Public Relations And Democratic Communications Essay

3050 words - 12 pages

In modern society, the mass media is of central importance in informing, educating and entertaining the public through reflections of different aspects of the society, such as educational issue, economic circumstance and political affair. Benefiting from the development of new media technologies, the power of mass media to shape public perceptions on broad issues has been considerably strengthened by the achievements as a wider coverage of media audiences and the competence of instantaneous information transmission and updating. Besides the functions like entertainment and public service announcement, the mass media is also mainly used as an effective tool for the purpose of advocacy which includes advertising, marketing, propaganda, public relations and political communication. In particular, propaganda, which shoulders the task of creating and directing public opinion as a certain form of communication, can be regarded as one of the most important aspects of policy management that might affect people’s ordinary life easily and directly.

Referring to the behaviour of civil government which could be defined as the management of one specific political party, public image plays a vital role among different spheres of political affairs. For instance, the efficiency of a democratic government to deal with the regulation and governance of a nation, the protection of its citizens in their own rights, the preservation of its safety, prosperity and resources, the defense of its own sovereign rights against foreign control, the improvement of citizen morals could be tremendously influenced by the public image of the political party which is in charge of the government. Therefore, in order to maintain a public image which is not only magnificent for political parties but also organizations or high-profile people, such as social institutions and celebrities, the practice of promotional culture, consisting public relations and propaganda, has been concerned a very central part of social activities. Edward (2006) defines public relations as a product which is linked with economic and political circumstances and evolves the needs of broader environments, which provides an organization or individual exposure to the audience according to public interests. In addition, as the propulsion of the process of democracy, it is widely argued whether public relations enhances democratic communication in terms of the function of propaganda is to manipulate public opinion for certain desired intent or political propose. This essay will try to identify the definition of public relations and democracy, and then examine critically the arguments for and against the view that public relations enhances democratic communication.

Definitions of public relations and democracy
With the rise of promotional culture, public relations and propaganda strategies are now gradually becoming central concerns of various social subjects. One of the official definitions given by...

Find Another Essay On Public Relations and Democratic Communications

Public Relations and Corporate Reputation Essay

3326 words - 13 pages activities include working with the media, speaking at conferences, crisis communications, employee communication as well as social media engagement. The purpose of public relations is building rapport with customers, employees as well as investors or the general public. Public relations has a lot to contribute to how an organization is viewed in public. The interrelationship between public relations and reputation management As earlier stated

The Public Presidency Communications and Media

545 words - 3 pages In the chapter entitled “The Public Presidency Communications and Media,” Matthew Eshbaugh-soha argues that media coverage is extremely essential for presidential governance. However, it is challenging to control and adjust to serve presidential purposes, for it is driven by different motives. A president’s goal is to increase coverage surrounding him to obtain support for his policies, while the media wants to sell the best headlines to

Public Sphere and The Ideals of a Democratic Society

1235 words - 5 pages area where people could meet and freely discuss issues within society (Ironstone March 21, 2014). On the other hand, the emergence of communicative technologies ties in with the idea of communicative capitalism, which emphasizes that the market is the “site of democratic aspirations” (Dean 2005, p. 54). Using Nancy Fraser, Jürgen Habermas, and Jodi Dean’s ideas, this essay will argue that nor the public sphere or societies endless access to

Goals of Advertisment and Public Relations

1723 words - 7 pages assumption that most of these women are relatively well-off: (1) prefer to read newspapers targeted at them and more upscale sections of newspapers and magazines (2) use catalogs, 800 numbers and online forms for direct marketing (3) prefer broadcast media in some cases over print and direct media. Task Three However, to achieve these results a marketing communications mix must be selected from the following major elements: Advertising, Public

Public Relations and Strategic Marketing at BMW

2330 words - 9 pages Public Relations Opportunity Public Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the

The Relationship Between Public Relations Professionals and Journalism

1803 words - 8 pages Understanding the relationship between public relations professionals and journalists is of imperative vitality to drilling successful media relations. The extent of the relationship will be investigated to gauge discernments of the relationship for both journalists and public relations professionals. There has been little change in the relationship between public relations professionals and journalists in the course of recent years, and the

Third-Person Effect in Public Relations and Social Comparison Theory

630 words - 3 pages McKenna Miller COMM 3050 Hyun Soon Park and Charles T. Salmon, Third-Person Effect in Public Relations Thesis: The study examines third-person effects in a news release, which could be different from other media content already studied. “This study explores the third-person effect in public relations and examines situational variables such as a message topic, message valence, perceived desirability of being affected by the message, and receiver

Successful and Unsuccessful Spin Doctoring Case in Public Relations

1451 words - 6 pages This essay focuses on how spin doctoring became a phenomenon among public relations, journalists, politician and even a massive campaign. This essay considers the tool used by the spin doctoring team to engage and steer public opinion. Spin team must have a strategy in using each tool and we will discuss how this strategy affected how well the result will be. Overall, this essay has been written to show two spin teams use different spin tools in

Democratic Theory and Public Opinion: How Children Develop Their Political Knowledge

1499 words - 6 pages Public opinion holds special importance in regards to a democratic government due to the different aspects that can influence the decisions of political leaders. For a democratic government to reach its full potential, there must be tolerance among citizens regarding points of view and rules, a basic understanding of values and goals, meaningful participation among citizens, and a sense of trust for their fellow citizens and government

Case Study: Evaluating the use and role of English in the Public Relations Industry

1080 words - 5 pages Public relations is a commonly discussed and fast growing industry in the recent years; however, in the general public’s mind, it is always mixed up with the marketing industry as they share similar job natures. Generally, the role of public relations department is to manage the firm’s image and the relationship between the company and the stakeholders . Their aims are to build up a long term relationship with the stakeholders and to create a

Functions of Public Relations: Explain the organizational and societal functions of PR

726 words - 3 pages cover-up an oil spill, refinery fire, or skimping on its prevention efforts.Fires at oil refinery's are simply part of the business. Even the safest refineries will eventually have some type of accident even if it is small. Even the smallest of accidents requires public notification, which is always very negative publicity for Exxon. Therefore public relations in an ongoing issue, and keeping Exxon in a positive light is a constant struggle

Similar Essays

Public Relations Electronic Communications Essay

2600 words - 10 pages In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions: 1.     Communications are

Do Public Relations Enhance Democratic Communication?

3237 words - 13 pages relations. Also the growing importance and influence of public opinion within a democracy means that public relations must play a significant role in democratic communication. The rise of public relations and the significance of democratic communication in today’s government has raised the argument on whether or not public relations is beneficial to democratic communication. The relationship between democratic communication and public relations has come

Public Relations And You Tube Essay

1525 words - 6 pages their trust in creating channels for travel enthusiasts and viewers because YouTube has the capability to significantly impact how Travel Public Relations is executed. YouTube can also be the most strategic way to connect with a variety of people and key stakeholders from all over the world. Mark Haas, CEO and partner of MH Group Communications, has said, “YouTube is horizontal. If you want to reach that many people using traditional media, you

Airports And Public Relations Essay

1161 words - 5 pages Good public relationships today can mean huge traveler percentage tomorrow.Public relations by an airport manager are ?the management function that attempts to create goodwill for an organization and its products, services, or ideals with groups of people who can affect its present and future welfare. (Wells et al, 2004)? In simple terms, the relationship of the airport and the general public. The public can judge every aspect of the airport and