relation is an effective tool that creates "corporate image" by building good relations with the company's various publics by obtaining favorable publicity, handling unfavorable rumors, stories and events. Public relation can have a strong and long lasting impact on public awareness at a much lower cost than advertising. The field of public relations has broadened far beyond working with mass media. Writing skills and knowledge of the media are vital but management training, logistics, and planning are crucial. Former newspaper researcher often fail at public relations because they don't perceive the work as more than writing news releases and don't understand different dimension of publics the public relations program should reach.

Someone once defined public relations as "doing good and getting credit for it." One area where this is especially true is in crisis management. If Company X facing a crisis situation and has develop a reputation for poor worker treatment, environmentally unsound practices, terrible customer service, it will be difficult for firm to recover from the crisis.

The goals of the communication process are to inform, persuade, motivate, or achieve mutual understanding. It may take form of news releases, news conferences, special events, brochures, speeches, posters, etc. these communication goals faces problems of inability to show effectiveness through contributions to the bottom line. It is also needed to understand the way of people process the information and possibly modify their attitudes, opinions, and actions.

James Grunig, professor of public relations at the University of Maryland, lists five possible...

Find Another Essay On Public Relations

Public Relations Essay

968 words - 4 pages Public relations as defined by Merriam-Webster dictionary (2011) is “the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution.” The use of public relations by government leaders is not a new management skill. In the United States public relation by government leaders is as old as the country itself. From the times of George Washington and Thomas Jefferson, there have been public

Public Relations Essay

901 words - 4 pages Good public relations are key to the success of any business. A company must strive to make it stand out in its particular field. The media can be a very effective public relations tool if it is used right. A twenty first century company is not only going to need the ability to please their customers, but to delight them. In order to accomplish this goal, employees need to understand who the company is, and what it stands for. Not only do they

Defining Public Relations

923 words - 4 pages When it comes to public relations there is no one definition, as people and groups vary in their understandings of the subject. A personal definition of public relations would be the duty of communicating with external offices for purposes that mainly relate to information and information exchange. It would require working with other people most of the time and may also be closely involved in selling products or services. This personal

Defining Public Relations

760 words - 3 pages Organizations today must understand the importance of public relations in order to for an organization to be in touch with society, and vice versa, to maintain a desired company image. Because the definition of public relations may be different from each source, trying to narrow down the wide variety of definitions to one that encompasses all that public relation has proven been a challenge over the decades. In this paper, I will give my own

What is Public Relations?

569 words - 2 pages PAGE PAGE 2 PR What is Public Relations?Erica ClarkMarketing 438May 15, 2007What is Public Relations?In this paper I will be giving several different definitions of Public Relations including my own interpretation. This paper will also examine why there are several different ways one could view PR.According to Wikipedia Public relations (PR) is: Building sustainable relations with all publics in order to create a positive brand image. There

Defining Public Relations

699 words - 3 pages There is no one true official definition of public relations by one entity. Public relations can be defined in many ways because society is ever-changing and ever-developing due to technologies. First there was the medium of radio to promote public relations, then there was television, and most recently the evolution of the internet. There have been many attempts to define public relations, and several hundred publicized definitions, three of

Defining Public Relations - 997 words

997 words - 4 pages Defining Public RelationsDefining Public Relations is very subjective. Type 'define public relations' into Google and you will get approximately 79 million results. Definitions can be as simple as: "The promotion and protection of a company's image," or as complex as defending the Presidents decision to keep US forces in Iraq. It is difficult to define public relations, because it encompasses a broad range of philosophies and techniques. By

Defining Public Relations - 1301 words

1301 words - 5 pages The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agency and publicity since these were major elements from which modern public relations grew (PRSA, Nd). Public relations is an effort to receive free news coverage in a

Public relations defined

850 words - 3 pages When thinking about Public Relations (PR) the first thing that comes to mind is publicity and communications. This report will attempt to define Public Relations based on a personal definition as well as from other outside sources. Public Relations is more complex than it appears. There area many different types of jobs associated with PR. Furthermore, each job title comes with a different job description. This report will also compare and

Defining Public Relations - 772 words

772 words - 3 pages The practice of what today is called public relations is less than 100 years old. Yet during its brief history, public relations has been defined in many different ways. The earliest definitions emphasized the roles of press agentry and publicity since these were major elements from which modern public relations grew. (Public Relations Society of America [PRSA], n.d.) Many definitions were quite lengthy, so much so that they tended to describe

Defining Public Relations - 818 words

818 words - 3 pages PAGE PAGE 4 PUBLIC RELATIONS Defining Public Relations PaperThis paper will define exactly what public relations means to me as well as three other different sources. There will be a comparison of all the definitions in this paper as well as a contrast. Everyone has there own thoughts as to what public relations means and deals with. However not everyone knows exactly how much goes into the public relations field. Another question that will be

Similar Essays

Public Relations Essay

718 words - 3 pages For any business to be successful it most be able to market itself to it's audience that it is trying to attract. Businesses spend billions of dollars each year on advertisements that they think would attract the clientèle that they are trying to reach. Every business has a marketing department that's sole job is to be able to market the business. These departments are responsible for the public relations with clients and consumers.One of

Public Relations Essay 1472 Words

1472 words - 6 pages Public Relations "Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends" - Scott Cutlip Public relations, byname PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be

Public Relations Essay 1048 Words

1048 words - 4 pages Robert I. Wakefield probably gives one of the best definitions of Public Relations when he stated, "All public relations should exist to preserve a consistent reputation and build relationships" (This is PR 1). This is a very broad and generic scope that does not necessarily infer any type of ethical behavior nor implies any sense of right or wrong with what is generally referred to as "spin. The bottom line for any company is to make a profit

Public Relations Essay

849 words - 3 pages Public relations are defined by several marketing dictionaries as being any form of communication that is primarily directed toward gaining public understanding and acceptance. In addition, it is suggested that it tends to deal with issues rather than specifically with products or services. The purpose of this paper is to examine public relation and the definitions which it symbolizes in relation to several organizations. Public relations uses