Public Relations Electronic Communications Essay

2600 words - 10 pages

In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions:

1.     Communications are widely used through out today’s Public Relation firms.
2.     Accessibility is the key to connecting with people in that field.
3.     Teamwork is everything.
4.     What is needed to run a successful business?
5.     What makes a good Public Relations agent?
6.     Presentation of Materials
7.     How to talk to your client
8.     Financials

What forms of communication are used

Today’s Public Relations field is a lot more demanding today than it was just a few years ago. Money was more of the question than time. Today, money is still an object, but time is the key, with people always on the go, traveling and having to always be on the go, traveling and having fierce competition, staying in touch with new and old clients is key (Heath 34-102). The easier it is to locate someone, the better the lines of communication between customers and agents is. Public Relations firms provide the following “staples” for their representatives; pager, cell phone and palm pilot. In cases, it is Nextel’s and pagers. The ever- growing need to stay in constant communication with clients and the office will not stop growing.

People need constant communication many Public Relations firms, as well as the companies have intranet, extranet, internet, email programs, laptops, pagers, voice mail and electronic planners as part of their staffs everyday exposures. The laptop and everything else aids in making sure minutes and seconds. But this technology must be kept current (Lucenko 1-29).

2

¨ Companies that grow larger need to keep in constant contact with both their employees as well as their clients.
¨The more technology grows, the greater demand for the company to keep up with it to remain “cutting edge.”

How to access people; in the firm and clients

The main goal of any Public Relations firm is to be able to find someone, more importantly during a crisis. For instance: you just learn that your competitor is trying to steal one of your largest accounts. Are you going to just sit there and let that account go to another company? Or are you going to try to get in touch with that client as soon as possible and try to keep their business? Let’s add a twist to the already hectic situation: You are currently in California, and your client is in Florida. The best thing to do in this situation would be to call your client as soon as possible and then see if...

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