This website uses cookies to ensure you have the best experience. Learn more

Publicidad Con Cuentos Infantiles Essay

861 words - 3 pages

¿Puede desaparecer el "Erase una vez"?Desde pequeños nos hemos visto en vueltos en el mundo de las publicidades y propagandas, pero es como si todo ese tiempo hubiéramos visto a través de ellas y son muy pocas la personas que han logrado profundizar sobre estas, es decir, analizar el contenido que estás nos presentan. Yo era una de esas personas, pero llegado el momento abrí mi mente y no he dejado de buscar y analizar cada detalle en carteles y spots publicitarios. De esta forma recordé una imaginen que vi hace unos años atrás que llamó mi atención. En la imagen se veía a una mujer caracterizada de la princesa perteneciente al famoso cuento infantil "cenicienta", ella se encontraba en medio del pasillo de lo que pareciera un hospital y permanecía de pie, afirmada a una pieza de fierro que sostenía el suero que llevaba colgando del brazo, esta imagen para una niña puede ser bastante impactante, pero lo más extraño que este afiche no tenía relación alguna con algún tema relacionado a la medicina o la salud, sino que buscaba incentivar la lectura, con el eslogan "When a child doesn't read, imagination disappears" (que en español se traduciría como "Cuando un niño no lee, la imaginación desaparece"). Este afiche claramente busca incentivar la lectura en los niños, quienes la han dejado de lado y se han comprometido con las nuevas tecnologías, pero en esos casos las personas a cargo de los niños son los responsables de que estos se vean incentivados a leer. De esta forma lo que busca el creador de este afiche es producir en el espectador cierto impacto que lo haga darse cuenta de lo importante que es la lectura, y esto lo hace apelando a sus emociones y sentimientos.Le quise mostrar a mi hermano pequeño el afiche y le pedí su opinión sobre este, el quedó muy impactado en un comienzo y luego agregó "entonces los niños deben leer, o sino los personajes de los libros van a desaparecer". Y me pregunté ¿Cómo le explicas a un niño de 8 años que estos personajes no pueden desaparecer? Y el problema es que está tan inserto en la mentalidad de la comunidad colectiva estos personajes emblemáticos, que al verlos diferentes o afectados por una situación anormal a su mundo, se genera una "revolución" a nivel emocional y mental, buscando respuestas lógicas donde no las hay.Tal como leí en un blog "la campaña en si es creativa, agresiva e impactante", y no podría estar más de acuerdo con la...

Find Another Essay On Publicidad con cuentos infantiles

When the Bubble Burst Essay

1539 words - 6 pages By the time I arrived state side from my second tour in the Middle East the housing bubble had already burst. I noticed a drastic change in the way that many of my friends and family were living. Several of my friends that worked in real estate had sold their boats and seconds houses. My own stock portfolio had lost a third of its value. My sister and her husband had defaulted on their home mortgage leaving them scrambling for a place to live. I

phase diagram Essay

4456 words - 18 pages Introduction: Chemical equilibrium is a crucial topic in Chemistry. To represent and model equilibrium, the thermodynamic concept of Free energy is usually used. For a multi-component system the Gibbs free energy is a function of Pressure, Temperature and quantity (mass, moles) of each component. If one of these parameters is changed, a state change to a more energetically favorable state will occur. This state has the lowest free energy

Revolutionary Work of Art

1890 words - 8 pages Walter Benjamin emphasizes in his essay, “The Work of Art in the Age of its Technological Reproducibility” that technology used to make an artwork has changed the way it was received, and its “aura”. Aura represents the originality and authenticity of a work of art that has not been reproduced. The Sistine Chapel in the Vatican is an example of a work that has been and truly a beacon of art. It has brought a benefit and enlightenment to the art

Enlightenment Thought in New Zealand Schools

1594 words - 6 pages In this essay I will be looking at how the political and intellectual ideas of the enlightenment have shaped New Zealand Education. I will also be discussing the perennial tension of local control versus central control of education, and how this has been affected by the political and intellectual ideas of the enlightenment. The enlightenment was an intellectual movement, which beginnings of were marked by the Glorious Revolution in Britain

Psychological Egoism Theory

2240 words - 9 pages The theory of psychological egoism is indeed plausible. The meaning of plausible in the context of this paper refers to the validity or the conceivability of the theory in question, to explain the nature and motivation of human behavior (Hinman, 2007). Human actions are motivated by the satisfaction obtained after completing a task that they are involved in. For example, Mother Teresa was satisfied by her benevolent actions and

How Celtic Folkore has Influenced My Family

1587 words - 6 pages Every family has a unique background that influences the way they live and interact with other people. My parents, who emigrated from Ireland to the States with my three brothers in 1989, brought over their own Celtic folklore and traditions that have helped shaped the way our family operates and lives. One aspect of folklore that has helped shape my family dynamic is the Celtic cross—both its background and what role it has played in our lives

Julia Margaret Cameron

1406 words - 6 pages At a time when women were looked upon as being homemakers, wives, mothers and such the late 1850's presented a change in pace for one woman in specific. Photography was discovered in 1826 and soon after the phenomenon of photography was being experimented with and in turn brought new and different ways of photo taking not only as documenting real time, but also conceptualizing a scene in which an image would be taken. Julia Margaret Cameron will

Evaluation of School Improvement

1403 words - 6 pages The evaluation process should be progressive to incorporate overall planning, implement changes, which contribute to success. In order to focus on school climate and norms, the evaluation design must include the students, instructions, and outcomes to improve communication and building-level concerns to be address in this response. School Climate and Social Norms The school principal, other staff leaders, and personnel set the tone and the

Case Study: The Benefits of Animal Testing

1757 words - 7 pages Nine year old Amy has already had a rough start in life. She was born with an abnormal heart that hinders her everyday activities. Amy is unable to keep up with kids her own age because she often tires out easily. As a consequence, she has very little friends and is often alone. Amy is forced to take different medications everyday just to survive. Amy’s life consists of medicine, doctors, and constant hospital visits. However, Amy is due for a

Myth and Magic: Realism in "One Hundred Years of Solitude"

1531 words - 6 pages “He enjoyed his grandmother's unique way of telling stories. No matter how fantastic or improbable her statements, she always delivered them as if they were the irrefutable truth” (Wikipedia, 2011). Experiences are particular instances of one personally encountering or undergoing something and in these moments of time life changes for the best or the worst and memories are formed. These recollections such as riding your first bicycle, going to

Adiponectin: a Novel Indicator of Malnutrition and Inflammation in Hemodialysis Patients

2384 words - 10 pages Objective Protein-Energy malnutrition (PEM) and inflammation are common and overlapping conditions in hemodialysis patients which are associated with increased risk of morbidity and mortality. Adiponectin is an adipocytokine which is exclusively produced by adipose tissue. Few studies in hemodialysis patients have demonstrated that serum levels of adiponectin were significantly higher in malnourished patients compared to well-nourished ones. The

Similar Essays

Literatura Para Niños: Una Forma Natural De Aprender A Leer

7847 words - 31 pages , morales, religiosas y pedagógicas. En este sentido, es oportuno mencionar a Rodríguez (1991) quien señala que el niño desde su nacimiento está expuesto a productos literarios que su cultura le propone para diversos fines y a través de distintos medios (e.g. televisión, radio, cine). Oye canciones de cuna, se le narran o se le leen cuentos. Cuando habla, juega con las palabras, canta canciones y

Noam Chomsky & Ramonet "Como Nos Venden La Moto"

3878 words - 16 pages apunte a esta evolución de realismo, ya que con la inminente llegada de la realidad virtual a los hogares, el individuo se involucrará de tal manera que incluso le podría costar diferenciar la realidad de la ficción.El autor comienza a continuación a hablar de otros apartados relacionados con los medios y que actúan de técnicas de persuasión en nosotros: la publicidad, los sondeos y el

Panton Chair Essay

3599 words - 14 pages ;ntica pero con proporciones reducidas. Como dice Vitra en su publicidad "A los niños siempre les ha gustado la Panton Chair por sus colores intensos y alegres y por sus agradables y suaves contornos: como mueble y comojuguete. El propio Verner Panton siguió desde el principio la idea de desarrollar en colaboración con Vitra una versión para niños de la silla. Este proyecto,que fracasó hace más de 35 a

Sudamericana Essay

9151 words - 37 pages caso con las partes de bicicletas y con los edulcorantes. DuPont ha logrado una influen- cia enorme al dirigir la publicidad para su marca Stainmaster de fibras para alfombras no sólo a los fabricantes de alfombras que las compran, sino a los consumidores más abajo en la ca- dena. Muchos consumidores piden alfombras Stainmaster aun cuando DuPont no es un fabricante de alfombras. LA AMENAZA DE LOS SUBStItUtOS. Un substituto cum- ple la